Brand provides enhanced fresh experience,
offering high-quality berries during peak U.S. growing
seasons
CINCINNATI, July 31,
2024 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today
shared it is expanding its Our Brands portfolio with the
addition of Field & Vine™, a fresh produce line grown by U.S.
farmers in California,
Florida, Georgia, Michigan, New
Jersey, North Carolina,
Oregon and Washington. The brand currently includes
blueberries, blackberries, raspberries and strawberries.
"Field & Vine™ features berries grown in the fields of
American farmers that are picked, packed and delivered in stores
during peak seasonality," said Dan De La Rosa, Kroger's group
vice president of Fresh Merchandising. "Harvesting at just the
right time during the U.S. growing season allows us to provide our
customers with an enhanced fresh experience, offering the
highest-quality, best-tasting berries possible. We are thrilled to
launch Field & Vine™ in collaboration with local farmers who
enable Kroger to feed families across America every day."
"Working with Kroger has been great for getting our Georgia blackberries to customers when they
are at the very best of the season," said Matthew Giddings chief operating officer of
Always Fresh Family Farms. "By identifying where our berries
are grown—right here in the U.S.A—customers can feel good about
supporting their local growers and they are getting fresh and in
season fruits, harvested at a time when fully ripe and ready to
eat."
Grown exclusively in the U.S.A,
Field & Vine™ is a limited-time, annual best of season
experience, promising optimal freshness. Through local sourcing,
Kroger decreases transit time delivering enhanced freshness and
quality.
"Adding Field & Vine™ to the Our Brands portfolio
brings together Kroger's expertise in fresh with our commitment to
deliver customers the products they want, backed by our fresh
guarantee," said Juan De Paoli,
Kroger's vice president of Our Brands.
To learn more about Kroger's Our Brands, visit here.
For even more fresh products and everyday savings,
visit Kroger.com or the Kroger app, offering more than
$600 in savings available weekly in
digital coupons. With more than 30,000 mouthwatering
possibilities, customers are a swipe away from inspiration to
reality. Kroger is worth it every time.
Customers can shop Field & Vine™ berries and
more in-store or through Kroger
Pickup and Delivery, offering the same products at
the same low prices no matter how they shop. Save even more
with Boost by Kroger Plus, the delivery membership that
can save customers up to $1,000 per
year on fuel and grocery delivery. Eligible customers can now try
the Boost membership with a free 30-day trial and subscribe on a
monthly basis for as little as $7.99.
Kroger Family of Companies Rewards World Elite Mastercard®
eligible cardmembers may now redeem a free one-year, next-day Boost
membership or cardholders who are current annual Boost members may
receive a free one-year extension of their next-day Boost
membership. To learn more and redeem this Kroger Rewards World
Elite Mastercard® cardmember offer visit the Boost Membership
Benefits page.
*The creditor and issuer of the Kroger Family of Companies
Rewards World Elite Mastercard® is U.S. Bank National Association,
pursuant to a license from Mastercard International
Incorporated.
About Kroger
At The Kroger Co. (NYSE: KR),
we are dedicated to our Purpose: To Feed the Human Spirit™. We are,
across our family of companies nearly 420,000 associates who serve
over 11 million customers daily through a seamless digital shopping
experience and retail food stores under a variety of banner
names, serving America through food inspiration and uplift, and
creating #ZeroHungerZeroWaste communities. To learn more about us,
visit our newsroom and investor
relations site.
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SOURCE The Kroger Co.