Coke to Start Energy-Drink Sales in U.S.
October 01 2019 - 4:48PM
Dow Jones News
By Maria Armental
Coca-Cola Co. plans to start selling its Coke-branded energy
drinks in the U.S. in January after clearing a legal hurdle with
Monster Beverage Corp. this summer.
Coca-Cola Energy is already available in 25 countries, including
Japan and Australia.
Energy-drink maker Monster, which counts Coca-Cola as a
distribution partner and a significant shareholder, had sought to
block the sale of the energy drinks in the U.S. citing a noncompete
agreement. In July Coca-Cola won an arbitration claim against
Monster, clearing the way for the soda giant to sell the branded
energy drink in the U.S.
Coca-Cola said Tuesday that its U.S. energy-drink offering would
include cherry as an exclusive flavor. A zero-calorie version of
both the regular and cherry flavors will also be available, company
officials said, adding the zero-calorie options have been driving
much of the recent growth.
The Atlanta-based company has been diversifying beyond its soda
roots into water, coffee, juice and other drinks to revamp sales,
which fell below $32 billion in 2018.
(END) Dow Jones Newswires
October 01, 2019 16:33 ET (20:33 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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