Sixty Percent of Car Owners Have Put a Bumper Sticker on their Vehicle
November 13 2019 - 12:00PM
Business Wire
CarMax Reinvents Logo Sticker; Donates $300,000
to Support Causes that Matter to Customers
In a recent YouGov survey, CarMax Inc. (NYSE: KMX) found that
the number one reason people display bumper stickers, decals or
magnets on their cars is to make a statement about themselves,
their values and interests. Of the respondents who had not
displayed a sticker, nearly a quarter said it’s because they hadn’t
found one that represents them. With that in mind, CarMax, the
nation’s largest retailer of used cars, is giving customers in
Chicago, Las Vegas and Phoenix the option to swap out the signature
CarMax sticker displayed on the cars they sell and replace it with
personalized stickers that reflect causes that customers care
about. Timed to celebrate National Philanthropy Day on Friday, Nov.
15, CarMax is also demonstrating the company’s financial support of
customers’ passions with a total donation of $300,000 to nonprofit
partners.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20191113005514/en/
L: CarMax’s signature logo sticker, R:
Reinvented sticker supporting LGBTQIA+ causes, one of several
sticker design options. (Photo: Business Wire)
“The needs of our customers are at the heart of everything we
do,” says Laura Donahue, vice president, marketing services at
CarMax. “We have a genuine focus on what matters to people–from the
big details to the small ones. One of those details, currently
featured in our new brand campaign, is the CarMax sticker we
display on our vehicles. It is important to us that the stickers we
offer our customers provide an opportunity to customize their
vehicles in a way that has significant meaning to them.”
Each customer who buys a car from CarMax may choose from a
selection of personalized stickers to display on their vehicle in
place of the traditional CarMax sticker. Sticker options highlight
the company’s support for nonprofit partners in Chicago, Las Vegas,
and Phoenix that are involved in the following causes: animal
welfare, arts and culture, city engagement, education, food
security, LGBTQIA+, outdoor conservation, safe communities,
veterans and military families, and youth sports and play.
In addition to local nonprofit partners, CarMax is also
supporting national nonprofits KaBOOM!, dedicated to creating more
equitable playspaces for all kids, and The Mission Continues,
empowering veterans to continue their service, and empowering
communities with veteran talent, skills and preparedness to
generate visible impact. CarMax is also donating to Everytown for
Gun Safety in support of its program Moms Demand Action for Gun
Sense in America, an organization committed to fighting for public
safety measures that can protect people from gun violence.
The limited-edition stickers are available at CarMax stores in
Chicago, Las Vegas and Phoenix though March 15, 2020. Please visit
CarMax’s Stickers for Good page to learn more.
About CarMax
CarMax, the nation’s largest retailer of used cars,
revolutionized the automotive retail industry by driving integrity,
honesty and transparency in every interaction. CarMax continues to
innovate and is currently rolling out an omni-channel experience,
providing customers the option to complete transactions entirely
from home, in store, or in a seamless combination of both. CarMax
has more than 200 stores nationwide, and during the latest fiscal
year sold nearly 750,000 used cars and 450,000 wholesale vehicles
at its in-store auctions. With more than 25,000 associates, CarMax
is proud to have been recognized for 15 consecutive years as one of
the Fortune 100 Best Companies to Work For®. For more information,
visit www.carmax.com.
YouGov Market Research
All figures, unless otherwise stated, are from YouGov Plc. Total
sample size was 2680 adults. Fieldwork was undertaken between
11th-15th October 2019. The survey was carried out online. The
figures have been weighted and are representative of all US adults
(aged 18+).
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191113005514/en/
Ellie McNevin | Ellie.McNevin@MartinAgency.com | 917.655.3111
Lindsey Duke | Lindsey_Duke@CarMax.com | 804.317.8852
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