The Neighborhood to Nation Recipe Contest to Award $100,000 to Independent Restaurants
July 30 2020 - 9:00AM
Business Wire
General Mills Foodservice modifies the annual
restaurant recipe contest in response to the current times.
General Mills Foodservice announces the return of the
Neighborhood to Nation Restaurant Recipe Contest that will award
$100,000 to restaurants and food trucks nationwide. The annual
contest, which celebrates independent restaurants and their
one-of-a-kind dishes, is accepting entries for original recipes
that use at least one item from General Mills’ list of eligible
products from Aug. 1 until Sept. 30, 2020.
Acknowledging the current challenging times for restaurants,
General Mills modified the 6th annual recipe contest to make it
easier for restaurants to submit an entry and to provide more
opportunities to win much-needed cash and marketing support for
their business. This year’s Neighborhood to Nation Contest will
double the number of winners to award 20 prizes of $5,000 in cash
along with a robust marketing package. In addition, a social media
vote allows restaurants to rally the support of their patrons for a
chance to be the “People’s Choice” Grand Prize Winner for an
additional VIP marketing package, a menu consultation with General
Mills’ culinary team and a $5,000 donation for their local food
bank.
“We’ve all seen the devastating impact of COVID-19 on the
restaurant industry, which makes it even more important to
recognize the independent eateries that mean so much to their local
communities and show our support,” said Alyca Judge, senior
marketing manager for General Mills Foodservice. “We are excited
about the changes to this year’s contest which allow us to honor
more restaurants than ever before and celebrate the dishes that are
working best to serve these restaurants and their local
community.”
General Mills Foodservice, which partners with restaurants to
provide back-of-house products, recipe inspiration and culinary
support, created the contest to celebrate the creativity and
passion of independent operators. New this year, entrants simply
need to upload a photo of their recipe and briefly share how they
used a General Mills’ product in a creative way or the inspiration
behind the recipe.
“We wanted to simplify the application but also use this an
opportunity to learn about what recipes are working best for
restaurants right now, whether it’s dishes that bring comfort and
joy to their patrons or those that make it easier to serve patrons
in an efficient and safe way in this new world of takeout and
curbside delivery,” said Judge. “As the industry adapts to the
current times, we hope the Neighborhood to Nation Recipe Contest
will provide restaurants and food trucks with some menu inspiration
and showcase how General Mills’ products can be part of the
solution.”
Judge adds that, whether it’s a signature recipe or a completely
new dish, there is a long list of eligible products for restaurants
and food trucks to experiment with for their recipe entry. The list
includes: Pillsbury™ (biscuits, puff pastry, pie dough and frozen
baked goods), Gold Medal™ (baking mixes), Yoplait® (yogurt) and
many of our heritage flour brands. An added bonus: the first 100
eligible entrants will receive fun Pillsbury Doughboy items and
marketing materials to help them promote their recipe with
patrons.
Contest Details
The Neighborhood to Nation Recipe Contest is open to foodservice
operators, chefs and line cooks who develop recipes for menu items
served at independent, commercial restaurants or food trucks. From
Aug. 1 to Sept. 30, 2020, participants may log on to
www.neighborhoodtonation.com to submit a photo of a recipe using at
least one ingredient from General Mills Foodservice’s participating
brands and a brief description of how they used the product in a
creative way, how they were inspired to create the recipe or how
their dish brings comfort and joy to their patrons during this
challenging time.
The top entrants will be asked to submit their recipe details to
be tested, tasted and photographed for PR, media and social media.
Recipes will be judged based on taste, appearance, creativity and
foodservice viability. Winners will be announced in January 2021 to
coincide with the activation of the social media voting portion of
the contest when the public will be invited to help determine the
“People’s Choice” Grand Prize winner.
For more information on eligibility, complete contest details
and the official contest rules, restaurants should contact their
General Mills Foodservice representative, call 1.800.215.6120 or
visit www.NeighborhoodtoNation.com.
About General Mills Convenience & Foodservice
The General Mills Convenience & Foodservice division serves
the convenience, foodservice and bakery industries by providing
quality products from time-trusted brands along with culinary,
nutrition education and marketing resources to help operators
succeed. Its distinguished brand portfolio includes Big G Cereals,
Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles,
Gardetto’s and Annie’s. Headquartered in Minneapolis, Minnesota,
USA, the division fiscal 2019 net sales of $1.82 billion. For more
information, please visit www.generalmillscf.com.
Editor’s Note: Photography of past winners and their
award-winning recipes available upon request.
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Media Contact: Sarah Peterson 763-764-6364
media.line@genmills.com
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