Introducing the GUESS Originals x Anna Nicole Smith Collection by Cali Thornhill Dewitt for Fall 2021
September 27 2021 - 11:00AM
Business Wire
Sydney Sweeney Makes
Her Debut With GUESS Originals
GUESS Originals takes a moment to celebrate the life and
heritage of one of the most iconic models for not only GUESS, but
the fashion industry as a whole — Anna Nicole Smith. The 32-piece
men’s and women’s collection will be available beginning October
7th, 2021, in select GUESS retail stores and GUESS Originals
pop-ups globally — as well as guessoriginals.com and select styles
at urbanoutfitters.com.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210927005532/en/
Introducing the GUESS Originals x Anna
Nicole Smith Collection by Cali Thornhill Dewitt for Fall 2021;
Sydney Sweeney Makes Her Debut With GUESS Originals (Photo:
Business Wire)
The GUESS Originals x Anna Nicole Smith Collection by Cali
Thornhill Dewitt takes a look back at the renowned GUESS imagery.
The collection and marketing were designed in collaboration with
artist Cali Thornhill Dewitt, who helped create the 2018 “Did You
Miss Me?” Anna Nicole Smith GUESS Originals Capsule. Cali Dewitt
was born in 1973 in British Columbia. He is a multidisciplinary
artist who lives and works in Los Angeles.
The campaign features Euphoria and White Lotus star, Sydney
Sweeney and recreates previous Anna Nicole Smith shoots from 1992
which were directed by Paul Marciano and shot by Daniela Federici.
The new campaign, starring Sweeney, was shot by Kenneth Cappello in
Malibu, CA, with creative direction by GUESS’ Brand Partnerships
Director, Nicolai Marciano.
“Anna Nicole Smith is essential to ‘90s fashion. Anna’s
legendary beach shoot revived for this collection and the campaign
with Sydney Sweeney is the perfect timeless moment to continue to
celebrate one of the most iconic GUESS Girls with a new
generation.” — Nicolai Marciano, Director of Brand Partnerships
The collection, inspired by the hues of the ocean from the
original 1993 Miami photoshoot by Wayne Maser, uses teal as a key
color, and blends in classic tones of black, white and red. Anna
Nicole Smith’s signature is digitized into each style for a special
touch, as well as Dewitt’s iconic phrase “Did You Miss Me?” These
unique personal details, combined with both vintage and classic
silhouettes create a moment that is both true to Anna’s legacy as a
style icon and the zeitgeist of ‘90s GUESS trends.
The men’s collection offers a selection of long and short-sleeve
tees, sweatshirts, crewnecks, hoodies and a black denim jacket and
matching pant. The women’s capsule features an array of tees, mesh
shirts, bodysuits, sweaters, sweatpants, crewnecks, jumpsuits and
include a matching gingham jacket and pant as well as a teal denim
jacket and pant. Made with a combination of water base and
discharge inks, photo reel graphics from Anna Nicole Smith’s never
seen before 1993 calendar are printed on a variety of tops and tees
in both the men’s and women’s capsules. An assortment of hats,
totes, socks, sunglasses round out the collection and polish off
each look.
Pricing for the GUESS Originals x Anna Nicole Smith Collection
by Cali Thornhill Dewitt ranges from $12 to $248 for shirts,
jackets, denim, socks, hats, and handbags.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has
since successfully grown into a global lifestyle brand. Guess?,
Inc. designs, markets, distributes and licenses a lifestyle
collection of contemporary apparel, denim, handbags, watches,
eyewear, footwear and other related consumer products. Guess?
products are distributed through branded Guess? stores as well as
better department and specialty stores around the world. As of July
31, 2021, the Company directly operated 1,046 retail stores in the
Americas, Europe and Asia. The Company’s partners and distributors
operated 551 additional retail stores worldwide. As of July 31,
2021, the Company and its partners and distributors operated in
approximately 100 countries worldwide. For more information about
the Company, please visit www.guess.com.
About GUESS Originals
Powered by the past, improved by the future. GUESS Originals is
a heritage inspired division that aligns to contemporary fits and
fabrications. Collections are created to serve an emerging customer
base with marketing and experiential moments to support strategic
retail partners.
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version on businesswire.com: https://www.businesswire.com/news/home/20210927005532/en/
Kaitlyn Quail GUESS?, Inc. 212.852.0568 kquail@guess.com
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