Pillsbury Brings Childhood Dreams to Life: Cookie & Brownie Dough Now ‘Safe to Eat Raw’
July 27 2020 - 4:43PM
Business Wire
Iconic baking brand partners with Haylie Duff
to finally say “yes” to eating raw cookie dough by encouraging
parents to join the #SayYesChallenge
This summer, Pillsbury is helping families create even more
memories with its beloved variety of refrigerated cookie and
brownie dough that is now ‘safe to eat raw,’ as marked by a seal on
packaging, or baked, as always. To celebrate the news, Pillsbury is
partnering with Haylie Duff, actress and mom of two, to encourage
parents to have fun surprising their kids in a
#SayYesChallenge.
Now through August 16, the #SayYesChallenge tasks parents with
recording their kids’ reactions to finally being told ‘yes’ to
eating raw cookie or brownie dough. Parents can share their video
clips on social using #SayYesChallenge and tagging @Pillsbury for a
chance to be featured on Pillsbury’s Facebook and Instagram.
"These times have been difficult for families who have had to
cancel kids’ plans for summer camps and say ‘no’ to usual summer
activities. We’re glad to make saying ‘yes’ even sweeter with
simple and fun Pillsbury products that are now safe to eat raw or
baked,” said Tiffany Seelen, brand experience senior manager at
Pillsbury. “Families can now enjoy the mischief of stealing tasty
bites of raw cookie or brownie dough as a spur-of-the-moment
treat.”
The #SayYesChallenge comes on the heels of Pillsbury’s move to
use heat-treated flour and pasteurized eggs, creating a unique
product that families can enjoy baked or straight from the package.
Made using the same recipe families know and love, Pillsbury’s
variety of refrigerated cookie and brownie dough is being fully
transitioned to ‘safe to eat raw’. Pillsbury’s Ready to Bake!™
Chocolate Chip Cookie Dough, Place & Bake™ Brownie Dough and
more have the Pillsbury “safe to eat raw” seal on packaging and are
available at grocery retailers nationwide.
For more information and a full list of on Pillsbury’s ‘safe to
eat raw’ refrigerated cookie and brownie dough products, please
visit our FAQ page on Pillsbury’s website.
To learn more about Pillsbury’s #SayYesChallenge, see here for
additional details and official rules.
About General Mills
General Mills is a leading global food company whose purpose is
to make food the world loves. Its brands include Cheerios, Annie's,
Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old
El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2020
net sales of U.S. $17.6 billion. In addition, General Mills’ share
of non-consolidated joint venture net sales totaled U.S. $1.0
billion.
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Danielle Naccarato Ketchum 312-228-6819
Danielle.Naccarato@ketchum.com
Jamie Bastian General Mills 763-764-6364
media.line@genmills.com
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