By Erich Schwartzel
Since she was furloughed from her job at Walt Disney World,
24-year-old Devon Elizabeth Sofia has had a top priority: staying
in shape for when the park reopens.
Quarantined in her parents' home in St. Louis, she heads to a
gym in the backyard to choreograph dances inspired by some of the
16 roles she plays. Fancy Nancy, a ballerina, pirouettes on her
toes. Timon, the wisecracking meerkat from "The Lion King,"
inspires squatting moves -- good for quads and glutes -- whereas
Vampirina, a six-year-old vampire on a Disney Channel show, gets a
jauntier, more active mix.
That's on top of daily runs of up to 10 miles, wearing a
sweatshirt to simulate the Orlando heat.
"It's not going to be fun for the company or for us if we're not
in the shape that we left in," she said.
For Ms. Sofia and other "character performers" at the park,
having a job to return to may depend on resisting the urge to veg
out. An expanding waist on Cinderella is a no-go, since her gown is
sewn to fit only a limited range of circumferences. Bosses refer to
any weight gain as a "silhouette problem." Employees are usually
given 30 to 90 days to rectify it or be reassigned to other
roles.
That is among the many things on the minds of the 100,000
employees who find themselves furloughed from the Happiest Place on
Earth.
Parks employees make up the largest segment of Disney's
workforce. "Cast members" at Disney World in Orlando and Disneyland
in Anaheim, Calif., run the gamut from college students spending a
semester on the job to aspiring actors and actresses in their 20s
and 30s, to veterans with decades of experience.
They are the point of human contact for millions of consumers
interacting with the world's largest entertainment company, and the
vessels of many of the memories and impressions made there. To have
to deliver, as Ms. Sofia said, "a once-in-a-lifetime exchange with
family after family" requires physical and emotional wherewithal,
and the workers' unusual zeal shows -- even weeks into
unemployment.
Furloughed workers say they are doing their character makeup at
home to ensure they don't lose the special touch. They've made
Disney-themed face masks and sewn Disney-themed embroidery, and
stream Disney+ to stay in touch with the characters they portray.
One Disneyland stage-show employee is watching vintage Disney
parades on YouTube in between binges of "Sex and the City," hoping
to find new ideas to implement when he returns.
Disney referred to comments made on an earnings call earlier
this month by Chief Executive Bob Chapek.
"We are fully committed to getting our employees back to work as
quickly as the current situation allows," said Mr. Chapek.
Disney park employees fall into dozens of categories, from
custodians to wildlife experts to VIP tour guides, who escort
ultrawealthy guests through the park, sometimes for more than $600
an hour.
The character performers, the cast of people who dress up as
Disney characters, face specific challenges. The physicality
required is daunting. Cast members frequently log 20,000 steps a
day, and portray characters so beloved that every muscle move -- a
gait, elbow pop or head tilt -- is scrutinized by guests.
The performers learn protocol essential to maintaining
"character integrity." Chief among them: Never acknowledge that
there are people playing characters to begin with. Rather than say,
"I play Goofy at Disney," performers must come up with explanations
like, "I'm close friends with Goofy." Even on furlough, workers
declined to characterize their jobs any other way in
interviews.
The required character integrity also keeps the performers'
looks in check. Women portraying animated characters generally keep
waist sizes between 2 and 8, costume designers say. Acne breakouts
are a problem. Fair maidens can't show up with tan lines.
And when a princess inevitably ages out of a role, there are
others she might step into.
"Mary Poppins is where princesses go to die," goes the cast
member refrain.
One 28-year-old, who portrays both Mickey and Minnie Mouse,
gained weight following a car accident and started exercising with
a personal trainer four days a week to make sure she could maintain
approvals to play her characters.
The pressure is on because the roles are hugely competitive, and
workers have occasionally been told there are hiring freezes on
certain height ranges, which is how the roles are cast. Ms. Sofia
tried out more than a half-dozen times.
For 46-year-old Jason Currie, the furlough is the longest he's
gone without performing in public since he started singing with a
church choir in Atlanta as a child. He joined Disneyland in 2006
and now walks the park as a baritone member of the Dapper Dans
barbershop quartet.
