Lee Enterprises launches Health Bright Marketing, a full-service healthcare marketing company
March 26 2020 - 3:00PM
Lee Enterprises, Incorporated (NYSE: LEE), a trusted provider of
news, information and digital and print marketing solutions to 77
markets in 26 states, announced today the launch of Health Bright
Marketing, Inc., a full-service marketing company that specializes
in meeting the unique challenges faced by today’s healthcare
organizations.
“Health Bright is equipped to provide broad-reaching, impactful
marketing solutions to healthcare organizations of all sizes,” said
Ray Farris, Lee operating vice president and vice president of
advertising. “Our local markets now have access to more
comprehensive products and services, along with a very high level
of expertise in healthcare, which will allow us to capture a
greater share of revenue in a growing industry.”
The company also announced that it has named Mark McDowell vice
president of Health Bright Marketing, Farris said. McDowell brings
more than 20 years of healthcare marketing experience to this role,
including executive leadership positions at some of the nation's
largest and most-respected healthcare companies and advertising
agencies, including Henry Ford Health System, Ascension Health and
Tenet Healthcare.
“Healthcare organizations are going through significant changes
in how they engage with their patients, communities and
stakeholders,” McDowell said. “They are actively seeking to make
better use of modern and emerging marketing solutions, and our team
is uniquely qualified to meet those needs.”
Health Bright is headquartered in Michigan alongside Sunny
Media, a Lee Enterprises-owned agency specializing in marketing
services for the automotive industry.
ABOUT LEE
Lee Enterprises is a leading provider of local news, information
and advertising in primarily midsize markets, with 75 daily
newspapers and a joint interest in two others, along with rapidly
growing digital products and nearly 350 specialty publications in
26 states. Lee's newspapers have circulation of more than 1.2
million daily. Lee's digital sites attract more than 44 million
unique visits monthly. Lee's markets include: St. Louis, Missouri;
Buffalo, New York; Omaha, Nebraska; Richmond, Virginia; Lincoln,
Nebraska; Madison, Wisconsin; Davenport, Iowa; and Tucson, Arizona.
Lee Common Stock is traded on the New York Stock Exchange under the
symbol LEE. For more information about Lee, please visit
www.lee.net.
Contact:Charles ArmsCharles.Arms@lee.net(563) 383-2100
Lee Enterprises (NYSE:LEE)
Historical Stock Chart
From Mar 2024 to Apr 2024
Lee Enterprises (NYSE:LEE)
Historical Stock Chart
From Apr 2023 to Apr 2024