LOUISVILLE, Ky., Oct. 1, 2019
/PRNewswire/ -- Global gift card provider, Stored Value
Solutions (SVS), announced today that it has teamed up with The
Coffee Bean & Tea Leaf®
brand, one of the world's leading roasters and retailers of coffee
and tea, to launch mobile functionality that allows both
physical and digital gift cards to be uploaded into the
international coffee and tea chain's app. This customer-centered
innovation is the latest development to be unveiled from the
companies' long-standing partnership.
The benefit of this partnership to The Coffee Bean &
Tea Leaf® customer is tangible.
SVS Mobile Wallet Services' API enables guests to input gift cards
– physical and digital - directly into The Coffee Bean &
Tea Leaf® app for easy use. SVS
Mobile Wallet Services facilitates loading them into a single
mobile wallet, ready for use at any time, in-store or online. Once
uploaded into the app, the program automatically ties the guest's
loyalty number to the gift card number. Therefore, each time
a payment is made with the gift card, the guest also receives
loyalty points in a seamless transaction. Guests may also
purchase gift cards in the app or email them to others. Recipients
will automatically be prompted to download the app. Gift cards will
not have to sit at the bottom of a drawer, forgotten and
unused.
SVS provides guests with immediate notifications about
transaction confirmations and updated balances after each
purchase. The system also allows The Coffee Bean &
Tea Leaf® brand to communicate
directly with its guests, offering them in- store sale information
and promotional opportunities that can drive loyalty, boost
traffic, and increase sales.
Joey Froedge, vice president of
digital services, SVS said: "We have worked closely with The
Coffee Bean & Tea Leaf®
brand to enhance their mobile capability through SVS Mobile Wallet
services. The ability to upload and store cards in wallets and apps
creates a great consumer experience. We provide the
management capability that allows customers to store gift cards in
an app or Apple Wallet."
"The functionality always keeps the gift card balances up to
date in real time and keep multiple gift cards in one place. It is
very much a consumer-centered innovation, designed to make life
easier while providing real choice – customers can shop where, how
and when they like."
Lacy Morris, vice president of
information technology, The Coffee Bean & Tea Leaf® brand said: "We are committed to
better serving our customers – it is a philosophy that forms the
foundation upon which we operate. Our handcrafted beverages are
made to order and customized to our guests' preferences. Now, with
the support of SVS, our payment options can be customized too."
"Mobile is a top digital priority to support our mission of
providing exceptional guest experiences in selection, purchase and
loyalty," said Morris. "The Coffee Bean & Tea Leaf® brand's strategic partnership with
SVS allows us to continue to deliver innovative, customer-centric
solutions that our guests expect."
As well as helping improve the consumer experience, Joey Froedge asserts mobile wallet and apps can
enable retailers to build better relationships with their
customers. "Mobile wallets and apps enable two-way conversations,"
he said and added: "With their customers' permission, retailers can
use push notifications to send balance reminders and notices of
promotions or sales. For example: 'don't forget you still have
$20 on your gift card', or 'we are
launching our new line of summer drinks this week, come check them
out.'
About The Coffee Bean & Tea
Leaf® Brand
The Coffee Bean & Tea Leaf® brand is a leading global
roaster and retailer of specialty coffees and teas and is widely
credited for driving high quality and innovation to the coffee and
tea industry. The company sources the finest ingredients and
flavors from around the world and hand blends coffee and tea for
the freshest flavors. The Coffee Bean & Tea
Leaf® brand started the frozen coffee drink craze with the
invention of The Original Ice Blended® drink and is also the
first global coffee and tea retailer to offer cold brew tea. The
company currently has more than 1,200 retail locations across the
globe and can be found in grocery aisles as well as specialty
locations including airports and hotels. For more
information, visit www.coffeebean.com.
About SVS
As a leading prepaid provider, SVS manages
more than 700 hundred million card products and processes over 1.5
billion transactions annually. SVS partners with top retailers
around the world to offer stored value solutions and effectively
drive behaviors that lead to business success. SVS is
headquartered in Louisville,
Kentucky, USA, and owned by Atlanta-based FLEETCOR Technologies, Inc.
(NYSE: FLT). For more information, please visit:
www.storedvalue.com.
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SOURCE SVS