Industry expert held leadership positions at Cell C Limited,
Experian
JOHANNESBURG, Oct. 9, 2019 /PRNewswire/ -- Analytics, fraud and
collections software leader FICO today announced that Michelle Beetar has joined the firm as its
managing director for sub-Sharan
Africa. Beetar, a South African, previously held the
position of chief customer experience officer at Cell C Limited,
one of South Africa's top four
mobile operators, and prior to that was managing director of
Experian South Africa. Beetar will manage the region from the
company's offices in Johannesburg.
"Michelle Beetar has impressive
credentials in the software and analytics industries, and has an
absolute passion for customer service," said Steve Hadaway, FICO vice president and general
manager for Europe, the
Middle East and Africa. "We are
enthusiastic about making her part of the EMEA Leadership
Team."
FICO has expanded its South African operation significantly over
the past several years, and the local staff has more than doubled
in the past couple years.The company moved its offices to the
Sandton district, Johannesburg's
financial centre, last year to accommodate the growth.
"This is a critical moment for analytics in Africa, as firms are increasing their use of
AI to improve the customer experience, fight fraud and stop money
laundering," said Michelle Beetar.
"FICO has leading solutions in all these areas, and has been
working with banks, retailers and other firms here for 30 years. I
see a tremendous opportunity to help firms across the continent
build much stronger customer relationships through better use of
data, and I want to be an important part of that movement."
Beetar has also held leadership positions at Novell South
Africa, Oracle and MWEB. She holds an Economics degree from
University of the Witwatersrand, and is a fellow of the Chartered
Institute of Customer Management.
About FICO
FICO (NYSE: FICO) powers decisions that help people and
businesses around the world prosper. Founded in 1956 and based in
Silicon Valley, the company is a pioneer in the use of predictive
analytics and data science to improve operational decisions. FICO
holds more than 195 US and foreign patents on technologies that
increase profitability, customer satisfaction and growth for
businesses in financial services, telecommunications, health care,
retail and many other industries. Using FICO solutions, businesses
in more than 100 countries do everything from protecting 2.6
billion payment cards from fraud, to helping people get credit, to
ensuring that millions of airplanes and rental cars are in the
right place at the right time.
Learn more at http://www.fico.com
FICO is a registered trademark of Fair Isaac Corporation in the
U.S. and other countries.
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