- This reinvention partnership reinforces Globant's growing
footprint in Saudi Arabia's sports
ecosystem. Powered by AI and cutting-edge technology, the new
platform will raise the operational standards of Saudi Pro League
to match the world's leading football tournaments
- The Competition Management Solution will automate core
processes and enhance the experience for players, coaches, and
league officials, while integrating advanced AI to support faster
and more accurate decision-making
RIYADH,
Saudi Arabia, May 12, 2025
/PRNewswire/ -- Globant (NYSE: GLOB), a digitally
native company focused on reinventing businesses through innovative
technology solutions, has partnered with Saudi Pro League (SPL) to
implement the cutting-edge Competition Management Solution provided
by Sportian, Globant's sports division.
With the new platform, future SPL seasons will be managed
through a digital ecosystem. With the help of AI and data analysis
tools, the system will speed up previously manual tasks with the
ability to detect and correct human error, significantly reducing
manual tasks and allowing competition staff to focus on
innovation.
The Competition Management Suite enables seamless digital
enrollment of players, automated registration of new signings, and
real-time matchday operations—including lineup submissions, referee
assignments, kit selection, and compliance processes. Designed with
security at its core, the system also safeguards sensitive data to
protect the integrity of the competition and the privacy of all
participants.
"We aim to support the fast growth of our competition with
technology innovations that can enhance the sporting spectacle and
help clubs perform to their best. The platform provided by Globant
Sportian will provide a huge boost to our efficiency and take away
unnecessary complexity, allowing our teams to focus on what they do
best, play and enjoy football", said Omar
Mugharbel, CEO of Saudi Pro League.
"We are proud to bring our global expertise in digital
reinvention to the MENA region, where the transformation of the
sports, media, and entertainment industry is happening at an
unprecedented pace," said Federico
Pienovi, CEO and CBO of New Markets at Globant. "Through
Sportian -Globant´s Sports division- we are delivering a
state-of-the-art solution that will redefine how football
organizations operate—managing complex processes from calendar
selection to legal compliance. This is more than digital
transformation; it's about helping visionary partners like the
Saudi Pro League lead a new era of intelligent, connected, and
data-driven sports".
Globant's Sportian offers end-to-end digital solutions for
sports federations and leagues, including LALIGA, MotoGP and
Belgian Pro League, among others, delivering specialized products
that manage complex workflows such as fixture scheduling,
compliance, and operational intelligence.
"This milestone marks the beginning of Globant's journey in
bringing cutting-edge technology to Saudi
Arabia's thriving sports ecosystem," said Mamdouh
Aldoubayan, Managing Director of MENA at Globant. "By digitizing
core competition workflows and leveraging AI, we're enabling the
Saudi Pro League to operate with greater speed, transparency, and
precision. This partnership highlights our commitment to building
smart, scalable infrastructure aligned with Vision 2030 and the
Kingdom's ambitions in the global sports arena."
This agreement reflects Globant's continued expansion in the
Middle East and its growing role
as a trusted technology partner for forward-thinking sports
organizations worldwide.
About Globant
At Globant, we create the
digitally-native products that people love. We bridge the gap
between businesses and consumers through technology and creativity,
leveraging our expertise in AI. We dare to digitally transform
organizations and strive to delight their customers.
- We have more than 31,200 employees and are present in 35
countries across 5 continents, working for companies like Google,
Electronic Arts, and Santander, among others.
- We were named a Worldwide Leader in AI Services (2023) and a
Worldwide Leader in Media Consultation, Integration, and Business
Operations Cloud Service Providers (2024) by IDC MarketScape
report.
- We are the fastest-growing IT brand and the 5th strongest IT
brand globally (2024), according to Brand Finance.
- We were featured as a business case study at Harvard, MIT, and
Stanford.
- We are active members of The Green Software Foundation (GSF)
and the Cybersecurity Tech Accord.
Contact: pr@globant.com
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For more information, visit www.globant.com
About Sportian
Sportian is a global end-to-end
technology solutions provider that enables growth for the sports
and entertainment industry through its digital ecosystem, powered
by Globant and LALIGA.
Sportian offers a unique ecosystem of technologies that helps
sports and entertainment entities grow by adopting fan-centric
strategies, embracing new business models and expanding their
global reach. Its solutions combine AI, data, experience design and
commercial strategy to revolutionize areas such as global fan
engagement, streaming, digital asset monetisation, competition
management, real-time data capture, content innovation and
anti-piracy. This ecosystem has formed a core part of LALIGA since
2014 and is now being used by a wide range of global competitions,
broadcasters, federations and clubs to achieve the next stage of
their digital transformation.
About the Saudi Pro League (SPL)
The Saudi Pro
League (SPL) is the premier football league in
Saudi Arabia and holds the
distinction of being the highest-ranked league in Asia, as recognized by the Asian Football
Confederation (AFC). But the SPL is more than just a football
competition—it is a powerful platform dedicated to delivering
unforgettable experiences that celebrate the passion, energy, and
emotion of the beautiful game, both on and off the pitch.
The SPL transforms every match week into a spectacle, weaving
together sport, culture, and community. Its mission extends beyond
the 90 minutes of play to inspire fans, develop talent, and elevate
the game across every dimension.
In early 2023, the SPL launched an ambitious transformation
strategy aligned with Saudi
Arabia's Vision 2030 and its broader ambitions for the
sports sector. This strategy is designed to position the SPL as one
of the world's top football leagues—an international benchmark for
excellence and innovation.
At the heart of this transformation are Five Strategic
Pillars:
- Develop and Attract Elite Talent: Cultivating young
Saudi players while bringing in world-class international stars to
raise the league's competitive edge.
- Build Meaningful Fan and Community Connections:
Deepening fan engagement and fostering a strong sense of belonging
beyond matchdays.
- Elevate All Clubs: Equipping every club with the tools
and support needed to thrive, ensuring sustained growth and high
performance across the board.
- Expand Reach and Revenue: Growing the SPL's global
footprint through strategic marketing, new audience engagement, and
expanded commercial opportunities.
- Drive Economic and Social Impact: Supporting national
development by creating jobs, encouraging healthy lifestyles, and
promoting social inclusion through football.
With an unwavering commitment to excellence, innovation, and
impact, the SPL is not just building a stronger league—it's shaping
a legacy that will inspire generations to come, both in
Saudi Arabia and around the
world.
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