CAMBRIDGE, Mass., Sept. 22, 2020 /PRNewswire/ -- HubSpot, a
leading growth platform, is bringing power and ease-of-use to
enterprise sales software with a major upgrade of its sales CRM,
Sales Hub Enterprise. Custom objects, sophisticated sales
reporting, and advanced permissions have been added to give sales
leaders new levels of control and flexibility in their CRM, while
enhanced sales engagement and configure-price-quote (CPQ)
capabilities make it easier than ever for teams to connect with
prospects and close deals quickly.
Power and Ease-of-Use: The New Standard for Enterprise
Software
Salespeople and CRMs don't get along. According to research
conducted by HubSpot, 76% of sales leaders believe that their team
only utilizes a small fraction of their CRM's capabilities and 50%
say their CRM is "difficult to use."
When a sales CRM isn't user-friendly, it doesn't just create
headaches for salespeople — it hurts a company's ability to build
strong relationships with its customers. Instead of connecting with
high-value prospects, sales leaders are busy chasing their team for
updates. Instead of analyzing customer data, they're agonizing over
the accuracy of their contact records. And instead of running
training sessions, they're running meetings with marketers to
re-align on goals. These friction points are the hidden cost of
using a CRM that sacrifices ease-of-use for power, and it's a cost
that's paid by salespeople every time they have to double-check a
report, manually update a data set, or file a ticket with their
sales operations team to get a new field added to their system. The
result is lost time, missed targets, and demoralized teams.
With Sales Hub Enterprise, sales leaders don't have to choose.
They can have power and ease-of-use in a sales CRM that offers a
consumer-grade front-end, an enterprise-grade back-end, and a
centralized source of truth on customer data.
"Today's legacy CRMs are well-known, but not well-liked," said
Lou Orfanos, GM of Sales Hub at
HubSpot. "They're acquired, but not adopted. They're powerful, but
painful to use. Too many sales leaders today are forced to settle
for these bloated systems that create more work when they're
supposed to be creating more wins. Sales Hub Enterprise is
different. It has the ease-of-use HubSpot is known for, and with
the host of new features we're adding today, it's now deeply
powerful too. This is the new standard for enterprise software, and
I'm proud that HubSpot is leading the way. Sales leaders deserve an
enterprise CRM that their teams actually enjoy using. And with the
revamped Sales Hub Enterprise, they can have it."
Sales Hub Enterprise: The Friction-Fighting Sales CRM
With the new additions announced today, Sales Hub Enterprise now
offers:
- An enterprise-grade CRM that gives sales leaders the
flexibility and control they need to architect their entire sales
operation in HubSpot. Custom objects allow users to create and
store categories of information that are unique to their business,
advanced permissions give them the ability to control which teams
have access to certain data, and streamlined sales reporting
enables them to build custom reports that include details like deal
change history, sales activity, and deal outcome. Together, these
new features give sales leaders complete visibility of the health
of their business, from the big picture down to the minute
details.
- Sales engagement tools, which make it easy for
salespeople to connect with prospects at any time, from anywhere,
on any device. Upgraded sequences functionality allows users to
bulk enroll contacts, manually add LinkedIn Sales Navigator tasks,
and pause email sends, while the new user-friendly 'Today' view in
HubSpot enables them to easily prioritize and manage tasks daily.
These enhancements are available on iOS and Android alongside
engagement tools like templates, live chat, and 1:1 video, giving
salespeople the freedom to adapt the way they sell to how prospects
want to buy.
- Connected CPQ tools, which allow sales teams to turn
quotes into closed deals, seamlessly. Custom quote templates make
it easy for users to create beautiful-looking sales documents, an
enhanced line editor enables them to customize key quote details,
and new accounting integrations with NetSuite, QuickBooks Online,
Xero, and Nubox allow them to use their favorite accounting
software from directly within HubSpot to generate invoices,
associate tax codes, and sync currencies. These additions eliminate
friction from the closing process for companies and prospects
alike, and allow salespeople to get their relationship with new
customers off to a great start.
