The ready-to-eat guacamole brand introduces a
zesty new flavor profile
ORANGE,
Calif., June 16, 2025 /PRNewswire/ --
WHOLLY® GUACAMOLE brand, America's No. 1 branded
refrigerated guacamole, today announced its consumer-centric
collaboration with Tajín, the top-selling chile-lime seasoning in
the U.S. New WHOLLY® GUACAMOLE Chile Lime combines the
creamy goodness of guacamole with the zesty kick of
Tajín® Clásico Seasoning, offering a unique and
delicious snacking experience for dip and spice lovers alike.
This innovative collaboration delivers what consumers are
increasingly asking for: more spicy and bold flavors in their food.
A recent study from NCSolutions showed that 62% of Gen Z say
they're more likely to purchase a food item if it's advertised as
spicy. This latest partnership from WHOLLY® GUACAMOLE
brings a conveniently packaged and customizable solution for spice
fiends looking for a go-to dip this summer and beyond. The product
includes two sachets of Tajín® Clásico Seasoning,
allowing consumers to adjust the flavor intensity to their personal
preference.
"We're constantly looking for ways to satisfy our customers'
cravings," said Christopher Monahan,
brand manager of WHOLLY® GUACAMOLE. "This collaboration
with Tajín unites convenience and flavor to create a bold and
irresistible snack, with the high quality that keeps guacamole
lovers coming back for WHOLLY® GUACAMOLE again and
again."
"Tajín® Clásico Seasoning is the widely versatile chile lime
seasoning that has long been Gen Z's go-to flavor," said Juan
Carlos Limón, brand marketing manager at Tajín USA. "Our collaboration with
WHOLLY® GUACAMOLE is an approachable, convenient way to
bring our consumers the flavors they love in the dips they're
already snacking on. Guacamole with Tajín's signature kick is
simply a no-brainer!"
The MSRP for the WHOLLY® GUACAMOLE Chile Lime product
is $3.99-$4.49 and will be available at retailers
nationwide like Walmart, Albertsons (SoCal and Mid Atlantic), and
Wegmans.
To learn more about WHOLLY® GUACAMOLE products, visit
www.eatwholly.com and follow the brand on Facebook, Instagram and
TikTok.
About the WHOLLY® Brand
The WHOLLY® brand, home of WHOLLY® AVOCADO
and WHOLLY® GUACAMOLE, America's No. 1 refrigerated
guacamole (based on latest 52-week CIRCANA data), is a global
leader in ready-to-eat avocado innovation, food safety and quality.
All WHOLLY® products are made with hand scooped Hass
avocados and are gluten free with no preservatives added. High
Pressure Technology (HPT) is used to help extend the shelf life of
the products and maintain the avocado's delicious flavors and
nutrients, while eliminating potentially harmful bacteria. The
WHOLLY® brand is part of MegaMex Foods, a joint venture
founded by Herdez del Fuerte and Hormel Foods Corporation and one
of the fastest growing Mexican food companies in the U.S. focused
on reimagining Mexican flavor. For more information and recipe
ideas, visit eatwholly.com.
About Tajín
Industrias Tajín® is a Mexican-owned company and
market leader in both Mexico and the United
States in chile products, in addition to being one of the most
important brands in producing and commercializing products derived
from chile worldwide. Today, it has a presence in more than 65
countries around the world. Tajín was founded in 1985, surprising
consumers with the perfect blend of mild chile peppers, lime, and
sea salt. In 1993, Tajín made its first export
to the United States, and Tajín International Corporation
was established in Houston, TX, from where all commercial
activity of the brand in the U.S. is managed. The brand arrived in
Central American and European markets in 2006. For more information
visit www.tajín.com.
Media Contact:
Amanda
Magalski
megamexmedia@finnpartners.com
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SOURCE MegaMex Foods