Eros Now Enters Bangladesh Market Through Partnership with Allianz Holdings
May 18 2020 - 8:45AM
Business Wire
Eros Now, the cutting-edge digital over-the-top (OTT) South
Asian entertainment platform owned by Eros International Plc (NYSE:
EROS), a Global Indian Entertainment Company, today announced its
association with Allianz International Holdings Limited, a holding
company and investment house with a significant presence Middle
East, Africa, Asia and North America. The company has a strong
understanding of the local culture and through its investment in
various sectors, it has a diverse service offering that make it one
of the leading organisations in the region. As part of the
collaboration, Allianz Holdings will distribute the video-on-demand
service, Eros Now in Bangladesh.
Bangladesh is home to a large audience base that consumes Indian
entertainment content, especially Bollywood movies. Given its
proximity to India, the citizens of Bangladesh share various
similarities and tastes, including their appreciation for Bollywood
and other Indian content. The partnership between Eros Now and
Allianz Holdings will enable Eros Now to expand its offering to the
country and capture a large share of audience. The content
catalogue of Eros Now comprises of over 12,000 movie titles,
original shows, music videos, international shows, short-format
content category Quickie, to name a few.
As a distribution partner in Bangladesh, Allianz Holdings will
expand Eros Now’s reach and business by distributing the online
streaming platform to telecom and internet providers, OEM’s
including set-top boxes and TV sets as well as promote the brand in
the country through marketing tie-ups. Eros Now’s physical
subscription card will also be available in more than 100,000
retail outlets, thus offering Bangladeshis easy access to premium
entertainment content.
Commenting on the announcement, Rishika Lulla Singh, Chairman
and Chief Executive Officer of Eros Digital, said, “Strategic
market expansion has further strengthened the growth of Eros Now.
The association with Allianz Holdings enables us to offer our
wide-ranging Indian entertainment content, especially popular
Bengali movies, to the wide consumer base in Bangladesh. The
content line-up includes some incredible titles such as Goopy Bagha
Phiray Elo, Hirak Rajar Deshe, Mauchaak, Rup Katha Noy that will
certainly entice the Bengali movie fan base as we deepen our reach
in the underserved market.”
In addition, Ali Hussein, CEO, Eros Now commented,
“Indian content has unprecedented demand in South Asian countries
including Bangladesh. We are constantly building a stronger connect
with audiences across the globe by partnering with the most trusted
brands. Allianz Holdings and we share similar ideologies; the
distribution portfolio will thus enable us to tap a massive fan
base for Indian online content in Bangladesh.”
Dr. Sakib M Rahman, CEO, Allianz Holdings Ltd. adds,
“Allianz Holdings has over the years earned the reputation of
rapidly developing business environment with a strong understanding
of local culture. Eros Now is one of the most preferred Indian
online streaming giants offering a wide variety of content that
will entice the Bangladesh audience. Our strong distribution
network focuses on serving the Video-On-Demand service to the
potential consumers across the country.”
About Eros International
Plc
Eros International Plc (NYSE: EROS) a Global Indian
Entertainment company that acquires, co-produces and distributes
Indian films across all available formats such as cinema,
television and digital new media. Eros International Plc became the
first Indian media company to list on the New York Stock Exchange.
Eros International has experience of over three decades in
establishing a global platform for Indian cinema. The Company has
an extensive and growing movie library comprising of over 3,000
films, which include Hindi, Tamil, and other regional language
films for home entertainment distribution. The Company also owns
the rapidly growing OTT platform Eros Now. For further information,
please visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian
Entertainment Video Service accessible worldwide to viewers across
internet enabled devices including mobile, web and TV. With 12,000
plus Movie titles, Music Videos, Television Programming and others
Eros Now caters to more than 186.9 million registered users and
26.2 million monthly paying subscribers worldwide with the promise
of endless entertainment Product features, such as video in HD,
multi-language subtitles, movie downloads, and high-quality
original drama series differentiate the Eros Now entertainment
offering. To see, watch now: www.erosnow.com.
About Allianz Holdings
Ltd.
Allianz International Holdings Ltd. is a holding company &
investment house with a significant presence Middle East, Africa,
Asia & North America. The enterprise house has undergone rapid
expansion 27 countries across the globe. Extraordinary vision, an
outstanding business strategy and a deep understanding of all the
region's corporate ethos have contributed to this exceptional
growth. Aside from tapping opportunities in new and existing
companies and industries, Allianz International Holdings partners
with entrepreneurs with innovative ideas, proven track record, and
ability to demonstrate sustainable growth. Future oriented,
fast-growing, and competitively positioned, Allianz International
Holdings is counted among one of the most reputed holding company
across the globe.
About Agrani:
Agrani holdings Group Limited incepted over 42 years ago with
sister concern Agrani Trading Corporation Limited on December 4,
1974 as one of the Valued Business Partner and Distributor of
Bangladesh with a small territory in Dhaka City, Capital of
Bangladesh. Today in Retail Distribution it’s much more. The
largest Distributor of British American Tobacco Bangladesh,
Unilever Bangladesh Limited, Reckitt Benckiser Bangladesh Limited,
Coca Cola, Pure It Water, Citycell Telecom, Pak Fan, Tele Labs
Video Conferencing and many more. The group also operates as one of
the pioneers in Real Estate Development in Bangladesh constructed
and handled more than several 100 apartments and commercial
projects.
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version on businesswire.com: https://www.businesswire.com/news/home/20200518005040/en/
Mark Carbeck Chief Corporate and Strategy Officer Eros
International PLC mark.carbeck@erosintl.com
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