HPE Enables Channel Partners and Sales to Win Together with New ‘Pro’ Series
June 17 2019 - 4:00PM
Business Wire
HPE provides sales, technical and marketing professionals with
skills, assets, access and innovation to deliver mutual growth
At HPE Global Partner Summit 2019 today, Hewlett Packard
Enterprise (HPE) announced further investment in the channel, and a
new strategic milestone as the company expands and evolves
collaboration opportunities for their partners. With a uniquely
partner-driven and holistic approach, HPE is introducing the ‘Pro’
series to deliver channel partners the solutions, skills and
programs to further develop their teams, transform customer
experiences and drive business growth together.
The new HPE Sales Pro Community and the enhanced and extended
HPE Tech Pro Community and HPE Marketing Pro Academy offer uniform
partner tools, training, resources and support mechanisms – as well
as the opportunity to access the same learning and collaboration
opportunities as HPE employees, and work as one team.
HPE continues to lead with the ‘Partner First’ philosophy
through a clear strategy of collaboration, specialist development
and industry leading innovation. Today’s announcements demonstrate
the close global connection between the partner community and HPE
as alignment and consistency is enhanced across technical,
marketing and sales teams at HPE and in the channel. The updates
include:
- HPE Sales Pro Community is a new
global approach to driving sales excellence for HPE and partner
sellers through effective sales communications and sales enablement
initiatives.
- HPE Tech Pro Community, the
recently announced initiative for solution architects, is
introducing a new reward and recognition program as well as two new
industry leading certifications and a full suite of continuous
learning paths for technical expertise.
- HPE Marketing Pro Academy is
expanding its offerings through a new online Digital Marketing
Partner Learning Center, and new Accreditation Program.
By focusing on global consistency in three areas (Connect,
Learn, and Grow), the ‘Pro’ series expand opportunities for
partners to work with HPE teams, gain visibility, enhance their
skills, grow profitably and enjoy an increased ease of doing
business – ultimately, differentiate and outperform the
competition.
“Every professional within our channel partner community plays
an integral role in selling the right solution to a customer,” said
Paul Hunter, Global Channel Chief for Hewlett Packard Enterprise.
“HPE is demonstrating a new level of commitment and investment in
our partners by extending access to the right tools and resources
via the ‘Pro’ series which will improve the ease of doing business
with us and drive their continued growth and success.”
HPE Sales Pro Community Launches
Today, HPE Sales Pro Community is announced as a new global
approach to driving sales excellence for HPE and partner sellers
through effective sales communications and sales enablement
initiatives. HPE Sales Pro Community provides a way for us to
collaborate with channel partners, a simplified and easy to
understand view of training assets, and a single reward program
bringing together previous regional programs.
- HPE Sales Pro Community will offer an
interactive and collaborative space for HPE and partner sales to
communicate, and successfully cascade prioritized news and product
updates direct to sales professionals. Partners will also have
seamless access to experts to support deals and secure
business.
- In alignment with the continuous
learning paths also established in HPE Tech Pro Community, HPE
Sales Pro Community will now be utilizing modules from multiple
existing and new sources including HPE Partner Ready sales
certification, HPE’s internal sales accreditation program, License
to Drive – Value, New Product Introductions, and other virtual
sources to create a globally consistent, ongoing role-based
learning experience for HPE and partner sales professionals.
- HPE and partner sales teams will have
identical access to enablement materials, enhancing the ability to
sell and grow together. HPE Sales Pro Community will deliver
industry recognized certificates and digital badges in a single
globally standard reward program. Simplified and harmonized global
pricing and deal registration processes will ensure partners
benefit from an improved user experience and usage of a new global
pricing tool. Furthermore, alignment of HPE Partner Demo Program
across all geographies will provide partners discounts that are
more competitive.
