Funds Raised in North Texas and Louisiana to Benefit the Work of LLS's The
Dare to Dream Project to Bring Safer, Less Toxic Treatments for
Kids with Blood Cancer & Provide Free Support & Resources
for Their Families
DALLAS,
May 14,
2025 /PRNewswire/ -- The Leukemia & Lymphoma
Society (LLS) has partnered with Kroger's Dallas Division to
raise funds in North Texas and
Louisiana in support of The Dare
to Dream Project. LLS is working to transform treatment and care
for pediatric blood cancer patients and funds raised at
participating Kroger locations will exclusively benefit the
life-saving work of The Dare to Dream Project and will help LLS
achieve its goal to ensure kids receive the blood cancer treatments
live longer, better lives.
From May 14,
2025 – June 3,
2025, Kroger encourages shoppers to help us
support LLS's Dare to Dream Project by donating at checkout
in-store at one of its 110 stores in North and East Texas and Louisiana.
Each donation/sale will support cutting-edge
research and help improve the lives of children and families
affected by blood cancer.
Supporting LLS and The Dare to Dream
Project
Through The Dare to Dream Project, LLS has
responded to the urgent need for safer, less toxic treatments and
access to free support and resources for pediatric blood cancer
patients and their families. Kids are different and deserve
kid-sized treatments. Yet only 5% of cancer drugs have been
approved for first-time use in kids, and 80% of childhood cancer
survivors develop chronic health issues from their treatment.
"LLS is so grateful to be partnering with
Kroger's Dallas Division on this critical effort to transform
treatment and care for kids with blood cancer," says LLS Dare to
Dream Project Vice President Jim
Brewer. "We've already accomplished so much through The Dare
to Dream Project, but much more work needs to be done for our
youngest patients and their families. The generous support of
Kroger's Dallas Division will make a huge impact on this
initiative."
LLS is pioneering pediatric blood cancer
research – funding the first-ever pediatric AML Data Commons, a
platform that ensures consistency in global data reporting, and has
launched the first-ever acute leukemia LLS PedAL Master Clinical
Trial, which matches patients to treatment based on their cancer's
unique tumor biology.
ABOUT KROGER'S DALLAS
DIVISION
At Kroger, a company of The Kroger Co. (NYSE: KR),
we are Fresh for Everyone™ and dedicated to our Purpose: To Feed
the Human Spirit®. We are 13,000 associates in 110 stores who serve
customers daily through a seamless shopping experience throughout
North Texas to West Louisiana. We are committed to creating
#ZeroHungerZeroWaste communities by 2025. To learn more about us,
visit our newsroom and investor relations site.
ABOUT THE LEUKEMIA & LYMPHOMA
SOCIETY
The Leukemia & Lymphoma Society® (LLS) is the
global leader and innovator in creating a world without blood
cancer. The LLS mission: Cure blood cancer and improve the quality
of life of all patients and their families. LLS is focused on
accelerating research, providing free support and services, and
advocating for policies to ensure access to quality, affordable
care. For more than 75 years, LLS has been helping blood cancer
patients live longer, better lives.
To learn more, visit www.LLS.org. Patients can
contact the Information Resource Center at (800) 955-4572, Monday
through Friday, 9 a.m. to 9 p.m.
ET. Connect with us
on Facebook, X, Instagram, LinkedIn and TikTok.
ABOUT THE DARE TO DREAM PROJECT
The
Dare to Dream Project is a bold and urgent $175 million campaign that is funding and
accelerating groundbreaking, global, collaborative pediatric blood
cancer research; driving advocacy and pediatric healthcare policy
changes; and expanding our wide variety of free education,
resources, and support services for kids with blood cancer and
their families.
Since its launch, The Leukemia & Lymphoma
Society has been transforming treatment and care for kids with
blood cancer, making much needed progress.
Learn more
at https://www.lls.org/dare-to-dream.
Media Contact: Melissa
Valentino mediarelations@lls.org
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SOURCE The Leukemia & Lymphoma Society (LLS)