DALLAS, March 28, 2019 /PRNewswire/
-- DairyPure®, a Dean Foods Company (NYSE:
DF) brand, has tapped into consumers' desire for portability and
unique flavor profiles with its DairyPure
Mix-ins® line of cottage cheese. DairyPure Mix-ins
launched last year with four fruit flavors: Blueberry, Peach &
Pecan, Pineapple, and Strawberry & Almond, and now expands the
line to include Blackberries & Granola, as well as two new
savory flavors; Creamy Jalapeño & Tortilla Strips and Sundried
Tomato & Croutons. DairyPure Mix-ins is a low-fat, high-protein
cottage cheese product packaged in single-serve containers, making
them convenient for on-the-go snacking. "Mixing in the good
stuff" helps set DairyPure apart from competitors with its
deliciously unique and bold flavors and textures that complement
the already nutrient-rich cottage cheese.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8467751-dairypure-cottage-cheese-mix-ins/
"At Dean Foods, we saw an opportunity to shift the
perception of cottage cheese as old-fashioned and provide exciting
options in a category that has long suffered from a lack of
innovation. Our new line of Mix-ins does just that," said Joe
Reske, Senior Director, Marketing, DairyPure. "Our campaign
highlights the nutritional benefits of eating cottage cheese, as
well as the convenience and innovative flavors Mix-ins offers, all
aimed at helping consumers maintain an active and flavor-filled
lifestyle, while mixing up their snacking routines."
DairyPure is supporting the launch with an integrated marketing
campaign, which includes engaging digital ads, in-store shopper
promotions, social media content, and earned media and influencer
programs. The campaign's overall creative theme showcases the
simplicity of mixing in the good stuff for a sensational,
protein-packed nutritious treat.
DairyPure Mix-ins have no artificial flavors, sweeteners or
artificial growth hormones1, and are backed by
DairyPure's exclusive 5-Point Purity Promise®. Dean
Foods' commitment to delivering a great taste experience comes
from decades of making high-quality dairy products. To learn more
about DairyPure Mix-ins and to find where to buy it, please visit
DairyPure.com/MixIns.
About Dean Foods
Dean Foods is a
leading food and beverage company and the largest processor and
direct-to-store distributor of fresh fluid milk and other dairy and
dairy case products in the United
States. Headquartered in Dallas, Texas, the Dean Foods portfolio
includes DairyPure®, the country's first and largest
fresh, white milk national brand, and TruMoo®, the
leading national refrigerated flavored milk brand, along with
well-known regional dairy brands such as Alta Dena®, Berkeley
Farms®, Country Fresh®, Dean's®,
Friendly's®, Garelick Farms®, LAND O
LAKES®2 milk and cultured products, Lehigh Valley Dairy
Farms®, Mayfield®, McArthur®,
Meadow Gold®, Oak Farms®, PET®3,
T.G. Lee®, Tuscan® and more. In
all, Dean Foods has more than 50 national, regional and
local dairy brands as well as private labels. Dean
Foods also makes and distributes ice cream, cultured products,
juices, teas, and bottled water. Over 16,000 employees across the
country work every day to make Dean Foods the most
admired and trusted provider of wholesome, great-tasting dairy
products at every occasion. For more information about Dean
Foods and its brands, visit www.deanfoods.com.
1 No signigicant difference has been showin in
milk from cows treated with the artificial growth hormone rbST and
non-rbST treated cows.
2 The LAND O LAKES brand is owned by Land O'Lakes,
Inc. and is used by license.
3 PET is a trademark of Eagle Family Foods Group
LLC, under license.
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SOURCE Dean Foods