USA TODAY NETWORK Launches Ambitious “Rebuilding America” Initiative to Capture What Consumers & Communities Can Expect a...
May 28 2020 - 4:30PM
Business Wire
USA TODAY and 260 local news outlets tell the
story of America’s hometowns reawakening after the coronavirus
economic shutdown
Gannett Co., Inc (NYSE: GCI) today launched “Rebuilding
America,” an unprecedented national examination of how America’s
economy is rebooting after nearly three months as states reopen for
business. This ambitious project involving USA TODAY and Gannett’s
260 daily local news sites will give a coast-to-coast view of the
country’s “new economic normal,” as told through the industries
powering the national, regional and local economies. Stories will
debut on Gannett-owned digital sites beginning today and appear in
print editions on May 31 with a nationwide narrative of what
consumers, companies and taxpayers can expect as the American
economy begins to accelerate again.
The project is a sweeping effort by the USA TODAY NETWORK,
Gannett’s newsrooms across America, to empower its audience of more
than 150 million readers. Gannett is leveraging its unique position
as the nation’s largest local news publisher to chronicle the
reopening and rebuilding of the nation’s economies – from
Providence, Rhode Island, to Palm Springs, California. It’s a
sophisticated examination of how communities, which endured
shutdowns caused by the coronavirus health crisis, are aiming to
recover and what consumers can expect.
Journalists across the nation are examining the national and
local trends related to a dozen key economic and lifestyle topics,
including auto sales; travel/tourism; retail; insurance and
financial services; grocery stores; education; sports; home
services; medical services; restaurants; and local arts and
entertainment. The project maximizes the USA TODAY NETWORK’s
ability to thoroughly examine and explain these issues at both the
broader national level and from a close-to-home perspective.
As a public service to readers, the “Rebuilding America” content
will be free on the USA TODAY NETWORK’s collection of digital
sites.
“Our nation and the rest of the world have endured so much these
past three months, and as America’s economy begins to reenergize
and reopen, our talented journalists are there to chronicle this
important moment in our country,” said Maribel Perez Wadsworth,
Gannett’s President of News and Publisher of USA TODAY. “This is a
news-driven effort to leverage the full breadth and presence of our
award-winning media sites in 46 states, capitalizing on our
national understanding of these economic trends and then explaining
what it means on Main Street, USA, in 260 different markets.”
The compelling journalism found in “Rebuilding America” is
complemented by messaging from an estimated 2,700 businesses around
the country. Merchants, business owners and entrepreneurs are
turning to the USA TODAY NETWORK’s sales organization, LOCALiQ, to
craft strategic marketing programs that showcase their brands,
products and services and also reinforce their commitment to
keeping customers safe during this pandemic.
"Since the beginning of the pandemic, Gannett has proudly
rallied to support small and local businesses across the country,”
said Kevin Gentzel, Gannett’s Chief Revenue Officer and President
of Marketing Solutions. “Rebuilding America is a powerful project
from our news division which gives us the ability to help
businesses prepare for the next phase of America’s reopening, and
in doing so, make our communities stronger. It’s a great example of
how our marketing solutions can complement our journalism to make a
difference.”
Since the health crisis erupted, Gannett has had its eye on
America’s communities – from covering every angle of the
coronavirus pandemic to conceiving ways to assist local businesses.
In March, the company launched Support Local, a digital platform to
provide communities with ways to support local businesses, from
take-out restaurants to small merchants. It has been expanded to
allow for connections to volunteer opportunities and discovering
local events virtually.
“At a time of great tragedy and uncertainty, readers are relying
on the USA TODAY Network for breaking news, public service
journalism and health-related watchdog reporting. We’re a trusted
source of local and national news, and this initiative is part of
our commitment to covering this significant story,” Wadsworth
said.
To explore the content, visit
usatoday.com/rebuilding-america.
About Gannett
Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally
focused media and marketing solutions company committed to the
communities in our network and helping them build relationships
with their local businesses. With an unmatched reach at the
national and local level, Gannett touches the lives of millions
with our Pulitzer-Prize winning content, consumer experiences and
benefits, and advertiser products and services. Our portfolio
includes the USA TODAY, local media organizations in 46 states in
the U.S. and Guam, and Newsquest, a wholly owned subsidiary with
over 140 local media brands operating in the United Kingdom.
Gannett also owns the digital marketing services companies
ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc. and runs the
largest media-owned events business in the U.S., Gannett Ventures,
formerly GateHouse Live. Effective November 20, 2019, following the
completion of its merger with Gannett, New Media Investment Group
Inc. trades on the New York Stock Exchange under Gannett Co., Inc.
and its ticker symbol has changed to “GCI”. To connect with us,
visit www.gannett.com.
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For Media Inquiries, Contact: USA TODAY NETWORK
Chrissy Terrell Corporate Communications and Public Relations,
Director 504.952.4225 caterrell@usatoday.com
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