April 22nd marks 50 years of Earth Day, and to coincide with the
milestone, terrapass is excited to announce two new collaborations
to its growing list of eco-conscious partners –
HelloFresh and
Lokai. In
selecting terrapass, both companies build on their social and
environmental initiatives with carbon offsets to counter their
operations-related emissions, and support investment in projects
that reduce greenhouse gases in the atmosphere.
HelloFresh, the leader in delivering delicious ingredients and
easy-to-follow recipes to households worldwide, is committed to
sustainable business practices and helping home cooks become more
eco-conscious. To add to their existing initiatives, including the
use of recyclable packaging and sourcing local ingredients when
possible, 100% of HelloFresh’s carbon emissions across its US
footprint will be balanced through carbon offsets and renewable
energy credits purchased from terrapass. A significant and
immediate choice for the environment, these carbon balancing and
renewable energy investments are projected to offset at least
50,000 metric tons of carbon and 24,000 megawatt hours of
electricity.
“We are thrilled to partner with terrapass to accomplish our
goal of offsetting 100% of our carbon emissions,” said Jeff Yorzyk,
Director of Sustainability, HelloFresh. “The introduction of carbon
offsetting underscores HelloFresh’s long-term strategy to make meal
kits a more sustainable option for customers while leading the
industry in responsible business practices.”
Known for their inspirational bracelets that remind the wearer
to find balance through life's highs and lows, Lokai is a socially
responsible brand. With an aligned mission to bring balance to
our planet, Lokai will purchase carbon offsets through terrapass to
minimize their ecological footprint and offset emissions associated
with their manufacturing and shipping operations. The new Carbon
Offset Lokai bracelet, designed to symbolize a carbon molecule,
is not only a wearable reminder to find personal balance, it's also
an actual tool to balance one month’s worth of a person’s carbon
emissions. Customers that purchase one Carbon Offset Lokai bracelet
will offset the carbon emissions associated with the creation
and shipment of their bracelet, as well as offset the monthly
environmental impact of their daily commute.* Lokai also donates
10% of net profits to charity.
"We are excited to partner with terrapass to purchase carbon
offset credits from verified emissions reduction projects that are
independently certified to create products that serve not only as a
reminder to restore the balance, but that also lessen each person's
environmental impact,” said Molly Harrington, Lokai’s Brand
Strategist.
“We are proud to partner with these forward-thinking companies
who understand the urgency in addressing the real and present
issues facing our planet,” said Sam Telleen, Director of Renewable
Solutions at terrapass. “We need near term action as well as long
term solutions to tackle climate change, which involves working
together - as individuals and businesses. As we endeavor over time
to transition to low- and zero-carbon lifestyles through more
efficient technologies and behavioral changes, carbon offsets make
a difference now. These companies are taking action and supporting
important projects that advance the transition to a lower-carbon
economy needed to alter our current climate trajectory.”
Terrapass Matching Customer Purchases!For the
50th Anniversary of Earth Day, terrapass wants to help our
customers help the planet by matching their carbon offset
purchases. From April 15th through April 30th 2020, for every pound
of carbon offsets purchased online (using promo code EARTH)
terrapass will purchase and retire an equal amount of carbon
offsets.
Positive Numbers Rising We are also excited to
announce that 2019 was a record year for terrapass customers, as
they funded over 1.2 billion pounds of carbon emission
reductions at over 20 projects across North
America. The total of these emission reductions is equivalent
to taking 110,000 cars off the road for an entire year or planting
9.1 million trees**.
Visit our page here to learn more about our sustainability
projects and community benefits.
Read what others are saying about terrapass in Vanity Fair and
The Good Startup.
* Equivalent to 1,100 miles driven, the average American’s
monthly commute. US Department of Transportation Federal Highway
Administration **Environmental equivalencies are from the US
EPA Greenhouse Gas Equivalency Calculator
About terrapassTerrapass, a member of Just
Energy Group Inc. (“Just Energy”), works towards a more sustainable
planet by pursuing solutions to climate change. We support projects
throughout North America that destroy greenhouse gases, produce
renewable energy and restore freshwater ecosystems. Our products
and services provide individuals and businesses with the ability to
reduce the environmental impact of their everyday activities. Learn
more at terrapass.com
About Just EnergyJust Energy is a consumer
company focused on essential needs, including electricity and
natural gas commodities; health and well-being, such as water
quality and filtration devices; and utility conservation, bringing
energy efficient solutions and renewable energy options to
consumers. Currently operating in the United States and Canada,
Just Energy serves residential and commercial customers. Just
Energy is the parent company of Amigo Energy, EdgePower Inc.,
Filter Group Inc., Hudson Energy, Interactive Energy Group, Tara
Energy, and terrapass.
Visit https://investors.justenergy.com to learn more.
About HelloFreshHelloFresh SE is the world’s
leading meal-kit company and operates in the US, the United
Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Australia,
Austria, Switzerland, Canada, New Zealand, Sweden and France. In
2019, HelloFresh delivered over 280 million meals and reached close
to 3 million active customers in the fourth quarter of 2019.
HelloFresh was founded in Berlin in November 2011 and went public
on the Frankfurt Stock Exchange in November 2017. HelloFresh has
offices in New York, Berlin, London, Amsterdam, Sydney, Toronto,
Auckland, Paris and Copenhagen.
About LokaiLokai is a socially responsible
lifestyle brand that represents the importance of finding balance
along life’s journey. Steven Izen founded the company in 2013, on
the heels of a deeply emotional and transformative experience.
Realizing that life is a cycle of highs and lows, he grew to
appreciate the importance of remaining both humble and hopeful. The
company infuses its trademark bracelets with elements sourced from
the highest and lowest points on Earth – water from Mt Everest and
mud from the Dead Sea. The Lokai lifestyle is devoted to finding
balance, sharing success during life’s peaks and gaining
perspective during lows. Lokai supports this message by donating
10% of net profits to various charitable organizations. Since
launching, Lokai has donated over 8 million dollars. Please
visit www.lokai.com for more information.
Media Contacts:
terrapass Sam
Telleen713-297-4524pr@justenergy.com
Just Energy
Investors Michael Cummings Alpha IR Phone:
617-982-0475 michael.cummings@alpha-ir.com
Media Boyd Erman Longview Communications Phone:
416-523-5885 berman@longviewcomms.ca
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