Fiverr Expands International Footprint by Launching Site in French and Spanish
May 04 2020 - 9:00AM
Business Wire
Company aims to grow the global demand for its
marketplace through localization efforts in France and Spain
Fiverr International Ltd., (NYSE: FVRR), the company that is
changing how the world works together, announced that it has
expanded its international footprint and launched its global
marketplace in two new languages, French and Spanish. This follows
the success of the company’s foray into the German language in
February.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200504005181/en/
Fiverr announces the expansion of its
international footprint with the launch of its global marketplace
in two new languages, French and Spanish. (Graphic: Business
Wire)
“International expansion continues to be a key growth strategy
for Fiverr, and we believe the potential to unlock further
opportunity in the European market is huge,” said Micha Kaufman,
founder and CEO of Fiverr. “Combined, France and Spain have over
six million small businesses and an estimated 25 million
independent workers. Moreover, given the stay at home mandates and
shutdown of most offline businesses in both countries, when looking
at the first half of March compared to the first half of April, our
marketplace saw a 27% increase in visitors from France and a 42%
increase in visitors from Spain.
As one of the economic powerhouses of Europe and a hub for new
technology companies, France provides a fantastic opportunity for
growth. The country is also embracing independent work, with
self-employed workers in France making up almost 12 percent of the
total workforce, according to the latest OECD data. Since France’s
shelter in place orders went into effect on March 16th, the Fiverr
platform saw a 50% increase in new customers from the country, as
businesses are working to engage with their customers online and
enhance their digital presence.
Also embracing the freelance economy is Spain, with the
country’s self-employed population making up a whopping 16 percent
of the total workforce, according to the OECD. In Spain, Fiverr
experienced organic local growth, wherein freelance registrations
increased 95% and new customers increased 61% in the first half of
April compared to the same period in March. Providing the site in
Spanish is expected to open up opportunities for further adoption
in Spain and other Spanish speaking countries.
In addition to localizing the site for both France and Spain,
the company will also increase marketing efforts in both countries.
This includes local public relations, targeted performance and
ultimately to brand marketing campaigns and community
engagement.
About Fiverr
Fiverr's mission is to change how the world works together. The
Fiverr platform connects businesses of all sizes with skilled
freelancers offering digital services in more than 300 categories,
across 8 verticals including graphic design, digital marketing,
programming, video and animation. In 2019, over 2.4 million
customers bought a wide range of services from freelancers working
in over 160 countries. We invite you to visit us at fiverr.com,
read our blog and follow us on Facebook, Twitter and Instagram.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200504005181/en/
Abby Forman press@fiverr.com
Fiverr (NYSE:FVRR)
Historical Stock Chart
From Mar 2024 to Apr 2024
Fiverr (NYSE:FVRR)
Historical Stock Chart
From Apr 2023 to Apr 2024