Company expects to add three new luxury and
lifestyle hotels per week in 2025
Hilton announces signing of NoMad Detroit in
partnership with Ford Motor Company, bringing the luxury lifestyle
brand to iconic Michigan Central Station
With recent openings in Paris, Cape Town, Dallas, Osaka, Costa
Rica, Jordan, and more, Hilton’s luxury and lifestyle brands have
opened their 1,000th hotel globally. This milestone follows a
record year of growth for Hilton, punctuated by strategic
partnerships, acquisitions and nearly 100,000 rooms added to
Hilton’s portfolio. With almost 500 luxury and lifestyle hotels in
the pipeline, including today’s announcement for NoMad Detroit,
Hilton continues to demonstrate the momentum and opportunity for
its brands in this segment of the market.
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NoMad Detroit is among the latest
additions to Hilton's fast-growing pipeline of luxury and lifestyle
hotels globally. Expected to open in 2027, the new hotel will
anchor the west side of The Station at Michigan Central and the top
five floors of the building’s tower. Credit: Jason Keen
“Our ultimate goal is to serve travelers for any stay occasion,
anywhere in the world they want to be,” said Chris Nassetta,
president and CEO, Hilton. “Our luxury and lifestyle portfolios are
an essential part of this strategy, and today we marked an
important milestone as we strive to have the best hotel brands in
these categories across the globe. We look forward to continuing to
build on our momentum with the expected opening of three new luxury
and lifestyle hotels per week this year.”
In 2025, Hilton expects to add more than 150 luxury and
lifestyle hotels around the world. Upcoming openings include the
highly anticipated Waldorf Astoria New York, Waldorf Astoria Rabat
Salé, Conrad Athens The Ilisian and Conrad Hamburg, the first LXR
Hotels & Resorts in India, and the debut of Curio Collection by
Hilton in Thailand, paving the way for the brand’s 200th hotel
milestone later this year. Recent openings have included Waldorf
Astoria Costa Rica Punta Cacique; Waldorf Astoria Osaka; Sax Paris,
LXR Hotels & Resorts; Signia by Hilton Amman; Canopy by Hilton
Cape Town Longkloof; Tempo by Hilton Raleigh; and The Radical
Asheville, Tapestry Collection by Hilton.
Momentum for New Luxury and Lifestyle Signings
Hilton so far this year has added more than 100 future luxury
and lifestyle hotels to its development pipeline, building on the
recent additions of the NoMad and Graduate by Hilton brands and the
launch of a new exclusive partnership with Small Luxury Hotels of
the World (SLH). Recent signings across this expanded portfolio
include:
- NoMad: In recent weeks, Hilton announced the planned
debut for NoMad in Singapore and today announced the signing of
NoMad Detroit. This is in addition to more than 15 deals in various
stages of development globally. NoMad Detroit will be housed within
The Station at Michigan Central, a 30-acre tech and cultural hub
and part of an ambitious effort to revitalize Detroit’s historic,
once-abandoned passenger rail station. In partnership with Ford
Motor Company, NoMad’s careful renovation of The Station will
connect the rich history and diverse innovation ecosystem of
Michigan Central Station and the City of Detroit with NoMad’s
global spirit.
- Graduate by Hilton: New hotels are planned in markets
including Boulder, Colorado, and Syracuse, New York, in close
proximity to major universities, with more than 50 additional deals
in various stages of development. Among these projects are plans to
expand the brand beyond the United States and United Kingdom to
university-anchored towns around the world.
- Small Luxury Hotels of the World: Hilton’s exclusive
partnership with Small Luxury Hotels of the World expanded this
year, with 50 additional hotels recently added, bringing the number
of unique, individual SLH properties now available to Hilton guests
to approximately 450. Additions this year include Nobu Hotel
Warsaw, Dylan Hotel, Dublin in Ireland, VISTA Lago di Como and
Namia River Retreat in Vietnam.
Other recent signings across Hilton’s luxury and lifestyle
brands include new Waldorf Astoria properties in Turks and Caicos
and Texas Hill Country; an LXR Hotels & Resorts property in
Hiroshima, Japan; the first Signia by Hilton hotels announced in
Asia and Africa; the international expansion of Tempo by Hilton,
with debuts planned in Canada and EMEA; and entries for the Canopy
by Hilton brand in Tokyo and Italy.
To learn more about Hilton’s growing portfolio, visit
stories.hilton.com.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with
a portfolio of 24 world-class brands comprising more than 8,600
properties and nearly 1.3 million rooms, in 139 countries and
territories. Dedicated to fulfilling its founding vision to fill
the earth with the light and warmth of hospitality, Hilton has
welcomed over 3 billion guests in its more than 100-year history,
was named the No. 1 World’s Best Workplace by Great Place to Work
and Fortune and has been recognized as a global leader on the Dow
Jones Sustainability Indices. Hilton has introduced
industry-leading technology enhancements to improve the guest
experience, including Digital Key Share, automated complimentary
room upgrades and the ability to book confirmed connecting rooms.
Through the award-winning guest loyalty program Hilton Honors, the
more than 218 million Hilton Honors members who book directly with
Hilton can earn Points for hotel stays and experiences money can't
buy. With the free Hilton Honors app, guests can book their stay,
select their room, check in, unlock their door with a Digital Key
and check out, all from their smartphone. Visit stories.hilton.com
for more information, and connect with Hilton on Facebook, X,
LinkedIn, Instagram and YouTube.
Forward-Looking Statements
This press release contains forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended. These statements include, but are not limited to,
statements related to our expectations regarding the performance of
our business, future financial results, liquidity and capital
resources and other non-historical statements. In some cases, you
can identify these forward-looking statements by the use of words
such as "outlook," "believes," "expects," "forecasts," "potential,"
"continues," "may," "will," "should," "could," "seeks," "projects,"
"predicts," "intends," "plans," "estimates," "anticipates" or the
negative version of these words or other comparable words. Such
forward-looking statements are subject to various risks and
uncertainties including, among others, risks inherent to the
hospitality industry; macroeconomic factors beyond our control,
such as inflation, changes in interest rates, challenges due to
labor shortages or disputes and supply chain disruptions; the loss
of key senior management personnel; competition for hotel guests
and management and franchise contracts; risks related to doing
business with third-party hotel owners; performance of our
information technology systems; growth of reservation channels
outside of our system; risks of doing business outside of the U.S.;
risks associated with conflicts in Eastern Europe and the Middle
East; uncertainty resulting from U.S. and global political trends,
tariffs and other policies, including potential barriers to travel,
trade and immigration and other geopolitical events; and our
indebtedness. Additional factors that could cause our results to
differ materially from those described in the forward-looking
statements can be found under the section entitled "Part I—Item 1A.
Risk Factors" of our Annual Report on Form 10-K for the fiscal year
ended December 31, 2024, which is filed with the Securities and
Exchange Commission (the "SEC") and is accessible on the SEC's
website at www.sec.gov. Accordingly, there are or will be important
factors that could cause actual outcomes or results to differ
materially from those indicated in these statements. These factors
should not be construed as exhaustive and should be read in
conjunction with the other cautionary statements that are included
in this press release and in our filings with the SEC. We undertake
no obligation to publicly update or review any forward-looking
statement, whether as a result of new information, future
developments or otherwise, except as required by law.
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Jake Woodley jake.woodley@hilton.com
Hilton Worldwide (NYSE:HLT)
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