Unlike legacy CRMs that are loaded with hidden costs, Sales Hub
Enterprise offers transparent pricing that gives customers an
upfront understanding of the total cost of ownership. Sales
operations managers can grant CRM access to an unlimited number of
free users across their team, and when they want to add additional
sales users, they can pay a flat monthly fee to unlock all that
Sales Hub Enterprise has to offer. Once a new customer chooses
Sales Hub Enterprise, they can be confident of seeing value
quickly, thanks to the support of HubSpot's network of advanced
implementation partners and ecosystem of complementary app
partners.
The new functionality announced today joins the vast set of
pre-existing tools in Sales Hub Enterprise that customers love,
including ABM tools, predictive lead scoring, playbooks, and much
more. Every feature is built in-house with ease-of-use as a top
priority, giving salespeople a friction-free user experience and
allowing them to spend less time focusing on their software and
more time focusing on delivering a delightful buyer experience —
something that's increasingly important in today's market.
A Centralized System of Record for a Seamless Buying
Experience
Seventy-five percent of sales leaders report that their
customers and prospects have higher expectations than they did in
the past. And only 34% are "very confident" that their software
allows them to deliver the type of buying experience that prospects
expect.
With Sales Hub Enterprise, companies can have a centralized
system of record that provides a single source of truth on customer
data and makes it easy for them to deliver a contextual,
personalized experience to every prospect. And when used in
conjunction with the other Hubs in HubSpot's all-on-one connected
platform — CMS Hub, Marketing Hub, and Service Hub — Sales
Hub Enterprise enables companies to delight customers across all
touchpoints.
"If you are contemplating choosing HubSpot as your CRM, stop
thinking about it and do it," said Cassy
Rubis, marketing director at LegalZoom. "We were a
Salesforce-heavy organization and recently made the switch to
HubSpot's Sales Hub Enterprise. It's an out-of-the-box solution
that's easy to use and intuitive, while also offering powerful
automation tools and robust reporting. With HubSpot, we can see the
complete lifecycle of a customer from lead to close, and our teams
can own the customizations needed to get their job done. We have
had 100% user adoption and couldn't be happier."
"With Sales Hub Enterprise, we've been able to stay nimble as we
continue to iterate and make improvements to our sales process.
It's intuitive, it's easy to use, and our sales team loves it,"
said Doyle Slayton, director of
revenue operations at Wiley Education Services. "The reporting tool
gives us deep insights into the quality of our sales activities and
the strength of our pipeline. The App Marketplace allows us to
easily integrate the apps we use to coach our sales executives. And
the UI lets us streamline the user experience to minimal clicks. We
also use HubSpot's Marketing Hub and CMS Hub, which means we're
able to manage all of our sales and marketing activities in one
single source database. It doesn't get any better than that."
Along with Legal Zoom and Wiley Education Services, a growing
number of global companies including GoFundMe Charity and Frontify
have refused to settle for friction-filled sales software and have
chosen Sales Hub Enterprise as their sales CRM.
To learn more about Sales Hub Enterprise, please visit
https://hubspot.com/products/sales/enterprise.
About HubSpot
HubSpot (NYSE: HUBS) is a leading growth
platform. Since 2006, HubSpot has been on a mission to make the
world more inbound. Today, over 86,000 total customers in more than
120 countries use HubSpot's award-winning software, services, and
support to transform the way they attract, engage, and delight
customers. Comprised of Marketing Hub, Sales Hub, Service Hub, CMS
Hub, and a powerful free CRM, HubSpot gives companies the tools
they need to Grow Better.
HubSpot has been named a top place to work by Glassdoor,
Fortune, The Boston Globe, and The Boston Business Journal. The
company is headquartered in Cambridge,
MA with offices in Dublin,
Ireland; Singapore;
Sydney, Australia; Tokyo, Japan; Berlin, Germany; Bogotá, Colombia; Paris,
France; Ghent, Belgium; and
Portsmouth, NH.
Learn more at www.hubspot.com.
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