Leaf Group Names Kate Spies Senior Vice President & General Manager, Well+Good
July 16 2020 - 9:00AM
Leaf Group Ltd. (NYSE: LEAF), a diversified consumer internet
company, today announced that Kate Spies will expand her role at
Well+Good, taking on the title Senior Vice President & General
Manager. Spies will now lead business operations and strategy for
the trend-setting wellness site, while continuing to oversee
editorial and content; she will report to Brian Pike who leads Leaf
Group's media business.
“Kate has been a strong leader for the Well+Good content team
since she joined the company in 2018,” said Sean Moriarty, CEO of
Leaf Group. “I have no doubt that her creative vision and business
instincts will drive impressive growth for Well+Good.”
Kate Spies joined Well+Good in 2018, to lead the content and
growth teams. In her tenure, Well+Good’s audience has more than
doubled and the brand has transformed into a multi-channel
powerhouse in the fitness & wellness sector, building on its
tradition of trend-forward, journalistic reporting. She also
launched Well+Good’s video operation, scaling it to millions of
monthly views. Prior to joining Well+Good, Spies served as Vice
President, Editorial & Audience Development at Bauer Xcel
Media, overseeing a team of 50 across eight brands, including
InTouch, Life & Style and Woman’s World. In her time at Bauer
Media, Spies introduced new content strategies that doubled monthly
visitors for the brands and tripled year-over-year search traffic.
Born in Sydney, Australia, Kate attended the University of
Technology, Sydney, where she earned a bachelor’s degree in
journalism.
“I’ve loved my time leading the Well+Good content and growth
teams and am thrilled to be taking on this new role as General
Manager,” said Kate Spies. “Well+Good continues to be a leader in
the wellness space and I’m so excited about the future growth
opportunities for the multifaceted brand as we continue to deepen
our relationship with our growing community, work to make wellness
a safe, inclusive and accessible space for all, and seek out
opportunities to connect with the next generation of Well+Good
consumers.”
Alexia Brue will continue in the role of Co-Founder, Well+Good,
where she will champion the growth of both Well+Good and Leaf
Group’s Fitness & Wellness category. Brue will work closely
with Leaf Group’s brand leaders on special projects and new
business initiatives, as well as public relations and speaking
engagements.
Added Alexia Brue, “I’ve been incredibly impressed with Kate’s
leadership and vision for Well+Good and can’t wait to see the
evolution of the brand under her leadership. I’m incredibly proud
of this industry-leading brand and excited to be a part of the next
stage of its growth.”
About Leaf GroupLeaf Group Ltd. (NYSE:
LEAF) is a diversified consumer internet company that builds
enduring, digital first brands that reach passionate audiences in
large and growing lifestyle categories, including Fitness &
Wellness (Well+Good, Livestrong.com and MyPlate App), and Home, Art
& Design (Saatchi Art, Society6 and Hunker). For more
information about Leaf Group, visit www.leafgroup.com.
About Well+Good: Well+Good is a leading health
and wellness media company known for its journalistic approach to
content and ahead-of-the-curve trend-spotting. The female-founded
company, bootstrapped since its debut in 2010, has been recognized
as a vertical media leader. Well+Good was named to Fast Company's
2018 Most Innovative Companies list. The brand also
creates high-quality consumer events, including its Well+Good Talks
and Well+Good Retreats series. For more information,
visit www.wellandgood.com.
Media ContactsSharna DadukVice President,
Communicationssharna.daduk@leafgroup.com
Susan TurnerDirector of PR, Fitness &
Wellnesssusan.turner@leafgroup.com
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