SHENZHEN, China, March 26, 2020 /PRNewswire/ -- Huami (NYSE:
HMI) signed a formal cooperation agreement with Chinese Athletics
Association. Whilst the agreement marks an official partnership
with the Chinese Athletics Team and Chinese Athletics Association
in smart wearable industry. The two sides are teaming up to develop
Chinese sports by leveraging brand, market, R&D, and big data of smart wearable devices from
Huami.
"The official partnership will promote the sports spirit and healthy lifestyle to the whole society, which also has a positive
impact on building a leading sports nation," said Yu Hongchen, the Vice President of
Chinese Athletics Association.
The partnership shall continue until 2025. During the period,
the two sides will be in a joint effort to contribute to the Tokyo 2020 Olympic Games, Paris 2024 Olympic Games, 2021 World Athletics
Championships, 2022 Asian Games, and 2023 World Athletics
Championships. In addition, Huami will also participate in the
operation and service of the Chinese Athletics Association.
According to the agreement, Huami owns exclusive rights granted
by Chinese Athletics Association in the fields of smart wearables
(smart wrist bands, smartwatches, smart earphones, smart glasses)
and smart phones. Huami Amazfit Stratos 3 smartwatch and Amazfit
PowerBuds earphones will be included in the first batch of "Chinese
Athletics Team Officially Recommended Smart Wearable Products".
The two sides plan to set up a joint laboratory for track and
field with the goal of healthy lifestyle. Based on Huami smart
wearable devices, the laboratory will study the massive data of
professional Chinese athletes and sports enthusiasts through
intelligent algorithm and big data analysis technology. There will
be professional research reports and industry standards to guide
people on how to get healthier and become
more effective at athletic training.
Huami is a biometric and activity data-driven company with
significant expertise in smart wearable technology. Since its
inception in 2013, Huami has established a global healthcare
ecosystem, including smart wrist bands, smartwatches, sport
earphones, smart treadmill, weight scale and related sports
gear. Huami's self-owned brand
Amazfit overseas has entered 70 more markets, including the United
States, Germany,
Japan, etc. As of August 2019, Huami has sold more than 100 million smart
devices.
Besides, Huami currently enjoys
extensive sports and health data. In terms of technology and
innovation, Huami also has abundant experience. Meanwhile, Huami
has numerous channels and strategic partnerships worldwide. In the field of sports and
fitness, Huami has successively acquired core assets of Zepp
International Limited, a leading multi-sport sensor technology
company and the core assets of
Physical Enterprises Inc. ("PEI"),
previously controlled by the Adidas Group, which contribute
Huami to maintaining the leading edge in technology and
products.
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SOURCE Huami