Oui™ by Yoplait® and Design Expert Bobby Berk Team Up for Virtual DIY Workshop Series
July 08 2020 - 8:00AM
Business Wire
Four-Part Crafting Series Will Celebrate Oui’s
Heritage Collection, a Limited-Edition Set of the Brand’s Glass
Pots with French-Inspired Designs
We’ve spent more time at home than ever over these past few
months and not only have we finished all the puzzles, baked
countless loaves of banana bread and tie-dyed our sweatpants, we’ve
also watched our home décor go stale in front of our eyes. To help
add a little “je ne sais quoi” to your day and a much-needed design
refresh, Oui™ by Yoplait® is paying homage to its French-Style
roots by launching the Oui Heritage Workshop, a four-part crafting
series to celebrate its limited-edition Heritage Collection, a line
up of three uniquely designed glass pots inspired by different
aspects of French heritage.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200708005123/en/
The new limited-edition Heritage
Collection from Oui by Yoplait is the same French style yogurt you
love, but thanks to its unique designs, just a little bit more
French! (Graphic: Business Wire)
In celebration of Bastille Day on July 14, design expert and
celebrity personality, Bobby Berk, will kick off the workshop
series on his Instagram profile, @Bobby. Berk will showcase how
simple it is to add a touch of French elegance to your home with
DIY hanging planters using Oui by Yoplait’s Heritage Collection
glass pots. Each reusable glass pot is inspired by an iconic French
style – French Chic, French Countryside and French Modern – making
them perfect for crafting, collecting and adding 5 oz. of French
inspiration to your day.
“The décor of your everyday space is important, especially now
that we are all spending more time at home than we ever have, and
bringing in those small changes that make you happy, can be as easy
as crafting tea candles or plant holders with these adorable glass
pots from Oui by Yoplait’s Heritage Collection,” said Berk. “You’ll
be amazed at how a few easy-to-make projects can add a
French-inspired flair to your living space, transforming your room
and improving your mood.”
The Heritage Workshop series will start with Berk’s tutorial on
Tuesday, July 14 and continue each Tuesday through August 4, with
three additional installments led by notable designers and crafting
pros, including Design Lovefest, Wit & Delight and A Beautiful
Mess. The workshops, hosted on each influencer’s respective IGTV
channel, will feature a unique DIY project that repurposes the
glass pots from the limited-edition Heritage Collection.
Oui French Style Yogurt is like a little piece of France, served
by the spoonful. The new limited-edition Oui Heritage Collection is
the same, subtly sweet yogurt made with whole milk, slow cultured
for 8 hours and individually poured, but with an added French
flair, thanks to its unique designs! Each glass pot is inspired by
a different aspect of French heritage, including:
- French Chic features
stripes that come from the nautical culture of Northern France and
have since become a style icon across the globe.
- French Countryside features
a pattern from what you might find in a farmhouse kitchen somewhere
in the lavender fields of Provence.
- French Modern inspired by
Art Deco, the world-renowned visual style that first appeared in
France in the early 1900s.
Tune in for each Oui Heritage Workshop on IGTV via our lead
crafters' Instagram handles as well as @OuiByYoplait. The series
starts on July 14 and runs through August 4:
- July 14, 2020 – Bobby Berk of Queer Eye (@Bobby)
- July 21, 2020 – Bri Emory of Design Love Fest
(@DesignLoveFest)
- July 28, 2020 – Kate Arends of Wit & Delight
(@WitandDelight_)
- August 4, 2020 – Elise Larson and Emma Chapman of A Beautiful
Mess (@ABeautifulMess)
For more information about Oui by Yoplait, visit
OuiByYoplait.com or A Taste of General Mills blog.
About General Mills
General Mills is a leading global food company whose purpose is
to make food the world loves. Its brands include Cheerios, Annie's,
Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old
El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2020
net sales of U.S. $17.6 billion. In addition, General Mills’ share
of non-consolidated joint venture net sales totaled U.S. $1.0
billion.
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Megan Cauley 312-228-6818 megan.cauley@ketchum.com
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