Eros Now Partners with CashKaro
July 15 2020 - 8:30AM
Business Wire
Eros Now, the cutting-edge digital over-the-top (OTT) South
Asian entertainment platform owned by Eros International Plc (NYSE:
EROS), a Global Indian Entertainment Company, today announced a
strategic partnership with one of India’s largest Cashback and
Coupon sites, CashKaro.com. The association allows CashKaro users
to benefit from a special discount offer on Eros Now’s annual
subscription and provide access to Eros Now’s massive content
catalogue to a wider audience across the country.
Eros Now’s continuing commitment to offer convenient payment
gateways for consumers has led to the partnership with CashKaro,
which will provide additional value to its massive customer base
along with the special discount. Importantly, the inclusion of Eros
Now also builds CashKaro’s entertainment catalogue which currently
offers services across categories including fashion, beauty,
personal care and electronic devices among others.
As the online video consumption market continues to grow
rapidly, offering Eros Now’s massive content catalogue including
12,000 plus movie titles, original shows, music, short format
content Quickie and more with a discount offer, enhances CashKaro’s
offerings. Subscribing to Eros Now via CashKaro enables users to
avail special discount offers on the annual subscription.
Commenting on the association, Ali Hussein, CEO, Eros Now
said, “Today’s consumers are increasingly adopting digital mediums
to meet their demands and we at Eros Now have been catering to
their choices with clutter-breaking initiatives. The strategic deal
with CashKaro further builds excitement amongst movie buffs,
original show followers and music lovers to access the best of
online entertainment by subscribing to Eros Now.”
Swati Bhargava, Co-Founder, CashKaro added, “Eros Now’s
massive content library, paired with the convenience of digital
payment and discount offers, will certainly fulfill the growing
demand of users for OTT content. This partnership enables us to
further widen our service catalogue and offer greater volume and
variety to our users, in the OTT entertainment category. CashKaro
always stands true to its mission statement #YouGetMore Hamesha and
this collaboration with Eros Now helps us do just that.”
About Eros International Plc
Eros International Plc (NYSE: EROS) a Global Indian
Entertainment company that acquires, co-produces, and distributes
Indian films across all available formats such as cinema,
television, and digital new media. Eros International Plc became
the first Indian media company to list on the New York Stock
Exchange. Eros International has experience of over three decades
in establishing a global platform for Indian cinema. The Company
has an extensive and growing movie library comprising of over 3,000
films, which include Hindi, Tamil, and other regional language
films for home entertainment distribution. The Company also owns
the rapidly growing OTT platform Eros Now. For further information,
please visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian
Entertainment Video Service accessible worldwide to viewers across
internet enabled devices including mobile, web and TV. With 12,000
plus Movie titles, Music Videos, Television Programming and others
Eros Now caters to more than 186.9 million registered users and
26.2 million monthly paying subscribers worldwide with the promise
of endless entertainment Product features, such as video in HD,
multi-language subtitles, movie downloads, and high-quality
original drama series differentiate the Eros Now entertainment
offering. To see, watch now: www.erosnow.com.
About CashKaro
Founded by Swati and Rohan Bhargava, CashKaro is India’s Largest
Cashback & Coupons site. It is funded by Kalaari Capital and
Mr. Ratan Tata and has paid over Rs.1.5Bn as Cashback to its 5Mn
members till date. When users shop via CashKaro on sites like
Amazon, Flipkart, Myntra & 1,500+ others, CashKaro receives a
commission from these partners. A part of this commission is passed
on to users as Cashback and can be transferred to the users’ bank
accounts or be redeemed as Amazon/Flipkart Gift Vouchers.
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version on businesswire.com: https://www.businesswire.com/news/home/20200715005367/en/
Mark Carbeck Chief Corporate and Strategy Officer Eros
International Plc mark.carbeck@erosintl.com
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