Themed "Make joy through science and creativity", concepts
will focus on transforming megatrends and innovations into
opportunities for the industry
DUBAI, UAE, Oct. 23,
2024 /PRNewswire/ -- IFF (NYSE: IFF) is set to
unveil a series of groundbreaking food and beverage innovations at
Gulfood Manufacturing 2024, from 5-7 Nov., Dubai World Trade Center, Hall 8, booth
A8-4, leveraging cutting-edge technologies and deep consumer
insights. This year's theme, "Make joy through science and
creativity," underscores IFF's focus on transforming megatrends
into tangible opportunities for the industry.
"We aim to revolutionize the food and beverage industry with
innovative solutions that exceed market demands," said Helga
Moelschl, regional president, AMETI, Nourish, IFF. "Our approach
combines scientific expertise with a relentless spirit of
creativity and agility. We are excited to present concepts that
embody these principles. Visitors will experience firsthand how our
sustainable and affordable solutions deliver unparalleled sensory
delight and functional health benefits."
IFF will showcase a diverse range of new concepts inspired by
key consumer trends like Experiential Delight, Health, and
Affordability across various categories, including beverages,
dairy, snacks, bakery, culinary, bars and confectionery. These
innovations highlight IFF's technical expertise and creativity in
helping manufacturers create products with sensory appeal and
functional health benefits, while also reducing costs.
Visitors to the double-story booth can experience the following
food and beverage concepts:
- Cost-efficient dairy drink: Concepts containing IFF's
unique system of specialty stabilizers, emulsifiers, patented
flavor technology, and innovative top notes offers impactful
savings on the full product composition without compromising on the
sensory profile and stability compared to standard milk. Solutions
are showcased in plain milk and sweetened flavored versions, all
offering higher calcium levels than standard milk.
- Fizzy beverage with innovative flavors: Designed to
connect with consumers' emotions while offering the benefits of an
energy drink, IFF researchers developed IFF Beyond Hedonics™, a
toolbox of proprietary consumer research methodologies, to align
flavors with functional benefits (IFF Ingredient HealthScape™) and
affective states such as energy, happiness, focus and fun (IFF
Flavor Feelings™). By leveraging these insights, IFF can help
manufacturers build a stronger connection between their brands and
consumers.
- Reduced tomato paste in tomato-based sauces: Powered by
IFF CURE™, IFF's Core and Uncommon Replacements & Extenders,
this system blend reduces tomato paste by 30 percent or more in
ketchup, tomato paste and tomato-based sauces, maintaining flavor,
texture, and quality while offering a cost-effective and
sustainable alternative for manufacturers.
- International fusion in snacks: Inspired by both Asian
and European culinary traditions, these snack concepts cater to the
'epicuriosity' trend, encouraging consumers to explore new aromas
and tastes.
- Cocoa reduction in cookies and chocolate drinks:
IFF's innovative flavors and ingredient solutions can help mitigate
the impact of cocoa price fluctuations, ensuring that the taste and
functionality of cookies and chocolate drinks are preserved even
with reduced cocoa content. This approach addresses cost concerns
and maintains the high-quality sensory experience that consumers
expect.
To learn more about IFF's innovations and how they can transform
products, visit here.
Welcome to IFF
At IFF (NYSE: IFF), an industry leader in food, beverage,
health, biosciences and scent, science and creativity meet to
create essential solutions for a better world – from global icons
to unexpected innovations and experiences. With the beauty of art
and the precision of science, we are an international collective of
thinkers who partners with customers to bring scents, tastes,
experiences, ingredients and solutions for products the world
craves. Together, we will do more good for people and
planet. Learn more at iff.com, X
(Twitter) , Facebook, Instagram,
and LinkedIn.
©2024 International Flavors & Fragrances Inc. (IFF). IFF,
the IFF Logo, and all trademarks and service marks denoted with ™,
SM or ® are owned by IFF or affiliates of IFF
unless otherwise noted. All Rights Reserved.
Contact:
Lynette Wong
Global External Communication Lead
+65 8093 0122
Lynette.wong@iff.com
SOURCE IFF