Ralph Breaks the Internet' Leads Hearty Thanksgiving Box Office
November 25 2018 - 2:09PM
Dow Jones News
By Erich Schwartzel
LOS ANGELES -- Hollywood had much to be thankful for this
weekend, with the sequels "Ralph Breaks the Internet" and "Creed
II" leading the box office to robust holiday weekend returns.
Walt Disney Co.'s "Ralph Breaks the Internet" came in first
place, collecting an estimated $84.5 million over the five-day
weekend for the second-best Thanksgiving debut of all time.
Disney's own "Frozen" set the record in 2013 with $93.6
million.
"Creed II," starring Michael B. Jordan in a follow-up to his
"Rocky" spinoff hit, collected a strong $55.8 million, according to
studio estimates. The sequel, released by Metro-Goldwyn-Mayer
Studios and AT&T Inc.'s Warner Bros., is set to outperform the
original "Creed," which grossed $110 million in 2015 and earned a
best supporting actor Oscar nomination for Sylvester Stallone.
The weekend's other new wide release, Lions Gate Entertainment
Corp.'s "Robin Hood," starring Taron Egerton as the hero who steals
from the rich to give to the poor, didn't collect much money
itself. The big-budget retelling grossed a paltry $14.1 million,
putting it in automatic-flop territory given its $100 million
budget.
Still, the robust debuts of "Ralph" and "Creed II" made it the
third-best Thanksgiving weekend for the industry in history.
Holdovers "Dr. Seuss' The Grinch" and "Bohemian Rhapsody" saw
holiday bumps in business, as well.
"Ralph Breaks the Internet" is a sequel to 2012's "Wreck-It
Ralph," and like "Creed II," the sequel appears poised to
outperform its predecessor. "Wreck-It Ralph" grossed $189 million
in the U.S. and Canada and an additional $281.8 million
overseas.
Overseas returns for the sequel added $41.5 million to the
opening weekend.
"Ralph Breaks the Internet" takes place in the world of
cyberspace, a plot that lent itself to online marketing campaigns
that drove word-of mouth, said Cathleen Taff, Disney's head of
distribution.
"It's got something for everyone," she added. About two-thirds
of audiences came as families, she said.
"Green Book," a feel-good family movie about a black musician
(Mahershala Ali) traveling through the Jim Crow South with a New
York bouncer ( Viggo Mortensen), expanded to about 1,000 theaters
and collected a tepid $7.4 million over the five days.
"Green Book," released by Comcast Corp.'s Universal Pictures,
could still have a healthy run through the holidays, given its
awards buzz and solid word-of-mouth.
Audiences gave "Green Book" the rare "A+," according to the
CinemaScore market research firm. "Creed II" received an "A,"
"Ralph" got an "A-" and "Robin Hood" a "B."
Write to Erich Schwartzel at erich.schwartzel@wsj.com
(END) Dow Jones Newswires
November 25, 2018 13:54 ET (18:54 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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