Partnership with Team USA through Paris 2024, Milano Cortina 2026 and LA28
Games
In celebration, DICK'S launches new marketing
campaign titled "Big Moments"
PITTSBURGH, July 23,
2024 /PRNewswire/ -- Today, DICK'S Sporting Goods
(NYSE: DKS), Team USA and LA28
announced an exclusive partnership that designates DICK'S as the
Official Sporting Goods Retail Provider. DICK'S will also serve as
an Official Supporter of Team USA
for Paris 2024,
Milano Cortina 2026, and LA28, and kick off the celebration of
Paris 2024 with ad placements
during NBCUniversal's coverage of the upcoming Olympic and
Paralympic Games. DICK'S Sporting Goods first partnered with Team
USA during Rio 2016 and
PyeongChang 2018.
As an Official Supporter, DICK'S plans to bring customers closer
to the Olympic and Paralympic Games by showing their support in
stores across the country, and through original storytelling,
advertising and social content that feature athletes and the iconic
Team USA brand. While DICK'S will
continue selling an exceptional array of Team USA licensed products, this deal unlocks an
opportunity for the brand to co-create exclusive LA28-branded gear
with LA28 licensees for sale through DICK'S in-store and
online.
The partnership will also include travel and training apparel,
using DICK'S owned brands, for 11 Team USA national governing bodies, beginning with
USA Canoe/Kayak this summer.
"We are thrilled to be a part of Team USA's journey for years to come and are
looking forward to welcoming the Summer Games back to the U.S. for
the first time in more than 30 years in Los Angeles," said Mark Rooks, VP Creative, Sponsorships and
Entertainment at DICK'S Sporting Goods. "As the Official Sporting
Goods Retail Provider of LA28, we are exploring ways to engage the
community, celebrate with fans across the country and further our
investment in youth sports."
"We couldn't be happier to have DICK'S Sporting Goods back in
the Olympic and Paralympic family," said Chris Pepe, Chief Commercial Officer at United
States Olympic and Paralympic Properties (USOPP). "LA28 is
reimagining the way the Games serve the world, and sport is at the
core of that. Additionally, DICK's ongoing involvement in youth
sports will inspire future athletes across the world, during and
well after the Games conclude."
To celebrate this partnership and pinnacle moment in sport,
DICK'S also released a new marketing campaign titled, Big
Moments. Through a :30 compilation of user generated
sports content, Big Moments showcases that the biggest
moments in sports don't just happen in sold-out arenas, on national
TV, or with a world record on the line; they happen every day in
youth sports, anywhere and everywhere people play, and have a
powerful impact on young athletes' lives. Big Moments is an
extension of DICK'S Sports Change Lives campaign which
launched in March 2023.
"For young athletes, seemingly small moments can be
extraordinary – whether it's making the team, hitting a game
winning shot, or scoring your very first goal," said Kate Fedishen, VP Marketing at DICK'S Sporting
Goods. "With our Big Moments campaign, we are taking these
joyful, triumphant, real-world stories in youth sports and giving
them the spotlight they deserve on the world's biggest stage for
sports."
Today, Big Moments started running across
social and streaming services, and will make its broadcast premiere
during the Olympic Games Paris 2024 on NBC. The campaign will
continue to run across NBC platforms throughout the remainder of
the Games.
As part of the campaign, DICK'S Sporting Goods is asking fans to
share their biggest sports moments on social, tagging
@dickssportinggoods and using #BigMomentsEveryDay for an
opportunity to be featured on the brand's social channels. To
further amplify this content, DICK'S is tapping Gabby Douglas,
Tony Hawk, Dominique Dawes, Ezra Frech and more to share their own
biggest moments and interact with fans.
Legends, a global premium experiences company, helped source the
partnership between DICK'S Sporting Goods and LA28.
About DICK'S Sporting Goods
DICK'S Sporting Goods (NYSE: DKS) creates confidence and
excitement by inspiring, supporting and personally equipping all
athletes to achieve their dreams. Founded in 1948 and headquartered
in Pittsburgh, the leading omnichannel retailer serves
athletes and outdoor enthusiasts in more than 850 DICK'S Sporting
Goods, Golf Galaxy, Public Lands, Going Going Gone! and Warehouse
Sale stores, online, and through the DICK'S mobile app. DICK'S also
owns and operates DICK'S House of Sport and Golf Galaxy Performance
Center, as well as GameChanger, a youth sports mobile platform for
live streaming, scheduling, communications and scorekeeping.
Driven by its belief that sports have the power to change lives,
DICK'S has been a longtime champion for youth sports and, together
with its Foundation, has donated millions of dollars to support
under-resourced teams and athletes through the Sports Matter
program and other community-based initiatives. Additional
information about DICK'S business, corporate giving, sustainability
efforts and employment opportunities can be found
on dicks.com, investors.dicks.com, sportsmatter.org,
dickssportinggoods.jobs and
on Instagram, TikTok, Facebook and X.
About LA28 Olympic and Paralympic Games
The LA28 Games will mark Los
Angeles' third time to host the Olympic Games, previously
hosted in 1984 and 1932, and first time to host the Paralympic
Games. Los Angeles will host the
world's most elite athletes in 2028 as it welcomes Paralympians and
Olympians from around the world to compete on the biggest stage in
sports. The LA28 Games are independently operated by a
privately funded, non-profit organization with revenue from
corporate partners, licensing agreements, hospitality and ticketing
programs and a significant contribution from the International
Olympic Committee.
About Team USA
Team USA is the world's largest
and most diverse team of athletes from across the United States who compete at the Olympic,
Paralympic, Youth Olympic, Pan American and Parapan American Games.
The United States Olympic & Paralympic Committee, founded in
1894, serves as the National Olympic Committee and National
Paralympic Committee for the United
States and is responsible for protecting, supporting and
empowering Team USA athletes. For
more information, visit TeamUSA.org.
Media Contact
DICK'S Sporting Goods –
press@dcsg.com
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