NEW YORK and MOORESVILLE,
N.C., Jan. 22, 2019
/PRNewswire/ -- The National Football League today announced that
Lowe's Companies, Inc. (NYSE: LOW) is now the Official Home
Improvement Retail Sponsor of the NFL.
The exclusive, multi-year sponsorship grants Lowe's the ability
to market and activate on a national and local
level throughout the year, including at key events such as the
Super Bowl, NFL Draft, NFL Combine, NFL Kickoff and in support of
the NFL's Salute to Service.
"We're proud to have Lowe's join as an Official NFL Sponsor in
the home improvement retail category," said Renie Anderson, Senior Vice President, NFL
Partnerships, Sponsorship and Consumer Products. "We look forward
to working with the team from Lowe's and their network of more than
1,700 stores to connect with NFL fans in communities across
the United States."
"Many of us experience our biggest NFL moments at home with
family and friends," said Jocelyn
Wong, Chief Marketing Officer at Lowe's. "As an official
sponsor of the NFL, we will build upon the NFL's growing popularity
and fans' live viewing habits at home to deepen relationships with
customers. Our partnership with the NFL will be a great source of
pride for our more than 300,000 associates, who look forward to
being able to share in their passion with fans."
The partnership will provide more opportunities to reach, engage
and celebrate with Lowe's associates and customers. As part of the
sponsorship, Lowe's will be able to provide unique NFL experiences
for customers and associates both during the regular season and
off-season, and will become the presenting sponsor of Super Bowl
Experience beginning at Super Bowl LIV in 2020 in Miami.
Details of the partnership are not being disclosed.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50
home improvement company serving more than 18 million customers a
week in the United States,
Canada and Mexico. With fiscal year 2017 sales of
$68.6 billion, Lowe's and its related
businesses operate or service more than 2,240 home improvement and
hardware stores and employ over 310,000 people. Founded in 1946 and
based in Mooresville, N.C., Lowe's
supports the communities it serves through programs that focus on
K-12 public education and community improvement projects. For more
information, visit Lowes.com.
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SOURCE Lowe's Companies, Inc.