e.l.f.’s Annual Beautyscape Empowers Digital Beauty Enthusiasts and Content Creators
November 13 2019 - 7:00AM
Business Wire
To Compete and Connect, Learn and
collaborate with e.l.f. on a Summer 2020 collection
e.l.f. Cosmetics (NYSE:ELF) today announced the launch of its
annual Beautyscape event that mixes beauty with business, to
inspire and connect its community of beauty enthusiasts in a unique
way. Beautyscape, which was born out of e.l.f.’s brand values to
empower and pay it forward, offers attendees hands on mentoring,
engagement and support to foster their professional growth and
development.
In its fourth year, the four-day event brings 25 beauty
influencers together to experience and connect with the e.l.f.
brand in Nassau, Bahamas. Beautyscape provides them with access to
the best of beauty and the opportunity to learn, compete and
collaborate alongside other up-and-coming beauty enthusiasts.
Beautyscape participants will work in teams to create a
tropical-inspired collection with e.l.f. mentors by their side,
teaching them the product development process. Each member of the
winning team will receive a $10,000 cash prize and the opportunity
to collaborate with e.l.f. on a collection that is planned for
summer 2020.
This year, over 1,400 beauty loyalists -- nearly twice the
entries from 2018 -- submitted their best tropical-inspired makeup
look to compete for the coveted spots. Finalists were chosen to
join e.l.f. for a career-changing opportunity, discover new trends
and connect with industry leaders including TV personality and
performer, Frankie Grande; celebrity make-up artist, Nam Vo; and
keynote speaker, celebrity hairstylist, Jen Atkin, who combined
have a reach of 5.5 million. Atkin’s keynote will reflect on how
the self-made businesswoman became what the New York Times calls
“The Most Influential Hairstylist in the World,” counting top
models Chrissy Teigen, Kendall and Kylie Jenner, and Gigi and Bella
Hadid as some of her most loyal clientele. She will discuss what it
took to launch her haircare line OUAI, the first digitally
connected haircare brand, and how she created a digital community
to help other hairstylists, ManeAddicts.com, which gives access to
the world’s most influential trendsetters, celebrities,
hairstylists and haircare brands.
“Beautyscape’s mission is to give back to beauty’s rising super
stars, who personify the e.l.f. values of inclusivity,
accessibility and authenticity. Grassroots digital engagement has
long been at the core of the e.l.f. brand, and Beautyscape allows
us to take engagement even deeper by strengthening relationships
and teaching lasting lessons about beauty and business. e.l.f. is
proud to work with industry icons like Jen and Nam to support the
next generation of rising stars on their personal and professional
journeys,” said Kory Marchisotto, e.l.f.’s Chief Marketing
Officer.
To commemorate the growth of this signature event and to honor
the Island of Bahamas’ inspiring, natural beauty, e.l.f. will be
donating to UNICEF USA for Bahamas — an organization that has been
crucial in bringing aide to the island after Hurricane Dorian.
e.l.f. has also partnered with Nassau Paradise Island Promotion
Board (NPIPB) to support forthcoming opportunities to bring
awareness to the island. Additionally, in partnership with Lend a
Hand Bahamas and Equality Bahamas, e.l.f. Beautyscape participants
will be working together to build and donate hygiene kits that
feature functional e.l.f. products to be distributed to those
displaced by Dorian.
For more information on Beautyscape 2019, visit
www.elfcosmetics.com/beautyscape or visit @elfcosmetics on
Facebook, Twitter, and Instagram for live updates.
About e.l.f. Cosmetics: Since 2004, e.l.f. has made the
best of beauty accessible to every eye, lip and face. We make high
quality, prestige-inspired cosmetics and skin care products at an
extraordinary value and are proud to be 100% vegan and
cruelty-free. As one of the first online beauty brands, e.l.f. has
a passionate social following, national distribution at leading
retailers such as Target, Walmart, and Ulta Beauty, and a growing
international presence. Learn more by visiting
www.elfcosmetics.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191113005246/en/
Investors: Willa McManmon
VP, Investor Relations & Corporate Communications
WMcManmon@elfcosmetics.com
Business Media: Alecia Pulman ICR, Inc.
Alecia.Pulman@icrinc.com
Beauty Media: Danielle Marmel SHADOW PR
danielle@weareshadow.com
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