Express Expands Collegiate Athlete Style Ambassador Program
February 01 2023 - 09:00AM
Business Wire
Fashion Retailer Introduces Four New Collegiate
Style Ambassadors to Join Styling Community: Jahvon Quinerly,
Justice Sueing, Keyonte George and Nick Smith Jr.
Fashion apparel retailer Express, Inc. (NYSE: EXPR), is gearing
up for college basketball’s biggest month by announcing the
expansion of the Company's successful collegiate athlete style
ambassador program. Expanding beyond its headquarter city of
Columbus, Ohio, the brand will bring on Jahvon
Quinerly (Alabama), Justice Sueing (Ohio),
Keyonte George (Texas) and Nick Smith Jr.
(Arkansas) for each of the athlete’s first fashion deals.
This press release features multimedia. View
the full release here:
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From Top to Bottom: Nick Smith Jr.
(Arkansas), Justice Sueing (Ohio), Keyonte George (Texas) and
Jahvon Quinerly (Alabama) (Photo: Business Wire)
“The time was right to expand our collegiate athlete style
ambassador program and we are so pleased to welcome four more top
athletes to join our styling community,” says Sara Tervo, Executive
Vice President and Chief Marketing Officer at Express. “Over the
last year, we have seen incredible success with this program. We
can’t wait to work with these talented athletes who have great
style and represent confidence and authenticity.”
The social-first campaign will be seen across the brand’s owned
channels, talent channels and paid media. George, Quinerly, Smith
Jr. and Sueing will each take to Instagram and TikTok starting this
month and continuing through March to highlight their style tips
that create confidence for them off the court. Express will also
style these new ambassadors in its Spring ‘23 collection for their
collegiate events and appearances throughout the season.
Built on the accomplishments of the brand’s first collegiate
athlete partnerships, this expansion reflects the continued growth
of the Express Styling Community, which invites style enthusiasts
to support the brand’s purpose to create confidence and inspire
self-expression.
For more information on the Express Styling Community and the
newest collegiate style ambassadors, visit Express.com, @expressmen
on Instagram and @express on TikTok, Facebook, Pinterest and
Twitter.
About Express, Inc.
Grounded in versatility and powered by a styling community,
Express is a modern, multichannel apparel and accessories brand
whose purpose is to Create Confidence & Inspire
Self-Expression. Launched in 1980 with the idea that style, quality
and value should all be found in one place, Express has been a part
of some of the most important and culture-defining fashion trends.
The Express Edit design philosophy ensures that the brand is always
‘of the now’ so people can get dressed for every day and any
occasion knowing that Express can help them look the way they want
to look and feel the way they want to feel.
The Company operates over 550 retail and outlet stores in the
United States and Puerto Rico, the express.com online store and the
Express mobile app. Express, Inc. is comprised of the brands
Express and UpWest, and is traded on the NYSE under the symbol
EXPR. For more information, please visit www.express.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230201005201/en/
Rebekah Margulis SHADOW: RMargulis@weareshadow.com
Amanda Monteleone EXPRESS: AMonteleone@express.com
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