“Eyes. Lips. Face. (e.l.f.)" Receives Over 4
Billion TikTok Views
Republic Records today, in partnership with e.l.f. Cosmetics,
announced the release of the music video for the hit song “Eyes.
Lips. Face. (e.l.f.)” by GRAMMY ® Award-winning producer iLL Wayno,
as the make-up brand continues expanding its musical footprint to
celebrate inclusivity and comradery in beauty.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20191216005202/en/
A still from the “Eyes. Lips. Face.
(e.l.f.)” music video (Photo: Business Wire)
Watch “Eyes. Lips. Face. (e.l.f.)”:
https://elfcosmetics.com/eyeslipsface
e.l.f. originally created the music to amplify its core DNA –
e.l.f. is for every eye, lip and face. They launched the song in
October as part of the #EyesLipsFace TikTok challenge, which
quickly became the biggest branded TikTok campaign in history:
people created over 2.8 million videos, including celebrities like
Ellen DeGeneres, Terry Crews, beauty influencer James Charles and
more. The music quickly became a global sensation, hitting #4 on
Spotify’s Global Viral chart, as users added it to over 200,000
Spotify playlists. Last week, the #EyesLipsFace challenge passed 4
billion views on TikTok.
“From the beginning we set out on a mission to unleash the
brand’s innate renegade spirit,” said Kory Marchisotto, e.l.f.’s
Chief Marketing Officer. “A ground-breaking TikTok campaign, a
viral chart topping song, and now the release of a music video in
partnership with Republic Records is an illustration of our ability
to break the rules of beauty.”
To create the music and the TikTok challenge, e.l.f. tapped
Brooklyn creative agency Movers+Shakers, alongside iLL Wayno and
Holla FyeSixWun. And now, with the help of Republic, the contagious
song and its themes of inclusivity and e.l.f.-expression will have
even more opportunity to take the world by storm.
GRAMMY Award-winning and nominated iLL Wayno is a producer,
composer, musician, songwriter, artist and musical prodigy. Growing
up in Jamaica, Wayno was exposed to the purist sounds of Reggae
music and then expanded his musical palette after moving to the US.
In high school, Wayno found a demo version of a beat making
software, where he created sounds and beats to form his own
signature style. Wayno quickly became a studio fixture, honing his
production chops by producing songs for Shaggy, Nas, 2 Chainz,
Nicki Minaj, Chris Brown, Daddy Yankee, Natti Natasha and more. An
avid composer, Wayno has scored commercials, theme songs, and
background music for many popular TV shows include Showtime's "Word
Is Bond" movie and Netflix's "Rapture."
When Movers+Shakers called iLL Wayno to develop “Eyes. Lips.
Face. (e.l.f.)” he brought in a fresh voice, Holla FyeSixWun, and
together they created a sound that the world loved. After millions
made TikTok videos using their music, now Holla and Wayno star in
the official “Eyes. Lips. Face. (e.l.f.)” music video.
About e.l.f. Cosmetics
Since 2004, e.l.f. has made the best of beauty accessible to
every eye, lip and face. We make high quality, prestige-inspired
cosmetics and skin care products at an extraordinary value and are
proud to be 100% vegan and cruelty-free. As one of the first online
beauty brands, e.l.f. has a passionate social following, national
distribution at leading retailers such as Target, Walmart, and Ulta
Beauty, and a growing international presence. Learn more by
visiting www.elfcosmetics.com.
About Republic Records
A division of Universal Music Group, the world's leading music
company, Republic Records is home to an all-star roster of
multi-platinum, award-winning legends and superstar artists such as
Ariana Grande, Black Sabbath, Florence + the Machine, Hailee
Steinfeld, James Blake, James Bay, John Mellencamp, Julia Michaels,
Kid Cudi, Liam Payne, Of Monsters and Men, Post Malone, Seth
MacFarlane, Stevie Wonder, Taylor Swift and more. Founded by
brothers and chief executives Monte and Avery Lipman, it is also
comprised of innovative business ventures, including American
Recordings (The Avett Brothers), Boominati Worldwide (Metro
Boomin), Brushfire (Jack Johnson), Casablanca Records (Tïesto),
Cash Money (Drake, Jacquees, Nicki Minaj), Hollywood Records (Sofia
Carson, Zendaya), Lava Records (Greta Van Fleet, Jessie J, Lorde),
Monkeywrench (Pearl Jam), XO (The Weeknd, Belly, NAV),Young Money
(Drake, Lil Wayne, Nicki Minaj), Roc Nation (Jaden Smith, Justine
Skye), among others. Republic also maintains a long-standing
strategic alliance with country powerhouse Big Machine Records, and
Universal Music Latin Entertainment. In addition, Republic has
expanded to release high-profile soundtracks for Universal Pictures
(Fifty Shades of Grey, SING), Fox TV (Lee Daniels' STAR, The Four),
and NBC TV (The Voice), as well as other notable film and
television franchises.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191216005202/en/
Press inquiries on iLL Wayno: Amaiya Davis Republic
Records Amaiya.Davis@umusic.com
Investors: Willa McManmon VP, Investor Relations &
Corporate Communications WMcManmon@elfcosmetics.com
Business Media: Alecia Pulman ICR, Inc.
Alecia.Pulman@icrinc.com
Beauty Media: Danielle Marmel SHADOW PR
danielle@weareshadow.com
e l f Beauty (NYSE:ELF)
Historical Stock Chart
From Mar 2024 to Apr 2024
e l f Beauty (NYSE:ELF)
Historical Stock Chart
From Apr 2023 to Apr 2024