SANTA MONICA, Calif.,
Dec. 2, 2020 /PRNewswire/
-- Starz, one of the leading premium global streaming
platforms, has launched its independent direct to consumer OTT app
'Lionsgate Play' in India, the
company announced today at a virtual press conference in the
presence of Mr. Jeffrey A.
Hirsch, President and Chief Executive Officer, Starz and Mr.
Rohit Jain, Managing Director,
Lionsgate South Asia.
Building on its reputation for disruption, Lionsgate Play is
committed to innovation in its content, technology, pricing, and
accessibility by making premium Hollywood content available in multiple Indian
languages.
The service has launched with a new price point in India, making the app available as part of two
subscription models, INR 699 for a year and INR 99 per month,
attractive price points that give Indian consumers the opportunity
to enjoy the best of global entertainment affordably and at their
convenience. In India the app will
be available to download across a broad array of platforms and
devices including Google Play store, Apple app store and Amazon
firestick.
Starz first launched internationally with its Starzplay
international premium streaming platform in 2018. This month it
will expand its global footprint into 55 countries throughout
Europe, Latin America, Canada, Japan
and India, scaling to become one
of the most widely distributed and fastest growing premium OTT
services worldwide while entertaining millions of users with bold
and curated content.
The platform anticipates continued strong growth in the Indian
OTT ecosystem and is capitalizing on this opportunity by bringing a
host of new, provocative, and edgy movies and web series to
India with the launch of direct to
consumer video streaming service Lionsgate Play.
The Lionsgate Play app features a broad portfolio of content
ranging from the best of original feature film and television
dramas, romances, comedies, thrillers and action favourites and
premieres, bringing world cinema and television series directly to
Indian audiences.
New content available at launch includes:
- The Anna Kendrick starrer Love
Life, a fresh take on a romantic comedy anthology series
about the journey from first love to lasting love.
- No Man's Land a Syrian civil war series that resonates
with relatable themes like first love, fear of loss and family
sacrifice set against the backdrop of war; and
- The Goes Wrong Show, a laugh out loud comedy series with
each episode having a different theme, including a period romance,
spy thriller, a Deep South melodrama, and a Christmas fable.
The streaming giant will also premiere movies such as the
Jennifer Lopez starrer Hustlers, Gerald Butler's action thriller Angel Has Fallen, the fantasy thriller
Hellboy, and the action comedy The Gentlemen,
starring Matthew McConaughey,
Colin Farrell and Hugh Grant, just to name a few, with something
for every audience.
Commenting on the launch Mr. Jeffrey
A. Hirsch, President and Chief Executive Officer, Starz
said, "India has
always been a key market for us. The large and diverse population,
increased data usage in urban and rural markets, and adoption of
OTT across all demographics created an exciting opportunity for us
to launch Lionsgate Play. We're confident that our unique,
exclusive and exceptionally curated content will generate a great
response from Indian audiences."
Mr. Rohit Jain, Managing
Director, Lionsgate South Asia, added, "We are thrilled
to launch the much-awaited Lionsgate Play app in India. We want to provide the finest, never
seen before content that will captivate our audiences with bespoke
entertainment drawing on the most exciting current releases and our
premium library."
"We will also be launching Indian originals in
the coming months, featuring untold edgy urban stories from some of
the best creative minds in the Indian film industry" continued Mr.
Jain. "And we will continue our
Lionsgate Play journey by adding to our deep roster of premium
content through partnerships with exciting millennial stars
like Kriti Sanon, Tiger Shroff and Sanjana Sanghi increasing the
breadth and scope of entertainment for our
subscribers."
About Lionsgate Play:
Lionsgate Play, a premium streaming service from Lionsgate India
and Starz, offers bespoke Hollywood content for Indian consumers. It
boasts of thousands of hours of Premium Hollywood content including
Premieres, billion-dollar Franchise Movies and binge worthy Box
Sets. Lionsgate Play has a widely distributed network in the region
spanning across partnerships like Vodafone Idea, Bharti Airtel, Jio
FTTH, Apple TV+, Amazon Firestick, OEM's with an ambitious roadmap
ahead. Lionsgate Play also develops and produces a diverse slate of
high budget premium Indian originals.
About Starz:
Starz (http://www.starz.com/), a Lionsgate company (NYSE: LGF.A,
LGF.B), is the global media company taking the lead in streaming
premium content that spotlights a spectrum of women both in front
and behind the camera for audiences worldwide. Starz is home to the
flagship domestic STARZĀ® service, including STARZ ENCORE, 17
premium pay TV channels and the associated on-demand and online
services, as well as the proprietary and highly rated STARZ app. In
2018, Starz launched its Starzplay international premium streaming
platform and, coupled with its Starz Play Arabia venture, has since
expanded its global footprint into 50 countries throughout
Europe, Latin America, Canada, Japan
and India. The essential
complement to any subscription platform, STARZ and Starzplay are
available across digital OTT platforms and multichannel video
distributors, including cable operators, satellite television
providers, and telecommunications companies around the world. Starz
offers subscribers more than 7,500 distinct premium television
episodes and feature films, including STARZ Original series,
first-run movies and other popular programming.
For media coordination please contact Perfect
Relations:
- Atharwaa Kale: Atharwaa.Kale@perfectrelations.com +91
9833000222
- Sherry Rodrigues:
sherry.perfectrelationspr@gmail.com +91 8879204716
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SOURCE Lionsgate