E-commerce health and wellness retailer
marks 30-year anniversary; 10-year
anniversary with Kroger
CINCINNATI, Aug. 8, 2024
/PRNewswire/ -- The Kroger Co. (NYSE: KR) today shared
Vitacost.com, the leading online destination for health and
wellness products, is honoring company milestones with customer
savings all year-long. Vitacost is celebrating its 30-year
anniversary in the health and wellness business and 10 years since
joining the Kroger Family of Companies.
"Since the inception of Vitacost.com in 1994, we have remained
dedicated to empowering individuals to lead healthier lives by
offering affordable, convenient access to a wide range of
high-quality supplements, specialty foods, eco-conscious brands and
non-toxic home essentials," said Guy
Burgstahler, Vitacost president. "We're excited to celebrate
these milestones with our customers and provide extra savings on
top of already great prices for nearly 40,000 health and wellness
products."
Customers can take advantage of Vitacost savings all year-long
with exclusive discounts and promotions*, including:
- 30 Thursdays: Customers can enjoy a 30% discount on
select up-and-coming wellness brands on Thursdays throughout the
year. Stay informed on the latest offerings by subscribing to email
or SMS messages.
- $30K Giveaway Sweepstakes:
Vitacost will award three winners each with a grand prize of
$10,000 cash. To enter, participants
can visit vitacost.com/sweepstakes and follow the instructions
provided.
- 20% Off: New customers can subscribe to email alerts and
receive 20% off their first order.
"For three decades Vitacost.com has been ensuring the highest
quality wellness essentials are affordable for all, and we are
proud to have spent 10 of those years together," said Mike Murphy, group vice president, e-commerce
and merchandising analytics & execution at Kroger. "Since
joining the Kroger family in 2014, Vitacost has provided another
option for our customers to shop for products tailored to their
lifestyle in a convenient and affordable way."
Vitacost offers a variety of high-quality supplements, specialty
foods, eco-conscious brands and non-toxic home essentials for every
customer and every category:
- Vitamin & Supplements: Vitacost Magtein® Magnesium
L-Threonate, Great Lakes Wellness Grass-Fed Bovine Collagen
Peptides, Nature's Way Alive! Women's 50+ Ultra Multivitamin,
Vitacost Vitamin B-12 Methylcobalamin, Vitacost-Synergy Milk
Thistle Extract
- Beauty & Personal Care: Brixy Shampoo Bar, Native Deodorant
Aluminum Free, Honey Pot Duo Pack 100% Organic Grown Tampons,
Pacifica Glow Baby Super Lit Booster Serum, Mineral Fusion 2-in-1
Lip & Cheek Stain
- Active Lifestyle & Fitness: Vega Protein and Greens Vegan
Protein Powder, Aloha Organic Plant-Based Protein Bars, Orgain
Organic Nutrition Shake
- Household Essentials: Better Life All Purpose Cleaning Wipes,
ECOS Dish Soap, Method Antibacterial Toilet Bowl Cleaner, Zum
Aromatherapy Laundry Soap
- Pet Supplies: Halo Chicken Breast Freeze-Dried Cat Treats,
Zesty Paws Scoot Away Digestive & Gut Health Supplement, ECOS
Pet Stain and Odor Remover, NaturVet Quiet Moments Calming Aid
- Baby & Kids Products: Simple Truth Baby Wipes, MaryRuth's
Kids Multivitamin Gummies, The Honest Company Bubble Bath, Little
Twig Baby Detangling Conditioner
Shop these items and read more about Vitacost's history by
visiting vitacost.com/anniversary.
*Exclusions may apply. See site for full
promotional details.
About Kroger
At The Kroger Co. (NYSE: KR),
we are dedicated to our Purpose: To Feed the Human Spirit™. We are,
across our family of companies nearly 420,000 associates who serve
over 11 million customers daily through a seamless digital shopping
experience and retail food stores under a variety of banner
names, serving America through food inspiration and uplift, and
creating #ZeroHungerZeroWaste communities. To learn more about us,
visit our newsroom and investor relations site.
About Vitacost.com
Vitacost.com, Inc. is an online
retailer of health and wellness products, providing an
award-winning experience to customers through its website,
www.vitacost.com. Vitacost.com features affordable pricing and
speedy delivery on nearly 40,000 items, including dietary
supplements (vitamins, minerals and herbs), hard-to-find specialty
foods, organic body and personal care products, pet essentials and
sports nutrition products. In addition, Vitacost.com strives to
motivate, educate and inspire healthier living for customers by
creating and curating thousands of helpful tips, expert articles
and recipes woven throughout the shopping experience. Vitacost.com
is a subsidiary of The Kroger Co.
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SOURCE The Kroger Co.