Eros International and Epic Games Collaborate to Develop and Harness Talent in the Creative Industry Across Eros Production
June 03 2020 - 09:00AM
Business Wire
Eros International Plc (NYSE: EROS) (“Eros International”), a
global Indian entertainment company, today entered into a strategic
collaboration with Epic Games related to Eros’s use of Epic’s
Unreal Engine across the production slate, paving the way for
real-time technology throughout Indian entertainment.
The use of Unreal Engine will help in accelerating production
efficiencies using real-time rendering technology, eliminating
physical production restrictions on set during shoot and
postproduction. The collaboration will assist Eros in pushing the
envelope of high-quality pre-visualization, virtual production, and
in-camera visual effects that take the post out of production.
Additionally, the strategic human resource investment into the
collaboration will result in support for the growth and development
of Eros's talent pool.
Traditionally used in games, Unreal Engine is ushering in a new
era of storytelling across media, becoming integral in the
production of episodic animation, live-action blockbusters, and
short-form content, and more. The advanced real-time rendering
capability of Unreal Engine provides filmmakers with the power to
optimize their production pipelines, receive immediate feedback on
their work, and make changes to visual assets.
Commenting on the alliance, Ridhima Lulla, Chief Content
Officer of Eros International Group said, “We are extremely
excited to collaborate with Epic games to further popularize
real-time production to India through Unreal Engine. Eros is
innovative by nature, and with Unreal Engine, we can bring in
better cost efficiency for all our film and television projects
across the globe.
“As key figures in Bollywood production, we are excited to
support Eros as they help to spearhead virtual production in
India,” said Quentin Staes-Pole, GM SEA/India at Epic Games.
“Real-time technology presents a huge opportunity to transform
storytelling and the art of filmmaking for creators around the
world, enabling new creative horizons and lifting quality, while
reducing costs and time to market.”
Eros recently received an Epic MegaGrant, which will be utilized
to fund an array of projects currently under development,
broadening efforts to take Indian stories worldwide.
About Eros International
Eros International Plc (NYSE:EROS) a Global Indian Entertainment
company that acquires, co-produces and distributes Indian films
across all available formats such as cinema, television and digital
new media. Eros International Plc was the first Indian media
company to list on the New York Stock Exchange. Eros International
has experience of over three decades in establishing a global
platform for Indian cinema. The Company has an extensive and
growing movie library comprised of over 3,000 films, which include
Hindi, Tamil, and other regional language films. The Company also
owns the rapidly growing OTT platform Eros Now which has rights to
over 12,000 films across Hindi and regional languages. For
further information about the company please visit
www.erosplc.com.
About Epic Games
Founded in 1991, Epic Games is the creator of Fortnite, Battle
Breakers, Unreal, Gears of War, Shadow Complex, and the Infinity
Blade series of games. Epic's Unreal Engine technology, the world’s
most open and advanced real-time 3D tool, is freely available at
unrealengine.com. The Epic Games Store offers a handpicked library
of games, available at epicgames.com. Follow @EpicGames for
updates.
About Unreal Engine
Epic Games’ Unreal Engine is the world’s most open and advanced
real-time 3D tool. Creators across games, film, television,
architecture, automotive and transportation, advertising, live
events, and training and simulation choose Unreal to deliver
cutting-edge content, interactive experiences, and immersive
virtual worlds. Follow @UnrealEngine and download Unreal for free
at unrealengine.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200603005445/en/
Mark Carbeck Chief Corporate and Strategy Officer Eros
International Plc mark.carbeck@erosintl.com
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