Fitbit offers a powerful lineup of health and
fitness devices to help motivate and empower people to get
healthier and more active, available at Falabella
Fitbit (NYSE: FIT) today announced it has launched in Peru, with
its full line of popular health and fitness smartwatches, trackers,
smart scale and the free Fitbit app. Now available at top retailer
Falabella and its online store are: Fitbit Ace 2, Fitbit Inspire,
Fitbit Inspire HR and Fitbit Charge 3 trackers, Fitbit Versa Lite,
Fitbit Versa 2 and Fitbit Ionic smartwatches, and Fitbit Aria Air
smart scale.
For nearly 13 years, Fitbit’s vision has been to make the world
healthier with a holistic platform that empowers you to take action
and become more active, exercise more, sleep better, eat smarter
and manage your weight. Being on the Fitbit platform is unique
because it’s not just about the device, it’s the combination of a
wide range of innovative and affordable devices, engaging software,
and a free app that ties all your health and fitness data together
– so you can see everything in one place and make informed
decisions about your health and wellness. Millions of Fitbit users
around the globe connect through the app, forming a large social
fitness network that helps like-minded Fitbit users engage and
support each other on their journey. Fitbit is a trusted brand
because it has shown this holistic approach works, demonstrated by
73% of its users who have a weight loss goal losing weight within
the first six months of weight tracking,i an average of 819 more
steps taken per day by users with more than five active friends,ii
and 96 million devices sold.iii
Helping Peruvians get healthier
Diabetes, heart disease and obesity are some of the top health
issues facing Peruvians according to the Ministry of Health
(MINSA).iv In fact, diabetes and heart disease are two of the top
causes of death in Peru, and 60 percent of people in the country
are overweight or obese.v While health continues to be a top
concern for Peruvians, many of the risks associated with these
health challenges can be lowered or managed with meaningful
lifestyle changes, such as increasing physical activity, improving
diet and getting more sleep.
Wearable technology like Fitbit can play a powerful role in
helping you attain your health goals. In fact, according to IDC,
Peru is projected to be one of the fastest growing countries for
wearables in Latin America in the next five years.vi
Motivating, fun and easy-to-use platform to help you reach
your goals
Fitbit understands there is no “one size fits all” when it comes
to health and fitness, as consumers have a wide-range of needs,
preferences and goals – from those taking the first steps to
improve their health through everyday activities like walking to
work or getting more sleep, to those running their first marathon.
Fitbit products are combined with fun and engaging software and
services to help motivate you, data analytics and trends over time
show you how your efforts are paying off and virtual coaching
through interactive workouts keep your fitness routine fresh.
Fitbit’s device portfolio features stylish, streamlined trackers,
full-featured smartwatches, and a smart scale, all of which offer
multiple days of battery life at approachable price points and are
compatible across both Android and iOS mobile devices.vii
Fitbit is launching the following products in Peru starting
today:
- Fitbit Ace 2: For kids ages 6+ to help them learn healthy
habits at an early age by tracking their activity and sleep, and
encouraging more active time with family and friends. Features
kid-friendly colors, a swimproof design,viii animated clock facesix
and motivating challenges to keep kids moving. Parents must create
a Fitbit family account at set-up, so they can stay on top of their
kids’ activities and have a safe and positive experience.
