Cubic to Launch First-of-its-Kind Loyalty-Based Advertising Service for Transit Agencies
December 18 2019 - 7:03AM
Business Wire
Cubic Transportation Systems partners with
Ricola as the first brand to advertise within the platform
Cubic Corporation (NYSE:CUB) today announced its Cubic
Transportation Systems (CTS) business division will launch an
advertising and loyalty rewards platform for public transportation
called Cubic Interactive. Cubic Interactive allows brands to place
advertisements within a transit agency’s mobile traveler app and/or
physical assets such as gates and ticket vending machines, giving
brands access to targeted, captive audiences based on a transit
agency’s rich traveler demographic data. Ricola, one of the world’s
most innovative manufacturers of herb cough drops and breath mints
is the first brand to advertise with Cubic Interactive.
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Cubic Interactive as seen on mobile.
(Graphic: Business Wire)
“Transit and traveler apps are truly valuable avenues for brands
to reach more consumers,” said Matt Cole, president of Cubic
Transportation Systems. “We are excited to leverage the power of
mobile to connect transit agencies with brands such as Ricola to
create innovative and tailored loyalty programs.”
By offering personalized ads within a transit agency’s mobile
traveler app or through out-of-home ads, Cubic Interactive gives
brands the opportunity to engage with audiences through channels
that go beyond traditional mass retailer or national advertising –
driving commerce, loyalty and brand awareness on the go. Travelers
can engage with advertising content from brands and earn loyalty
points that can then be turned into transit value and used to pay
for transit or redeemed for various in-app offers.
“Ricola has a long history of innovation in consumer
communications that have helped build our brand globally, we are
excited to partner with Cubic,” said Bill Higgins, regional
president, North America, Ricola.
Customizable commuter data sets provide brands with flexibility
on ad type and targeting as well as the ability to create and reach
highly targeted, engaged and hyper local marketing personas to meet
various cost per mille (CPM) objectives. In addition, anonymized
personal identifiers (PID) data, combined with GPS information
provides a level of granularity and measurement that is unique in
the world of programmatic and digital.
About Cubic Corporation
Cubic is a technology-driven, market-leading provider of
integrated solutions that increase situational understanding for
transportation, defense C4ISR and training customers worldwide to
decrease urban congestion and improve the militaries’ effectiveness
and operational readiness. Our teams innovate to make a positive
difference in people’s lives. We simplify their daily journeys. We
promote mission success and safety for those who serve their
nation. For more information about Cubic, please visit
www.cubic.com or on Twitter @CubicCorp.
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Nathaniel Goehring BerlinRosen Public Relations Cell:
781-608-8437 PH: 646-277-1970
Nathaniel.Goehring@berlinrosen.com
Crystal Nguyen Corporate Communications Cubic Corporation PH:
858-505-2593 Crystal.Nguyen@cubic.com
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