HPE Tech Pro Community Enhancements
Today, HPE is enhancing HPE Tech Pro Community to help partners
and HPE technical professionals to develop and deepen their
solution architecture and design skills to enable business outcomes
for their customers based on the HPE portfolio. These enhancements
include:
- The introduction of two new Hybrid
IT Architect certifications with training that enable solution
architects to deliver industry leading business outcome driven
solutions. HPE Tech Pro Community is launching a new ASE Hybrid
IT Architect certification and Master certification. These unique,
industry leading certifications enable IT Architects to develop and
validate their skills to architect and deploy an optimized hybrid
IT infrastructure for key industry solution workloads aligned to
the HPE Partner Ready Competencies. The new Master ASE
certification, will be available on November 1, 2019.
- A suite of concise continuous
learning paths that help keep technical professionals on the
cutting edge of HPE and industry innovation. Effective
immediately HPE is offering a full suite of continuous learning
paths which provide job role-based learning on the latest HPE and
industry technologies. Solution architects will have access to
concise and powerful collections of learning activities with
prioritized and curated technical content – everything they need to
stay up to date with HPE’s entire portfolio to quickly configure
and quote HPE solutions. On November 1 HPE will launch continuous
learning digital badges to recognize completion of each learning
path.
- A reward and recognition program
that incentivizes solution architects to engage and grow with
HPE. The new reward and recognition program for HPE Tech Pro
Community members will provide additional benefits, higher
recognition, and deeper levels of access to content and resources
based on their investment in enablement with HPE. The program will
launch on November 1, 2019.
HPE Marketing Pro Academy Expanded Offerings
As part of HPE Marketing Pro Academy, HPE channel partners will
have access to the new HPE Digital Marketing Partner Learning
Center and Accreditation Program beginning in November 2019. Today,
HPE is announcing a pilot, with selected partners, of the new
online Learning Center that provides partners with access to
educational videos and resources on digital marketing
topics. To support the success of HPE partners, the center
will help enhance their skills and capabilities in digital
marketing and developing more impactful, cost-effective digital
marketing campaigns to win more business.
HPE is also announcing the launch of the HPE Digital Marketing
Partner Accreditation Program. The program, set to be available to
partners beginning November 1, recognizes and acknowledges the
successful completion of a structured digital marketing curriculum.
The HPE Digital Marketing Accreditation will be awarded following
the completion of a curriculum of online learning courses published
within the HPE Digital Marketing Partner Learning Center, plus the
completion of the HPE Digital Marketing Maturity Assessment.
Partner marketers will earn an accreditation badge that validates
their proficiency in digital marketing.
Following the launch in June 2018, more than 750 HPE channel
partners have completed the HPE Digital Marketing Maturity
Assessment and had the opportunity to assess - at zero cost and in
a quantitative way - their digital marketing capabilities. Today,
HPE is announcing further enhancements including more
personalization of the recommendations provided in the assessment
reports.
HPE Social Media Center is being enhanced to make it even easier
for partners to access and share impactful content across their
social channels. HPE is aggregating influencers and curating their
most relevant content for partners to quickly and easily share to
their Twitter and LinkedIn channels. HPE is developing a pilot
program with a group of key partners to give them access to a new
and unique opportunity to license and share Enterprise.nxt1 thought
leadership content, without charge.
The announcements at HPE Global Partner Summit and Discover 2019
demonstrate that HPE is fully focused on delivering channel
partners the solutions, skills and programs to transform customer
experiences and deliver business outcomes together.
About Hewlett Packard Enterprise
Hewlett Packard Enterprise is a global technology leader focused
on developing intelligent solutions that allow customers to
capture, analyze, and act upon data seamlessly from edge to cloud.
HPE enables customers to accelerate business outcomes by driving
new business models, creating new customer and employee
experiences, and increasing operational efficiency today and into
the future.
1 Enterprise.nxt is a journalistically-driven, thought
leadership platform that regularly publishes articles, reports, and
audio content that helps IT leaders and tech execs navigate the
ever-changing IT landscape.
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version on businesswire.com: https://www.businesswire.com/news/home/20190617005234/en/
Ella Hulbert, HPEella.hulbert@hpe.com
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