- Fitbit Inspire & Inspire HR: Slim, stylish and
jewelry-like, Inspire is a lower-cost, easy-to-use tracker with the
essential health and fitness features to help you stay motivated
with all-day automatic activity, exercise and sleep tracking, goal
celebrations, Reminders to Move, and timer and stopwatch apps to
help you stay on track. Inspire HR adds 24/7 heart rate tracking,
as well as Sleep Stages tracking, 20 goal-based exercise modes,
connected GPS, and Relax guided breathing. Both trackers feature a
modern, swimproof design with a touchscreen display, smartphone
notifications, up to 5 days of battery life, and stylish
accessories.x
- Fitbit Charge 3: Delivers a premium, swimproof tracker design
with a large touchscreen display, the advanced health and fitness
features found in Inspire HR plus the ability to track floors
climbed, and is Fitbit’s smartest tracker with essential apps like
alarms, timer and weather and quick replies to text (Android only)
– all powered by up to 7 days of battery life.x
- Fitbit Versa Lite Edition: An everyday, affordable smartwatch
with all the essential core fitness and smart features, including
automatic activity, 24/7 heart rate and Sleep Stages tracking, 20
goal-based exercise modes, connected GPS, smartphone notifications,
popular apps, and 4+ days of battery of life with a simple
one-button, lightweight, swimproof design in bold color
choices.x
- Fitbit Versa 2: A modern, full-featured smartwatch to help
empower you to take action, make the most of your day and stay
connected to help reach your goals – all with 6+ days of battery
life and advanced health, fitness and smart features.xi Building on
Versa Lite, Versa 2 adds on-screen workouts, on-board music and
floors climbed tracking. It also debuts Fitbit’s first on-device
microphone for quick replies to texts (Android only), a Spotify app
to control music and podcasts,xii and a bright, crisp AMOLED
display with an optional always-on display mode.xiii Its premium
design can be personalized with nearly 3,000 clock faces and apps
and a variety of accessories.
- Fitbit Ionic: Fitbit’s most advanced GPS performance-focused
smartwatch with the ultimate curation of advanced health and
fitness features, including real-time pace and distance and
automatic detection for running, industry-leading swim lap
tracking, personal guidance and smart functionality. It builds on
the fitness and smart features in Versa 2, and has a premium,
lightweight design, with up to 5 days of battery life.xiv
- Fitbit Ionic: adidas edition: Exclusive edition of the
performance-focused Ionic, this smartwatch provides a unique
on-device coaching experience through the adidas Train app with six
on-screen run-focused workouts designed by adidas movement-based
training experts to help improve your form, power, and speed. It
also sports an exclusive style with a two-toned breathable sport
band, and unique adidas-designed clock face – all with up to 5 days
of battery life.xiv
- Fitbit Aria Air: A low-cost Bluetooth smart scale that tracks
weight and syncs with the Fitbit app to calculate BMI, giving you a
comprehensive view of your trends over time alongside your
activity, heart rate, sleep and nutrition data within the Fitbit
app.
- Fitbit app: A free app that syncs with your Fitbit device to
tie all your health and fitness data together, including your
activity, exercise, heart rate, hourly activity and sleep, as well
as logged female health (menstrual cycle), hydration and nutrition
– so you see everything in one place and take action. The app
features educational insights based on your activity and sleep to
help you on your journey, as well as the Fitbit Community that
provides support, accountability and motivation from friends and
other like-minded individuals with groups, a positive social feed,
leaderboard and challenges.
- Fitbit Coach app: A subscription-based personalized training
app that helps you get fit anytime, anywhere with access to
thousands of audio and video workouts that adapt based on your
level. The more feedback you give, the smarter the workouts become.
Plus, your workouts automatically sync with the Fitbit app so you
can track progress over time.
“We have seen how Fitbit has helped people around the world make
improvements to their health and with the growing rates of chronic
conditions in Peru, we’re making the ability to have a positive
impact on your health more accessible through a range of
affordable, easy-to-use yet innovative devices that work with most
mobile phones,” said Ricardo Martiarena, Regional Manager for Latin
America at Fitbit. “With Fitbit, you’re not just getting a device,
you’re connected to a support system of more than 27 million active
Fitbit users that can be with you 24/7 to keep you accountable and
motivated to reach your goals.
Fitbit Pricing & Availability
Fitbit products are available starting today at Falabella retail
and online stores.