Mr. Currie, who studied opera at Juilliard, has developed a
dopey persona that's a favorite of frequent visitors. When he spots
a toddler resting on his father's shoulders, he exclaims, "It's a
real-life totem pole!"
Since Mr. Currie has been away from the park, fans who visit
Disneyland every weekend have tracked him down on social media --
just to tell him how much they miss seeing him.
They may not recognize him. For the first time in his 14 years
at Disney, Mr. Currie doesn't have to look perpetually fresh-faced.
He's done something these past few weeks he hasn't ever done
before: grown a beard.
Disney's decision to furlough parks employees was inconceivable
to workers only a couple of months ago.
Outside of the occasional hurricane or earthquake, Disneyland
and Disney World are 365-day-a-year operations. Christmas is among
the parks' busiest days. Disney parks closed on Sept. 11, 2001, but
they reopened on Sept. 12.
In late February, however, early warning signs started to
appear. A group of Italian employees working in Epcot were told to
stay away from the park following a trip to their home country.
Supply-chain issues in Asia held up the release of a
special-edition pin tied to the March release "Onward." Ticket
takers began asking supervisors about getting extra hand
sanitizer.
On March 12, Disney said it was closing its parks. Workers
closing up shop were encouraged to take Lysol home with them.
By closing its domestic parks, Disney was shutting down its
fastest-growing and most profitable division, one that in 2019
accounted for 45% of the company's overall operating income.
Closing for even one day because of bad weather can eliminate tens
of millions of dollars in revenue.
Disneyland and Disney World workers were paid through April 18,
then the vast majority were furloughed, meaning they wouldn't be
paid. Disney is continuing their health-care benefits and access to
other perks like a company continuing education program.
Even before the furloughs, many Disney parks workers had side
gigs to make ends meet, such as teaching English online to Chinese
toddlers. In Anaheim, housing costs are especially onerous and
social-media pages are filled with requests for roommates. The
Mickey and Minnie Mouse performer said that when she first started
at Disneyland she shared a four-bedroom house with 11 other
colleagues.
An analyst report by JPMorgan Chase estimated the furloughs --
the largest by any entertainment company in the U.S. -- could help
save $500 million. For the three months ended March 28, Disney said
the coronavirus dealt a $1 billion hit to its parks division even
though that only covered a few weeks of the parks closures. The
losses are expected to be significantly higher for the current
quarter.
And ironically, some are now taking in more money than before,
under the stimulus unemployment plan.
One Disney World employee, who has worked at the park for
several years, makes a little more than $14 an hour as part of the
entertainment team. At 40 hours a week, he takes home about $400
after taxes.
His unemployment claim has still not been processed in Florida
since he was furloughed, but he expects his weekly income to more
than double when it is. Unemployment benefits will likely come in
at $275, plus the extra $600 added by the government's plan through
July 31.
"We are grateful Disney has chosen to furlough us," the
entertainer said.
Disney has said that its domestic parks will remain closed for
the foreseeable future. On Monday, Shanghai Disneyland became the
company's first park to resume operations, with attendance limited
to 30% of capacity or about 24,000 people. Disneyland and Disney
World are also expected to implement crowd-control measures, as
well as temperature checks before entering and mandatory masks for
workers and guests. Some of the most popular attractions, like a
"Frozen" live show performed in the Hyperion Theater, are unlikely
to resume while consumers are reluctant to sit in close
quarters.
For workers hired to perform as Disney characters, the pandemic
has forced a top-to-bottom re-evaluation of the job they do.
Mr. Currie, the barbershop baritone, wonders whether he will
still aimlessly tousle a kid's hair, or if they'll have to scrap
the dance he and his fellow crooners perform when enlisted to help
a guest propose at the park. While the proposer stands at the
group's center, the singers often jokingly pass the man or woman
being proposed to their partner before the big question is popped.
That's not going to work now.
And how do you retain the magic of meeting Mickey Mouse in a
socially distanced Disney?
As the Mickey and Minnie performer said: "We're so used to
hugging children all day."
Write to Erich Schwartzel at erich.schwartzel@wsj.com
(END) Dow Jones Newswires
May 16, 2020 00:14 ET (04:14 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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