MSG Sports and MSG Entertainment Announce Signature Marketing Partnership With Infosys
November 17 2021 - 8:00AM
Business Wire
Infosys Named Official Digital
Innovation Partner
Partnership Includes Creation of
Command Center at The Garden – Will Deliver Real Time Operational
Updates to Enhance Fan Experience
Infosys Will Also Elevate Fan Engagement
Through In-Depth Game Stats for New York Knicks and Rangers
Madison Square Garden Sports Corp. (NYSE: MSGS) (“MSG Sports”),
Madison Square Garden Entertainment Corp. (NYSE: MSGE) (“MSG
Entertainment”) and Infosys (NYSE: INFY), a global leader in
next-generation digital services and consulting, announced today a
multi-year Signature Marketing Partnership – making Infosys the
Official Digital Innovation Partner of key MSG properties including
the New York Knicks, New York Rangers and the Madison Square Garden
Arena.
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As part of this collaboration, MSG Entertainment and Infosys
will create a digital command center inside The Garden, featuring
Infosys’ service and technology platforms. Through the continuous
production of data and analytics, the command center will provide
on-site staff with enhanced, real-time oversight of event
operations. This valuable insight will allow MSG personnel to make
immediate decisions to help deliver a more efficient, seamless fan
experience. In addition, guests will have access to select data
directly, enabling them to choose everything from the best
entrance/exit to the most convenient food and beverage options.
“Madison Square Garden welcomes millions of people each year and
one of our most important priorities is finding new ways to deliver
a world-class experience to each and every one of them, down to the
smallest detail – this Infosys partnerships helps us do just that,”
said Andrew Lustgarten, President and CEO of MSG Sports and
President of MSG Entertainment. “Infosys shares our vision for
using data and analytics to improve the guest experience, and we
couldn’t be more excited that they are joining us in such a
significant and integrated partnership.”
“As a business that understands the obligations of enterprise to
drive sustainable performance, we are delighted to be part of the
iconic Madison Square Garden’s journey as it continues to evolve
into a smart arena,” said Salil Parekh, CEO, Infosys. “As digital
innovation partner, we’ll deliver the cutting-edge advantage of our
platforms to unlock value for MSG through new efficiencies that
enable fans to immerse themselves in all aspects of the events at
The Garden so they come to appreciate the MSG-experience even
more.”
Infosys will elevate the
Knicks’ and Rangers’ fan experience and further connect fans to
their teams by delivering in-depth stats during games. Infosys has
also become the presenting partner of the Infosys Concourse on the
6th floor and the Infosys Suite Level on the 9th floor of The
Garden. Infosys will receive substantial brand integration
throughout these areas, as well as digital and static signage at
all Knicks and Rangers games and as part of the Arena Concert
Series.
In addition, Infosys is partnering with Knicks Gaming, an MSG
Sports esports brand. Infosys will be presenting partner of the
Knicks Gaming Training Center, once the new facility is complete.
Infosys is working with Knicks Gaming to raise the bar for esports
-- using innovative, data-powered solutions to help improve
performance. This includes personalizing training content for
players through the use of AI to optimize the learning process.
About Madison Square Garden Sports Corp.
Madison Square Garden Sports Corp. (MSG Sports) (NYSE: MSGS) is
a leading professional sports company, with a collection of assets
that includes: the New York Knicks (NBA) and the New York Rangers
(NHL); two development league teams – the Westchester Knicks
(NBAGL) and the Hartford Wolf Pack (AHL); and esports teams through
Counter Logic Gaming, a leading North American esports
organization, and Knicks Gaming, an NBA 2K League franchise. MSG
Sports also operates two professional sports team performance
centers – the MSG Training Center in Greenburgh, NY and the CLG
Performance Center in Los Angeles, CA. More information is
available at www.msgsports.com.
About Madison Square Garden Entertainment Corp.
Madison Square Garden Entertainment Corp. (MSG Entertainment) is
a leader in live entertainment. The Company presents or hosts a
broad array of events in its diverse collection of venues: New
York’s Madison Square Garden, Hulu Theater at Madison Square
Garden, Radio City Music Hall and Beacon Theatre; and The Chicago
Theatre. MSG Entertainment is also building a new state-of-the-art
venue in Las Vegas, MSG Sphere at The Venetian. In addition, the
Company features the original production – the Christmas
Spectacular Starring the Radio City Rockettes – and through Boston
Calling Events, produces the Boston Calling Music Festival. The
Company’s two regional sports and entertainment networks, MSG
Network and MSG+, deliver a wide range of live sports content and
other programming. Also under the MSG Entertainment umbrella is Tao
Group Hospitality, with entertainment dining and nightlife brands
including: Tao, Marquee, Lavo, Beauty & Essex, Cathédrale,
Hakkasan and Omnia. More information is available at
www.msgentertainment.com.
About Infosys Ltd.
Infosys is a global leader in next-generation digital services
and consulting. We enable clients in over 50 countries to navigate
their digital transformation. With over four decades of experience
in managing the systems and workings of global enterprises, we
expertly steer our clients through their digital journey. We do it
by enabling the enterprise with an AI-powered core that helps
prioritize the execution of change. We also empower the business
with agile digital at scale to deliver unprecedented levels of
performance and customer delight. Our always-on learning agenda
drives their continuous improvement through building and
transferring digital skills, expertise, and ideas from our
innovation ecosystem.
Visit www.infosys.com to see how Infosys (NSE, BSE, NYSE: INFY)
can help your enterprise navigate your next.
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version on businesswire.com: https://www.businesswire.com/news/home/20211117005291/en/
MSG: Ryan Watson/212-465-5945 Ryan.Watson@msgsports.com
Infosys: Harini Babu/469-996-3516 Harini_Babu@infosys.com
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