With earnings season in full swing, all eyes this week are on the tech giants’ reports. However, a giant of a different kind is also readying to announce the quarter’s results. Once the brakes are pulled on today's trading action, Ford (F) will step up to the earnings plate. The Q3 statement comes in the wake of an upbeat report from General Motors, in which the company fared much better on the bottom-line than expected. That feat is unlikely to get a repeat from Ford.
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