Kohl’s Launches Lauren Conrad Beauty, Bringing New Clean Beauty Offerings to Customers Nationwide
September 29 2020 - 08:00AM
Business Wire
- Lauren Conrad Beauty launches in select Kohl’s stores and
online at Kohls.com on October 9, 2020
- The new skincare and cosmetics line features certified-clean,
vegan and cruelty-free products designed to bring out every
individual’s natural beauty
- The launch of Lauren Conrad Beauty at Kohl’s further
demonstrates the company’s plans to actively grow its beauty
business
Kohl’s (NYSE: KSS) and long-time partner, Lauren Conrad,
announced today that Lauren Conrad Beauty, a new line of clean
skincare and cosmetics, will be available in select Kohl’s stores
and on Kohls.com beginning October 9, 2020. Inclusive of skincare,
bath and body, color cosmetics, and accessories, Lauren Conrad
Beauty offers quality, natural beauty products to millions of
Kohl’s customers nationwide.
“Beauty is something I’ve always had a passion for and this
launch was especially exciting for me as it’s my first beauty
collection, born from my desire for clean beauty products with
recyclable packaging that make you look great and feel confident,”
said Lauren Conrad. “After working with a team of experts to
produce a clean, vegan, and ethically sourced line, I’m so proud to
share that Lauren Conrad Beauty will now be offered at Kohl’s, to
make this beauty line even more accessible and to empower more
women to embrace their own beauty.”
“We believe that beauty is a strategic area of growth for
Kohl’s, and we see a tremendous opportunity ahead, as consumers are
investing in clean ingredients and beautiful products that bring a
seamless sense of joy and self-expression to their new routines,”
said Doug Howe, Kohl’s chief merchandising officer. “We’re
committed to continuing to deepen our focus on beauty and are so
thrilled to launch the new Lauren Conrad Beauty line with Lauren,
who has been a wonderful partner and business driver for many
years.”
After a successful direct-to-consumer launch in August, Lauren
Conrad Beauty is landing at Kohl’s, offering clean, simple beauty
products that are vegan, cruelty-free and ethically sourced. The
assortment, designed to celebrate every individual’s natural
beauty, features the following products:
- Skincare: facial cleanser, toner mist, vitamin C oil,
face cream, and makeup remover
- Bath and Body: body lotion, body cream and all-over
balm
- Color Cosmetics: skindividual tint, concealer, finishing
powder, eyeshadow palette, liquid eyeliner, eyeliner pencil,
mascara, eyebrow pencil, powder blush, lip & cheek tint, liquid
highlighter, lipstick, and lip gloss
- Accessories: makeup bags
The introduction of Lauren Conrad Beauty at Kohl’s expands on a
more than decade-long partnership between Kohl’s and Lauren Conrad
in which the two have successfully expanded into new and emerging
categories together. The LC Lauren Conrad lifestyle brand, which
originally debuted featuring apparel, footwear, jewelry, and
accessories, has since expanded to include home décor, bedding,
bath, children’s apparel, and more.
The launch of Lauren Conrad Beauty is just one component of
Kohl’s continued investment in growing its beauty business. Kohl’s
continues to expand its beauty assortment, bringing in prestige
brands and introducing customers to new and emerging trends.
Cautionary Statement Regarding Forward-Looking
Information This press release contains “forward-looking
statements” within the meaning of the Private Securities Litigation
Reform Act of 1995. The Company intends forward-looking terminology
such as “believes,” “expects,” “may,” “will,” “should,”
“anticipates,” “plans,” or similar expressions to identify
forward-looking statements. Such statements are subject to certain
risks and uncertainties, which could cause the Company's actual
results to differ materially from those anticipated by the
forward-looking statements. These risks and uncertainties include,
but are not limited to, risks described more fully in Item 1A in
the Company's Annual Report on Form 10-K, and in Item 1A of Part II
in the Company's Quarterly Report on Form 10-Q for the quarter
ended May 2, 2020, which are expressly incorporated herein by
reference, and other factors as may periodically be described in
the Company's filings with the SEC. Forward-looking statements
relate to the date initially made, and Kohl’s undertakes no
obligation to update them.
About Kohl’s Kohl’s (NYSE: KSS) is a leading omnichannel
retailer with more than 1,100 stores in 49 states. With a
commitment to inspiring and empowering families to lead fulfilled
lives, Kohl’s offers amazing national and exclusive brands,
incredible savings and an easy shopping experience in our stores,
online at Kohls.com and on the Kohl's mobile app. Since its
founding, Kohl's has given more than $750 million to support
communities nationwide, with a focus on family health and wellness.
For a list of store locations or to shop online, visit Kohls.com.
For more information about Kohl’s impact in the community or how to
join our winning team, visit Corporate.Kohls.com or follow
@KohlsNews on Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20200929005402/en/
Julia Fennelly, julia.fennelly@kohls.com, 262.703.1710
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