USA TODAY Launches 32nd Ad Meter Competition
January 29 2020 - 9:00AM
Business Wire
This year’s fan-favorite competition is
presented by Kia and includes a strategic partnership with
YouTube
USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), has launched
the 32nd Ad Meter program, the dominant gauge for public opinion
around Super Bowl advertisements. This year’s competition is
presented by Kia, a previous Ad Meter winner in 2017 and sponsor of
the 30th Anniversary of Ad Meter competitions in 2018.
Fans can begin to rate this year’s Super Bowl ads as of
Wednesday, January 29th at noon ET. Voting will run through the big
game and officially close on Monday, February 3rd at 1 AM ET. Each
participant must rate every advertisement that airs during the
Super Bowl for their participation to be counted. To register,
visit admeter.usatoday.com.
“Ad Meter is always a buzz for the advertising community during
the Super Bowl, and we are happy to be a part of it again this
year,” said Russell Wager, director, marketing operations, Kia
Motors America. “As the proud winner of the 2017 Ad Meter, we at
Kia are longtime fans of this annual pop culture event and look
forward to not only the Super Bowl game itself, but the friendly
competition between the advertisers as they vie for the top
spot.”
Additionally, for this year’s competition, USA TODAY and YouTube
launched a strategic partnership that brings data insights to the
Ad Meter platform, allowing both participants and brands to see a
more robust picture around the sentiment of this year’s ads. All
commercials that are ranked in USA TODAY’s 32nd Ad Meter will also
be curated into a proprietary USA TODAY Ad Meter Playlist on
AdBlitz, a YouTube exclusive.
“USA TODAY’s Ad Meter continues to play a pivotal role in
gauging the public’s opinion about the top Super Bowl
advertisements, as voted on by consumers,” said Chris Pirrone,
General Manager, USA TODAY Sports Media Group. “This year, we are
thrilled to have Kia and YouTube as partners to provide our annual
public measurement and insights of Super Bowl ads.”
The winner of the 2020 Super Bowl Ad Meter will be announced on
Monday, February 3rd at 8:30 AM ET. All of the Super Bowl ads and
the results can be found at admeter.usatoday.com.
About USA TODAY
Founded in 1982, USA TODAY reflects the pulse of the nation,
serving as host of the American conversation by delivering
high-quality, engaging content through unique visual storytelling
across all platforms. A media innovator, USA TODAY reaches more
than 90M unique visitors each month across digital platforms, with
more than 25 million downloads of our award-winning app. USA TODAY
is owned by Gannett Co., Inc. (NYSE: GCI).
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Stephanie Tackach Director of Corporate Communications (212)
715-5490 stackach@gannett.com
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