The creative and collaborative approach of
Lowe's Canada Heroes Campaign celebrated
BOUCHERVILLE, QC, May 29, 2019 /CNW Telbec/ - It is with great
pride that Lowe's Canada, one of
Canada's leading home improvement
companies, accepted a Philanthropic Leadership award (tied) during
the 2019 Excellence in Retailing Award Gala held last night at the
Toronto Congress Centre. The award, which recognizes a creative,
collaborative and effective community engagement program,
highlights the success of the Lowe's Canada Heroes campaign.
Throughout September 2018, every
Lowe's, RONA and Reno-Depot corporate store across the country
supported a local cause of their choosing through an in-store
fundraising campaign and a corporate donation.
"At Lowe's Canada, our
commitment to serving Canadians goes well beyond our retail
operations. We are determined to do the right thing to support the
communities where we operate," said Jean-Sébastien Lamoureux,
Senior Vice-President, Communications, Public Affairs, and
Compliance. "This award celebrates the exceptional work of our
teams who rallied together and spared no effort to support
organizations that make a real difference in the lives of their
neighbours."
The Lowe's Canada Heroes campaign enabled Lowe's, RONA, and
Reno-Depot corporate stores to choose a local non-profit
organization (NPO) or public school and raise money to help them
fulfill their missions or carry out a specific project. Lowe's
Canada matched 50 percent of all
funds raised through the in-store campaign, up to $2,000 per store. In total, the corporate stores
raised $1,1 million for the benefit
of more than 260 organizations across the country. The campaign
also included an optional volunteering component which provided
employees with the opportunity to further their involvement on
their personal time.
"The strength of the Lowe's Canada Heroes Campaign resides in
its ability to mobilize and unite individuals. The 2018 campaign
generated a wave of engagement that had a positive impact on both
our charity partners and our employees, who were involved at every
stage of the campaign and took great pride in being able to play a
concrete role in supporting their communities," added
Mr. Lamoureux. "Because the campaign brought our employees
closer to the people they interact with every day and gave them the
opportunity to make a difference in their lives, we can truly say
that the Lowe's Canada Heroes campaign turned neighbourhoods into
communities."
About Retail Council of Canada
Retail is Canada's largest
private sector employer with over 2.1 million Canadians working in
our industry. The sector annually generates over $76 billion in wages and employee benefits. Core
retail sales (excluding vehicles and gasoline) were $375 billion in 2018. Retail Council of
Canada (RCC) members represent
more than two-thirds of core retail sales in the country. RCC is a
not-for-profit industry-funded association that represents small,
medium and large retail businesses in every community across the
country. As The Voice of Retail™ in Canada, we proudly represent more than 45,000
storefronts in all retail formats, including department, grocery,
specialty, discount, independent retailers and online merchants.
RetailCouncil.org
About Lowe's Canada
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home
improvement company serving more than 18 million customers a week
in the United States and
Canada. With fiscal year 2018
sales of $71.3 billion, Lowe's and
its related businesses operate or service more than 2,200 home
improvement and hardware stores and employ approximately 300,000
associates. Based in Boucherville,
Quebec, Lowe's Canadian business, together with its wholly
owned subsidiary, RONA inc., operates or services more than 600
corporate and independent affiliate dealer stores in a number of
complementary formats under different banners. These include
Lowe's, RONA, Réno-Dépôt, ACE and Dick's Lumber. In Canada, the companies have more than 28,000
associates, in addition to approximately 5,000 employees in the
stores of independent affiliate dealers operating under the RONA
and ACE banners. For more information, visit lowescanada.ca.
SOURCE Lowe's Canada