More than 500,000 Retail Locations Worldwide
Kick Off Triple Force Friday and Frozen Fan Fest Activity on Oct. 4
with New Products, Giveaways, Promotions and Family Friendly
Activities
Click HERE for Triple Force Friday and
Frozen Fan Fest Assets
After months of anticipation, retailers around the world are
celebrating Triple Force Friday and Frozen Fan Fest as all-new
products from a trio of original Star Wars entertainment releases
and Disney’s “Frozen 2” hit shelves, marking the first-ever
simultaneous global product rollout for two entertainment
juggernauts.
Following a week of epic product reveals – which included a Star
Wars livestreamed event featuring film talent, and global product
debuts from hundreds of celebrity Frozen fans and social
influencers – fans can now get their hands on a wide array of new
products spanning toys, apparel, fashion accessories, housewares,
tech, books, consumables and more.
“This week marks the biggest retail event ever for The Walt
Disney Company, giving fans a unique opportunity to connect more
deeply with their favorite stories and characters from Star Wars
and ‘Frozen 2’,” says Ken Potrock, President, Consumer Products
Commercialization. “We can’t wait for fans around the world to
experience the newest products, games, books and more tied to these
beloved characters and their new adventures.”
Frozen Fan Fest and Triple Force Friday Retail
Celebrations
Flagship Disney store locations in the U.S. hosted midnight
openings allowing fans to shop a selection of commemorative Star
Wars items and the new range of “Frozen 2” merchandise. Starting
today, Disney store will kick off Frozen-themed in-store events in
170 locations, offer a special gift with purchase (limit one per
guest, while supplies last), as well as a sweepstakes where one fan
can win a trip to the “Frozen 2” or “Star Wars: The Rise of
Skywalker” premiere.
Additionally, fans can visit shopDisney.com for new, immersive
Triple Force Friday and Frozen Fan Fest takeovers, including video
content that plays while they shop a wide assortment of merchandise
for the whole family.
Star Wars fans in Anaheim and Orlando started the celebration at
Downtown Disney and Disney Springs with midnight shopping at World
of Disney and The LEGO® Store. LEGO Star Wars fans at Disney
Springs are also invited to join a LEGO Star Wars Millennium Falcon
Master Build Event taking place over the weekend. Fans in Anaheim
can enjoy Frozen-themed photo opportunities while guests in Orlando
will have the chance to purchase special Frozen and Star
Wars-themed food and beverage offerings throughout the
celebration.
Additional retail festivities across 500,000 stores globally for
both Frozen Fan Fest and Triple Force Friday include:
- Target is launching 25 Disney store at Target
“shop-in-shop” locations nationwide today featuring a wide array of
merchandise from “Frozen 2” and “Star Wars: The Rise of Skywalker.”
The first 250 guests that visit one of the 25 store locations will
receive a Disney store at Target canvas tote bag.* Guests are
invited to share their favorite Star Wars and Frozen memories on
their social channels using the hashtags #ShareTheForce and
#ThePowerWithin and tagging @Target.
Guests shopping Disney store at Target today and tomorrow in
store or online will receive a $10 Target GiftCard when they
purchase at least $40 of Frozen or Star Wars toys.** Target
shoppers will find the following products, including select
exclusives, for “Frozen 2” and Star Wars in store and online:
- “Frozen 2” items including toys, plush items, bedding, apparel,
accessories, arts and activity sets, including Elsa’s Black Sea
Dress, Sing & Swing Olaf, Young Anna & Elsa dolls, “Frozen
2” Small Doll collection pack, and the Frantic Forest Game.
- Products from “Star Wars: The Rise of Skywalker,” “The
Mandalorian,” and classic Star Wars, including action figures,
lightsabers and droids. Highlights include the Ultimate D-O, Black
Series Mystery Box, Black Series Mandalorian and a LEGO Brickheadz
2-pack.
* Giveaways are available while supplies last and on a
first-come, first-serve basis. Available in 25 locations that
feature Disney store at Target. ** Promotion excludes LEGO and
Disney Frozen Castle products
- Walmart is bringing the entire Skywalker Saga to life
with an exclusive line of products. The first wave of products was
released at midnight, with new releases planned for November and
December. The assortment includes the Skywalker Saga Commemorative
Edition Hasbro 2-pack gold figures, Gold Funko Pop!, Collector
Retro Lunch Box and more.
Additionally, starting today, Oct. 4, Frozen fans can Join the
Journey at Walmart stores and on Walmart.com with new and exclusive
merchandise from “Frozen 2,” including a Forest Expedition Set
Fashion Doll 4-pack, Singing Sisters Anna & Elsa 2-pack, Spring
& Surprise Olaf, Karaoke Machine and Snow Globe Surprise.
Tomorrow, Oct. 5, from 12 p.m. to 4 p.m., fans at more than
1,500 Walmart stores can experience new and exclusive “Frozen 2”
product, hear a special message from fan-favorite “Frozen 2”
characters and receive an exclusive “Frozen 2” magnetic photo frame
with a Free 4x6 photo from Walmart Photo Center (while supplies
last).
