Baker will assume the role at the end of the
fiscal year following the planned retirement of
Scott Aakre
AUSTIN,
Minn., May 16, 2025 /PRNewswire/ -- Hormel
Foods Corporation (NYSE: HRL), a Fortune 500 global branded food
company, announced that Jeff Baker,
group vice president of Retail marketing for Value-Added Meats,
will assume the role of group vice president for Retail marketing
at the end of the company's fiscal 2025. Following the retirement
of Scott Aakre, group vice president
and chief marketing officer for Retail, Baker will oversee the
evolution of the company's brand portfolio to meet changing
consumer preferences, amplify its presence in snacking and
entertaining, and drive growth in its food-forward portfolio.

Baker, a 35-year Hormel Foods veteran, joined the company in
1990 and held various positions of increasing responsibility from
sales to product management to marketing. He advanced to vice
president of marketing, Foodservice in 2012 and was promoted to
group vice president of Foodservice in 2015. In 2018, he was named
group vice president of Deli and assumed his current role in
2022.
"Jeff is one of our most seasoned executives and has a strong
track record of growth and a reputation for strategic thinking,"
said Jim Snee, president and chief
executive officer, Hormel Foods. "I'm confident that under his
guidance, our brands will continue to grow, evolve and stay closely
connected to the needs of today's consumers."
About Hormel Foods — Inspired People. Inspired
Food.™
Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food
company with approximately $12
billion in annual revenue across more than 80 countries
worldwide. Its brands include PLANTERS®,
SKIPPY®, SPAM®, HORMEL® NATURAL
CHOICE®, APPLEGATE®, JUSTIN'S®,
WHOLLY®, HORMEL® BLACK LABEL®,
COLUMBUS®, JENNIE-O® and more than 30 other
beloved brands. The company is a member of the S&P 500 Index
and the S&P 500 Dividend Aristocrats, was named one of the best
companies to work for by U.S. News & World Report, one of
America's most responsible companies by Newsweek, recognized by
TIME magazine as one of the World's Best Companies and has received
numerous other awards and accolades for its corporate
responsibility and community service efforts. The company lives by
its purpose statement — Inspired People. Inspired
Food.™ — to bring some of the world's most trusted
and iconic brands to tables across the globe. For more information,
visit hormelfoods.com.
Contact:
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Hormel Foods
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SOURCE Hormel Foods Corporation