Carvana Partners with Kristen Bell and Dax Shepard in Upcoming Campaign To Illustrate the Ease and Fun of its Online Car Buying and Selling
July 20 2023 - 03:45PM
Business Wire
High-Profile Talent Empower Consumers in New
National Campaign; Advertising Investment Reflects Forward Momentum
For Largest Online Used Auto Retailer
Carvana, an industry pioneer for buying and selling used cars
online, today announced a significant collaboration with one of
Hollywood’s most charismatic couples, Kristen Bell and Dax Shepard,
to show how Carvana’s simple online process has improved the car
buying and selling experience making it fair, easy and fun. Kristen
and Dax, who are known for their wit and keeping it real with their
fans, will play their authentic selves in a series of national
commercials and social videos launching this summer that bring to
life several scenarios demonstrating how Carvana drives its
customers happy.
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One of Hollywood’s most charismatic
couples, Kristen Bell and Dax Shepard, partner with Carvana on a
brand new creative campaign showcasing how Carvana has improved the
car buying and selling experience. (Photo: Business Wire)
“Carvana was conceived with the idea that people needed a better
way to buy and sell a car, and over the last ten years, that’s what
we’ve worked to build,” says Ryan Keeton, Carvana Co-Founder and
Chief Brand Officer. “With our unique offerings and
consumer-friendly benefits, and as we’ve continued to build a
stronger, more efficient Carvana, this exciting collaboration and
integrated campaign will resonate with and reach even more
people.”
Fans will be able to check out the newest Carvana creative on TV
and online in the coming weeks, including fun-filled social content
when the national campaign launches next month.
Carvana successfully disrupted the auto industry with a proven
ecommerce model serving millions of satisfied customers with 2022
revenue of $13.6 billion. Following record-breaking first and
second quarters this year, Carvana continues to make progress as it
drives towards significant positive unit economics and returning to
growth.
About Carvana
Carvana is an industry pioneer for buying and selling used
vehicles online. As the fastest growing used automotive retailer in
U.S. history, its proven, customer-first ecommerce model has
positively impacted millions of people's lives through more
convenient, accessible and transparent experiences. Carvana.com
allows someone to purchase a vehicle from the comfort of their
home, completing the entire process online, benefiting from a 7-day
money back guarantee, home delivery, nationwide inventory selection
and more. Customers also have the option to sell or trade-in their
vehicle across all Carvana locations, including its patented Car
Vending Machines, in more than 300 U.S. markets. Carvana brings a
continued focus on people-first values, industry-leading customer
care, technology and innovation, and is the No. 2 automotive brand
in the U.S., only behind Ford, on the Forbes 2022 Most
Customer-Centric Companies List. Carvana is one of the four fastest
companies to make the Fortune 500 and for more information, please
visit www.carvana.com and follow us @Carvana.
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Kristin Thwaites Carvana Communications press@carvana.com
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