Retailer shares glow up routine highlighting
customer-favorite products and new items hitting the
shelves
CINCINNATI, May 28, 2025
/PRNewswire/ -- The Kroger Co. (NYSE: KR), America's grocer, is
sharing how customers can refresh their beauty routine this summer
with new glow-worthy products and trending customer favorites.
"A summer glow up is more affordable at Kroger," said
Kate Meyer, Kroger Health &
Beauty Care Vice President. "We are conveniently offering customer
favorite 'holy grail' makeup products and beauty dupes at a price
point for everyone. From a refreshed beauty routine to melt-proof
makeup regimes, customers can find everything they need to pamper
themselves."
To kick off the summer season, implement a new beauty routine
that can be found conveniently in the beauty aisles at Kroger.
Leave dry skin in the winter and prepare for a season of radiant,
luminous skin. From head to toe, try this routine this summer:
Start with a Cleanser
In the summer, look for
cleansers that battle the extra sweat and oil. Try COSRX Low pH
Good Morning Gel Cleanser or Cetaphil Gentle Skin
Cleanser.
Swap this for that: For customers who love a
versatile foaming facial cleanser can try Kroger® Foaming Face
Wash With Ceramides + Hyaluronic Acid.
Use a Light Moisturizer
In the summer months, opt for
a lightweight moisturizer that absorbs easily and will not feel too
heavy or greasy on the skin. Look for lightweight lotions, gels or
water-based formulas such as Vanicream Daily Facial
Moisturizer or MCoBeauty Hydrate Intense Moisture Boost
Moisturizer.
Customers are raving about: Kroger® Hydrating
Facial Moisture Water Gel is a must try for fans of brand name
water gels.
Protect with Sunscreen
After cleansing and
moisturizing, it is time to protect your skin barrier with a
reliable sunscreen.
Dupe Alert: Try Kroger® Gimme Some
Glow Sunscreen Lotion SPF 40. Ideal for daily use, this sunscreen
illuminates skin with niacinamide and it's both water and sweat
resistant for around 80 minutes.
Prep the Look
Before foundation, set the look with
e.l.f. Power Grip Primer, an unsung hero in the routine to keep the
look lasting all day. The gel-based formula grips to the skin and
acts as a magnet for any products applied after it. Although the
formula is sticky upon application, it dries down in under a minute
and doesn't leave any tacky residue behind.
Brighten Up with Color
After creating a glowy base,
introduce some color into the routine with MCoBeauty's Cheek &
Lip Tint. This double duty tint blurs the line between a dewy
gloss and stain formula, making it an essential multi-tasking
product to boost complexion.
Available exclusively at
Kroger: Achieve the sun kissed summer look with
Australia clean beauty brand, Nude
by Nature. Offering customers a wide selection of bronzers and
more, including radiant loose power foundation, moisture infusion
lip gloss and absolute volumizing mascara.
Finish the base with Maybelline Super Stay Teddy Tint Lipstick,
a soft lip tint that lasts up to 12 hours. Wear it sheer, blurred,
bold or even on cheeks.
Final Touch: Make the Eyes Pop
Prep your lashes for
mascara that really pops with Pretty Savvy™ Comfort Grip Eyelash
Curler and L'Oreal Paris Paradise Big Deal Mascara. Perfect to
withstand the summer heat all day long.
To lock in the moisture, try the viral internet favorite—EOS
Shea Better™ Vanilla Cashmere Body Lotion. The vanilla cashmere
captures the warmth of whipped vanilla, the softness of musk and
the coziness of the caramel for a rich, luxurious fragrance and
quickly absorbs for 24-hour hydration.
Dupe Alert: Level up the body fragrance
step with a Sol de Janeiro® dupe at Kroger. Try MCoBeauty®
Fragrance Mist Hair and Body Sprays, available in four different
scents, these sprays are light, enticing and perfect for a quick
refresh.
While the summer skincare routine is keeping things fresh,
protecting the skin should always be a top priority. Compare
Kroger's customer favorite sunscreen products to top skincare
brands to get luxe for less:
- Kroger® Sunscreen Spray SPF 30
- Kroger® Gimme Some Glow Sunscreen Oil Spray SPF 50
- Kroger® Facial Sunscreen Broad Spectrum SPF 30 Morning
Moisturizer
- Kroger® Refreshing Setting Mist Sunscreen SPF 40
Shopping at Kroger, customers will see lower prices on more than
1,000 items across the store in addition to everyday low prices and
more than $600 in digital coupons
available each week. With Kroger's Fresh & Quality Guarantees,
customers never have to compromise high-quality for low prices.
About Kroger
At The Kroger Co. (NYSE: KR), we are
dedicated to our Purpose: To Feed the Human Spirit™. We are, across
our family of companies more than 400,000 associates who serve over
11 million customers daily through an e-commerce experience and
retail food stores under a variety of banner names, serving America
through food inspiration and uplift, and creating
#ZeroHungerZeroWaste communities. To learn more about us, visit
our newsroom and investor relations site.
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SOURCE The Kroger Co.