- Fitbit Ace 2: S/ 299; accessories range from S/ 109-129
- Fitbit Inspire & Inspire HR: S/ 299-429; accessories range
from S/ 89-299
- Fitbit Charge 3: Retail price of S/ 649 and special for S/ 749.
Accessories range from S/ 129-149
- Fitbit Versa Lite: Retail price of S/ 699; accessories range
from S/ 129-339
- Fitbit Versa 2: Retail price of S/ 899 and special edition for
two looks in one with an extra band in box of S/ 999. Accessories
range from S/ 129-339
- Fitbit Ionic: Retail price of S/ 1,099; accessories range from
S/ 129-259
- Fitbit Ionic: adidas edition: Retail price of S/ 1,199
- Fitbit Aria Air: Retail price of S/ 209
- Fitbit Coach app: S/ 25.90 monthly or S/ 129.90 annual
subscription
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. Fitbit designs products and experiences that track and
provide motivation for everyday health and fitness. Fitbit’s
diverse line of innovative and popular products include Fitbit
Charge 3™, Fitbit Inspire HR™, Fitbit Inspire™ and Fitbit Ace 2™
activity trackers, as well as the Fitbit Ionic™ and Fitbit Versa™
family of smartwatches, Fitbit Flyer™ wireless headphones, and
Fitbit Aria family of smart scales. Fitbit products are carried in
approximately 39,000 retail stores and in 100+ countries around the
globe. Powered by one of the world’s largest databases of activity,
exercise and sleep data and Fitbit’s leading health and fitness
social network, the Fitbit platform delivers personalized
experiences, insights and guidance through leading software and
interactive tools, including the Fitbit and Fitbit Coach apps, and
Fitbit OS for smartwatches. Fitbit’s paid subscription service,
Fitbit Premium, uses your unique data to deliver actionable
guidance and coaching in the Fitbit app to help you reach your
health and fitness goals. Fitbit Health Solutions develops health
and wellness solutions designed to help increase engagement,
improve health outcomes, and drive a positive return for employers,
health plans and health systems.
Fitbit and the Fitbit logo are trademarks or registered
trademarks of Fitbit, Inc. in the U.S. and other countries.
Additional Fitbit trademarks can be found
www.fitbit.com/legal/trademark-list. Third-party trademarks are the
property of their respective owners.
Connect with us on Facebook, Instagram or Twitter and share your
Fitbit experience.
i Based on aggregated and anonymized Fitbit user data between
Jan. 1, 2014 – Oct. 15, 2018 for all Fitbit users who tracked their
weight at least once a week. ii Based on aggregated and anonymous
Fitbit user data between Jan. 1, 2014 – Oct. 15, 2018; Among low
activity users. iii As of Q2 2019. iv Peru Ministry of Health
(MINSA), “Analysis of the causes of death in Perú 1986- 2015”,
published in September 2018,
http://www.dge.gob.pe/portal/docs/asis/Asis_mortalidad.pdf. v Peru
Ministry of Health (MINSA), “Analysis of the causes of death in
Perú 1986- 2015”, published in September 2018,
http://www.dge.gob.pe/portal/docs/asis/Asis_mortalidad.pdf. Peru
Ministry of Health (MINSA), National Demographic and Family Health
Survey (ENDES), July 2019,
https://peru21.pe/lima/ministerio-salud-60-peruanos-mayor-15-anos-exceso-peso-nndc-491969-noticia/.
vi Latin America IDC Q4’17 wearables tracker forecast. vii See
compatible devices at www.fitbit.com/pe/devices. viii Water
resistant to 50M. ix Clock faces require additional charging. x
Water resistant to 50M; Battery life varies with use and other
factors. xi Battery life varies with use and other factors. xii
Requires Spotify Premium subscription. Not available in all
countries. xiii Always-on display mode requires more frequent
charging. xiv Battery life varies with use and other factors.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191003005291/en/
Fitbit, Inc. Jen Ralls, 415-941-0037 PR@fitbit.com
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