Innovid Launches In-Platform Solution for QR Code Creation, Delivery, Measurement, & Optimization
September 12 2024 - 9:00AM
Business Wire
Simplifies Workflow Efficiencies &
Optimizes QR Code Performance
Innovid (NYSE:CTV), an independent software platform for the
creation, delivery, measurement, and optimization of advertising
across connected TV (CTV), linear, and digital, today announced the
launch of its in-platform QR code solution. Advertisers can now
create, deliver, measure, and optimize QR codes across CTV, digital
video, and mobile all within Innovid’s platform.
Innovid clients can now generate both ads and QR codes, measure
QR code KPIs along with other metrics, and optimize their
performance with insights all in one place. The solution also
includes “dynamic QR codes,” which automatically direct viewers to
specific sales, products, or app stores, and are customized based
on a brand’s specific goal and a viewer’s device.
The addition of the QR code solution within Innovid’s platform
empowers advertisers to:
- Better Understand Consumer Behavior: With improved
measurement and analytics, advertisers gain valuable insights into
ad performance and a timely understanding of customer behavior and
interactions. Advertisers can tie QR codes to campaigns and
creatives throughout the consumer journey – from ad to
purchase.
- Continuously Improve Campaign Performance: With Innovid
as the ad server, advertisers can make insights actionable through
automatic optimizations. Advertisers can automatically adjust the
ad seen based on QR code performance, championing the
top-converting creative in real time.
- Enhance Engagement & Shoppable Experiences: QR codes
encourage in-the-moment engagement with viewers. As streaming has
grown, advertisers have the opportunity to take a more data-driven,
direct approach, giving them the ability to capitalize on the
moment and collapse the purchase funnel.
“As coveted programming like live sports continues to shift from
linear to digital channels, brands are increasingly investing in
advanced creative ad formats to engage with and convert audiences,”
said Dan Mouradian, SVP, Global Client Solutions, Innovid. “To take
advantage of the opportunities to drive engagement with viewers,
advertisers cannot be hampered by the time and resources it takes
to work with numerous point solutions across QR code management and
scan data. Our all-in-one QR code solution has solved that – giving
advertisers a better understanding of customer interactions,
valuable insights into ad performance, and the ability to optimize
in-flight. QR codes are here to stay and Innovid now makes it
easier than ever to use them in ways that drive meaningful
impact.”
About Innovid
Innovid (NYSE:CTV) is an independent software platform for the
creation, delivery, measurement, and optimization of advertising
across connected TV (CTV), linear, and digital. Through a global
infrastructure that enables cross-platform ad serving, data-driven
creative, and measurement, Innovid offers its clients always-on
intelligence to optimize advertising investment across channels,
platforms, screens, and devices. Innovid is an independent platform
that leads the market in converged TV innovation, through
proprietary technology and exclusive partnerships designed to
reimagine TV advertising. Headquartered in New York City, Innovid
serves a global client base through offices across the Americas,
Europe, and Asia Pacific. To learn more, visit
https://www.innovid.com or follow us on LinkedIn or X.
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version on businesswire.com: https://www.businesswire.com/news/home/20240912672300/en/
Megan Coyle Megan@innovid.com
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