- Amazon is debuting a robust assortment for both “Star
Wars: The Rise of Skywalker” and “Frozen 2,” in addition to the
Amazon Treasure Truck featuring limited-edition Star Wars product
in select cities. Visit Treasure Truck alerts for more
details.
- Party City will celebrate Frozen Fan Fest and its new
special collection of “Frozen 2” costumes, accessories and party
goods nationwide. All Frozen costumes and accessories will be ‘buy
one, get one 50 percent’ in stores and at partycity.com through
Monday, October 7.
- Toys “R” Us Canada hosted midnight openings in four
locations across Canada, providing customers of all ages the
opportunity to be among the first to purchase must-have
merchandise, receive giveaways (while supplies last) and immerse
themselves in all things Star Wars.
- Fred Meyer will join in on the celebration beginning
October 5, with Stormtrooper appearances at select locations along
with a special Star Wars giveaway, while supplies last. Frozen Fan
Fest event celebrations will kick off at select locations including
product samples, coloring, craft activities and sticker giveaway,
while supplies last.
- Fans can find a robust assortment of Star Wars and “Frozen 2”
inspired collectibles, accessories, apparel and more across
specialty retailers, including GameStop, Hot Topic, BoxLunch,
Claire’s, and Justice beginning today and throughout the
holiday season.
While global kick-off events and retail activations for both
franchises began at midnight local time, fans can expect the
momentum to continue throughout the rest of the year and
beyond.
About Triple Force Friday
Triple Force Friday celebrates the launch of a range of
brand-new products inspired by a trio of upcoming original Star
Wars releases, including:
- “Star Wars: The Rise of Skywalker”: the highly anticipated
final installment of the Skywalker saga, which hits theaters
December 20
- “The Mandalorian”: The first-ever Star Wars live-action series,
which will debut in the U.S. on November 12 exclusively on Disney+,
The Walt Disney Company’s new streaming service
- “Star Wars Jedi: Fallen Order”: a brand-new action adventure
game from Respawn Entertainment, releasing November 15
On September 26, hundreds of thousands of fans around the world
tuned in to the Triple Force Friday Global Reveal livestream from
Pinewood Studios in London where, via live and recorded vignettes,
an ensemble of Star Wars talent revealed all-new Star Wars products
that are rolling out globally today, October 4.
About Frozen Fan Fest
Frozen Fan Fest is a global celebration that kicked off with
hundreds of celebrity Frozen fans and social influencers from
around the globe taking to social channels on Oct. 2 to reveal the
all-new assortment of products for fans of all ages, including
apparel, fashion accessories, toys, housewares, books and more.
Fans were encouraged to share their favorite Frozen moments and
follow along with #FrozenFanFest across all social platforms.
The celebration will continue at retailers worldwide as new
products will continue to roll out leading up to the theatrical
release and beyond.
About Disney Parks, Experiences and
Products
Disney Parks, Experiences and Products brings the magic of The
Walt Disney Company’s powerful brands and franchises—including
Disney, Pixar, Marvel, Star Wars, ESPN, 20th Century Fox, and
National Geographic—into the daily lives of families and fans
around the world to create magical memories that last a
lifetime.
When Walt Disney opened Disneyland in Anaheim, California, on
July 17, 1955, he created a unique destination built around
storytelling and immersive experiences, ushering in a new era of
family entertainment. More than 60 years later, Disney has grown
into one of the world’s leading providers of family travel and
leisure experiences, with iconic businesses including six resort
destinations with 12 theme parks and 52 resorts in the United
States, Europe, and Asia with approximately 160,000 cast members; a
top-rated cruise line with four ships and plans for three more to
be completed in 2021, 2022, and 2023; a luxurious family beach
resort in Hawai‘i; a popular vacation ownership program; and an
award-winning guided family adventure business. Disney’s global
consumer products operations include the world’s leading licensing
business; one of the world’s largest children’s publishing brands;
one of the world’s largest licensors of games across platforms;
more than 300 Disney store locations around the world; and the
shopDisney e-commerce platform. These experiences are created by
Disney Imagineers, the creative force behind experiences found in
Disney theme parks, resort hotels, cruise ships, and consumer
products—including books, games, and merchandise.
STAR WARS and related properties are trademarks and/or
copyrights, in the United States and other countries, of Lucasfilm
Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
LEGO, the LEGO logo, the Minifigure, DUPLO, BIONICLE, LEGENDS OF
CHIMA, DIMENSIONS, the FRIENDS logo, the MINIFIGURES logo,
MINDSTORMS, MIXELS, NINJAGO and NEXO KNIGHTS are trademarks of the
LEGO Group. ©2019 The LEGO Group.
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Disney Erin Barrier, Director, Licensing & Franchise Comms
Office: 818-544-1274 Cell: 626-487-1582
erin.j.barrier@disney.com
Amanda Gonzalez, Manager, Comms Office: 415-623-1159 Cell:
617-543-6225 agonzalez@lucasfilm.com
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