Sprinklr Named a Leader in Social Suites Evaluation Q3, 2021 by Independent Research Firm
August 09 2021 - 12:26PM
Business Wire
According to the evaluation, “Sprinklr competes
by offering a formidable and intensely customizable unified
platform”
Received the highest score among all reviewed
vendors in the current offering category
Sprinklr (NYSE: CXM), the unified customer experience management
(Unified-CXM) platform for modern enterprises, today announced that
it was named a leader in The Forrester Wave™: Social Suites, Q3
2021 report.
According to the evaluation,
Sprinklr competes by offering a formidable and intensely
customizable unified platform. This heavyweight vendor, based in
New York, presented one of the first broader visions beyond social
media: to become a “customer experience management” platform and
solve the chaos of using multiple point solutions across digital
channels. The vendor’s execution roadmap focuses on solidifying
core areas of its platform by adding to its extensive list of
channels, use cases, and third-party integrations (though not with
other social technology). Armed with new FedRAMP-ready status,
Sprinklr is expanding its target market to include public sector
organizations.
While other vendors go deep in only a few social media modules,
Sprinklr delivers across all social media needs at equal depth —
listening, customer service, organic publishing, and advertising —
plus some secondary social products like influencer management and
employee advocacy. AI “smart” features persist across the platform,
from autodetecting themes to ensuring compliance against guidelines
to recommending customer service responses.
In this 36-criterion evaluation of Social Suites providers,
Sprinklr received the highest score possible (5 out of 5) in the
following criteria: social listening, social organic publishing,
social advertising, secondary social capabilities (such as employee
advocacy and influencer marketing), technology integration, product
vision, execution roadmap, supporting services, and revenue.
“No matter which channels they choose and which customer-facing
functions they interact with, today’s consumers expect enterprises
to connect the dots and deliver faster, more consistent, and more
personalized experiences,” said Ragy Thomas, Sprinklr CEO &
Founder. “We believe our position as a Leader reflects our
dedication to helping enterprises adopt a unified platform where
customer-facing teams can communicate with billions of potential
customers on 30+ digital channels, understand their individual
needs in real-time, and collaborate across silos to deliver human
experiences. We look forward to continuing to execute on our
Unified-CXM product vision that we feel is recognized in the Social
Suites report.”
The report is available for download here.
About Sprinklr
Sprinklr is the unified platform for all customer-facing
functions. We call it unified customer experience management
(Unified-CXM). We help companies deliver human experiences to every
customer, every time, across any modern channel, at a
once-impossible scale. Headquartered in New York City with over
2,400 employees globally, Sprinklr works with more than 1,000 of
the world’s most valuable enterprises — global brands like
Microsoft, P&G, Samsung and more than 50% of the Fortune
100.
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PR Rachel Alvarez PR@Sprinklr.com
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