Lucky Charms Inspires New Family Traditions for St. Patrick's Day
February 17 2021 - 9:05AM
Business Wire
Limited-edition cereal that turns your milk
green and new partnerships, including Lucky’s CharmWorld by CANDY
LAND game, offer a magical way to celebrate the holiday
With St. Patrick’s Day celebrations going virtual this year,
Lucky Charms is making sure they are just as magical! The
introduction of limited-edition Green Milk Turn Lucky Charms cereal
and new family activities, like Lucky’s CharmWorld by CANDY LAND
game, are providing new traditions for parents seeking magical
moments at home leading up to the holiday.
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Lucky Charms brings new magic to families
this St. Patrick's Day including the new Lucky's CharmWorld CANDY
LAND game (Photo: Business Wire).
The ultimate in-home family celebration begins with a bowl of
cereal! Green Milk Turn Lucky Charms is a limited-edition cereal
with magical clover charms that make milk green. This special box
will be available on shelves at major retailers nationwide this
February, while supplies last. The suggested retail price is $3.33
(price and promotion may vary).
In partnership with Hasbro, Inc., the Lucky Charms magic is also
extending to a rainbow path in Lucky’s CharmWorld by CANDY LAND
game. This special edition of the childhood favorite is now
available for pre-order at Shop.LuckyCharms.com.
For even more imaginative ways for families to inspire St.
Patrick’s Day fun, Lucky Charms has teamed up with well-known
brands for these activities:
- Make a festive fashion statement with Charm-themed Crocs
Jibbitz™ charms
- Treat the family to Cold Stone Creamery® Lucky Charms
Ice Cream and Lucky Charms Shake available at participating
locations nationwide beginning March 1, 2021
- Create and share a free video eCard from JibJab
featuring Lucky’s chase to the pot of gold
“For generations, Lucky Charms has been synonymous with
wonderment and fun, and this year we’re adding even more colorful
magic for a special St. Patrick’s Day,” said Mindy Murray, senior
brand experience manager for Lucky Charms. “We’re excited to bring
many ways to celebrate at home with such great collaborators in
Hasbro, Cold Stone Creamery, JibJab, and Crocs Jibbitz charms to
help parents create magical memories with their children.”
To learn more about Green Milk Turn Lucky Charms and how Lucky
Charms is at the center of this year’s St. Patrick’s Day
celebrations, be sure to follow Lucky Charms on Facebook, Twitter,
Instagram, and Pinterest.
About General Mills
General Mills is a leading global food company whose purpose is
to make food the world loves. Its brands include Cheerios, Annie's,
Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old
El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2020
net sales of U.S. $17.6 billion. In addition, General Mills’ share
of non-consolidated joint venture net sales totaled U.S. $1.0
billion.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company
committed to Creating the World's Best Play and Entertainment
Experiences. From toys, games and consumer products to television,
movies, digital gaming, live action, music, and virtual reality
experiences, Hasbro connects to global audiences by bringing to
life great innovations, stories and brands across established and
inventive platforms. Hasbro’s iconic brands include NERF, MAGIC:
THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as
premier partner brands. Through its global entertainment studio,
eOne, Hasbro is building its brands globally through great
storytelling and content on all screens. Hasbro is committed to
making the world a better place for all children and all families
through corporate social responsibility and philanthropy. Hasbro
ranked among the 2020 100 Best Corporate Citizens by 3BL Media, has
been named one of the World’s Most Ethical Companies® by Ethisphere
Institute for the past nine years, and one of America’s Most JUST
Companies by Forbes and JUST Capital for the past four years. We
routinely share important business and brand updates on our
Investor Relations website, Newsroom and social channels (@Hasbro
on Twitter and Instagram, and @HasbroOfficial on Facebook.)
© 2021 Hasbro, Inc. All Rights Reserved.
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version on businesswire.com: https://www.businesswire.com/news/home/20210217005177/en/
Media: Samantha Klein Melrose, Golin 312-729-4329
sklein@golin.com
General Mills Public Relations 763-764-6364
media.line@genmills.com
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