State-of-the-art NUTmobile is hitting the road
with fresh trio of Peanutters at the helm
AUSTIN,
Minn., June 18, 2025 /PRNewswire/ -- The
PLANTERS® brand team is celebrating 90 years of
NUTmobile novelty with a freshly shelled trio of nutty navigators —
and a bold new build.
This summer marks the 90th anniversary of the beloved NUTmobile
program, and the PLANTERS® brand is celebrating in
style, unveiling the latest evolution of its iconic ride — complete
with quirky updates like a peanut door handle, a neon-lit selfie
station, and a 360-degree exterior cam. The new vessel has an
all-new crew, to boot, as three newly minted Peanutters are set to
captain the modernized NUTmobile on a year-long, nationwide tour,
bringing smiles and snacks to fans across the country. Take a peek
inside the new NUTmobile and watch the Peanutters give a tour on
YouTube!
"We are incredibly excited to celebrate 90 years of the
NUTmobile and welcome our new Peanutters," said Patrick Horbas, director of marketing for the
PLANTERS® brand. "The NUTmobile has always been about
bringing people together and creating unforgettable experiences.
With this new team and the latest NUTmobile, we're ready to
continue this tradition in a big way."
Meet the latest crop of Peanutters:
- Aria Conte (Almond Aria): A 2024 graduate of
Butler University with a degree in
creative media and entertainment, Aria hails from Chicago. She has many passions, including
sports, dancing and writing song parodies — and she goes nuts for
PLANTERS® Honey Roasted Peanuts.
- Hudson Ritchie (Nutty
Huddy): A University of
Illinois alum with a degree in advertising, Hudson loves
spending time with family, and his go-to snack is
PLANTERS® Hot Chipotle Peanuts.
- Adleigh Mayes (Mayes-elnut): A native of
Dothan, Alabama, Adleigh earned a
degree in public relations from Freed-Hardeman
University. She played volleyball on a scholarship and was
active in student government. She loves PLANTERS®
Cinnamon and Brown Sugar Cashews.
As the new NUTmobile hits the road this summer, fans can look
forward to interactive events, photo opportunities and plenty of
nutty surprises along the way. For more information about the
NUTmobile tour and upcoming events, visit
https://www.plantersnutmobile.com/ or follow along on
Instagram (@plantersnutmobileofficial) and TikTok
(@plantersnutmobile).
About the PLANTERS® Brand
Founded in 1906
in Wilkes-Barre, Pennsylvania, the
PLANTERS® brand has been the ultimate snacking solution
for consumers for over a century with a vast portfolio of peanuts,
snackable nut mixes, seeds, and so much more. No matter what you're
craving — salted, unsalted, dry roasted, honey roasted, whole nuts,
half nuts, peanuts, mixed nuts — PLANTERS® products have
you covered. The PLANTERS® brand, which has been owned
by Hormel Foods Corporation (NYSE: HRL) since 2021, is also home to
the beloved MR. PEANUT® character, who is currently
touring the salty streets of America in his world-famous NUTmobile.
Fans of the PLANTERS® brand can request the world's
largest peanut on wheels by submitting a request at
plantersnutmobile.com. For more information on all
PLANTERS® products, visit planters.com.
About Hormel Foods — Inspired People. Inspired
Food.™
Hormel Foods Corporation (NYSE: HRL),
based in Austin, Minnesota, is a
global branded food company with approximately $12 billion in annual revenue across more than 80
countries worldwide. Its brands include PLANTERS®,
SKIPPY®, SPAM®, HORMEL® NATURAL
CHOICE®, APPLEGATE®, JUSTIN'S®,
WHOLLY®, HORMEL® BLACK LABEL®,
COLUMBUS®, JENNIE-O® and more than 30 other
beloved brands. The company is a member of the S&P 500 Index
and the S&P 500 Dividend Aristocrats, was named one of the best
companies to work for by U.S. News & World Report, one of
America's most responsible companies by Newsweek, recognized by
TIME magazine as one of the World's Best Companies and has received
numerous other awards and accolades for its corporate
responsibility and community service efforts. The company lives by
its purpose statement — Inspired People. Inspired
Food.™ — to bring some of the world's most trusted
and iconic brands to tables across the globe. For more information,
visit hormelfoods.com.
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Hormel Foods
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